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The Magic Cafe Forum Index » » Tricky business » » More traffic than Google??? (0 Likes) Printer Friendly Version

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MikeClay
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Atlanta GA
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The way I do it... and the way that I suggest for ANY SIZE campaign..

start wide but split test to find the best AD per keyword phrase / landing page..

some keyword phrases have almost no commercial value.. so if you have a ad for that bring them into a Informational page that then moves them to commercial..

it turns into more of a matching keywords to the proper content..

so to "blanket".. nope.. start wider (like a blanket campaign) but work at finding what works then build multiple ad's for that phrase and test to see what ad's get the most clicks and so on...

also by narrowing down your list it frees up money for other markets..
and when you find a phrase that converts VERY well build a organic listing and optimize your Google Local for it as well..

Heck I would even go as far as building a niche Twitter account and using TwitterHawk and the Twellowhood to find people in the social enviroment as well
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