The Magic Café
Username:
Password:
[ Lost Password ]
  [ Forgot Username ]
The Magic Cafe Forum Index » » Tricky business » » Mobile Advertising. (0 Likes) Printer Friendly Version

Dr. Delusion
View Profile
Special user
Eugene, Oregon.
727 Posts

Profile of Dr. Delusion
I just purchased an extended passenger van. I removed 3 of the bench seats, now It can hold everyone in the show as well as all the gear and props we'll need for all of our shows. I was thinking about taking it to a sign shop and have the large tinted windows on the sides, lettered with the show name, my phone number and maybe my website address. Do any of you have your rigs lettered ? Also do you think it's worthwhile to have this done ?
Thanks much, Bob.
trickychaz
View Profile
Special user
West Virginia
549 Posts

Profile of trickychaz
It's just one of the many little things that could help. Even if you don't get a call from it, at least a client will know who you are when you pull in. About three years ago, I had a sign on the back window of my SUV...never got a call from it, but it was only 80$ for a nice deco.
RebelEntertainer
View Profile
New user
John Abrams
73 Posts

Profile of RebelEntertainer
Hey Dr. Delusion,

What kind of image do want to convey?

If you can increase your image by advertising on your van, then go for it.

If it detracts from the image you're trying to convey, then don't.

Think it through. I've always felt that simple lettering and the name of your show or yourself on your van cheapens your image. Some may have a different opinion.

But if you put on an amazing paint job with the perfect graphics that fit your image, then you can use it as another weapon in your marketing arsenal.

For example: If you specialize in corporate close up, an unmarked Mercedes will portray the perfect corporate image.

But on the other end of the spectrum, there's Tommy the Clown (an amazing L.A. clown) He has a giant bright green SUV with a crazy logo of his face plastered all over it. It works great for him.

Think through your image and the decision will come naturally.

-John Abrams
Rebel Entertainer and Guy that drives an unmarked car
Skip Way
View Profile
Inner circle
3771 Posts

Profile of Skip Way
I must confess that I removed the signage from an earlier vehicle and have resisted applying them to my current vehicle. I try very hard to be a safe and courteous driver, but I make occasional mistakes like anyone. I don't want that coming back to my brand through vehicle signage.

Apparently, McDonald's agrees. The corporate standard for regional Ronalds is to remove all recognizable logos and images from their show vehicles before hitting the road and "Ronald" is never allowed to drive in costume. Protect the brand from human nature.

I also don't like having my vehicle stand out to potential thieves. The entertainer tag implies pawn-worthy electronic gear. Even if there's nothing of value inside, I may be stuck with the insurance hassle and inconvenience of repairing the broken window or forced lock. Inconspicuous is better.

There will be differing opinions, of course. This is mine. Smile
How you leave others feeling after an Experience with you becomes your Trademark.

Magic Youth Raleigh - RaleighMagicClub.org
Mindpro
View Profile
Inner circle
9861 Posts

Profile of Mindpro
You might want to consider a Wrap as they have become quite affordable and can be much more effective and memorable.
Dr. Delusion
View Profile
Special user
Eugene, Oregon.
727 Posts

Profile of Dr. Delusion
Hi guys.
Thanks very much for your input.
John, the show I have is a family style comedy show. We perform at mainly Fairs, Resorts, Festivals and at Birthday parties.
Mindpro, The wrap you mention, is that stuff the put on city buses ?, it looks like a large sticker or something ?
thanks again,Bob.
Blair Marshall
View Profile
Inner circle
Montreal, Canada
3640 Posts

Profile of Blair Marshall
Many companies specialise in the wrap style of advertising for vehicules. It looks cool, however, seeing that you also perform fairs and resorts, your vehicule is not always close-by. I would not want to identify mine as a show vehicule in that case. While the magic equipment may be worthless to many, electronic equipment can be quite attractive(mics, sound, laptops etc.), and even if you do not keep any of this in the van, those ATA cases for the magic props could peak someone's interest, even if you are just stopping at a mall for a snack.

You can also get signs on a magnetic material, as large and as fancy as you want. I know several business folks that subcontract work and they have several of these signs for the subcontractors to use when they are out on a job for them. Pop them on and peel them off, totally reuseable.

They can have your logo, contact info etc. and when parked, or at your home, you can just take them off. It you have to rent another vehicule, you have your sign that you can affix to it.

Just another option to think about.

Blair
TheMagicianGuide
View Profile
New user
Wheat Ridge Colorado
90 Posts

Profile of TheMagicianGuide
Vehicle wraps are very effective forms of marketing - particularly if you drive around town a lot . . . the initial cost might seem high, but when you consider the number of people that will see it, and all the time, its well worth the cost and will get you a great ROI overtime . . . also, if you don't drive alot, work out a deal with a business owner in a high-traffic area to park your vehicle if you can . . . what a great, huge, bill-board for your biz. . .
TheMagicianGuide.com - National Magician Directory.

The Magician Guide is part of Kids Party Resource network of childrens entertainers and event rentals.
AragorntheMagician
View Profile
Veteran user
Metro-Atlanta
304 Posts

Profile of AragorntheMagician
I've had my VAN (Dodge Grand Caravan) decorated for the last 5 years. The most important real estate is the Back up high (think viewing angles). Signs on the side door are too small and people wiz by them. It sort of wraps around the back 1/3 on one side to the back 1/3 on the other side. You do NOT want to make it too busy. Recently I was passed on the road by a Hispanic Clown whose van was totally Wrapped. It was beautiful. However, You could NOT pick out his phone number or website out of the clutter. I was going to call him and tell him but by the time I found the number and was starting to write it down he turned off. You want your contact info easily seen for at least 100'. Most cost effective ad I've ever done. Paid for it once and I get at least 1 gig a week off of it.
My doors are magnetic signs but the back is Decals of my Character as a Cartoon, the 3 Critters I use (Rabbit, Chinchilla & Sun Conure Parrot) and contact info.
Aragorn
aka: I used to be BOB (It's Cellini's fault)
"All Right, Who's Volunteering to be Turned into a Frog???"
www.aragornthemagician.com
TheMagicianGuide
View Profile
New user
Wheat Ridge Colorado
90 Posts

Profile of TheMagicianGuide
Yes, that is for sure - when your graphic designer lays the design out, make sure the easiest thing to read is the contact info and biz name . . . yes, that back of the vehicle is always a valuable place to even put a small ad . . .
TheMagicianGuide.com - National Magician Directory.

The Magician Guide is part of Kids Party Resource network of childrens entertainers and event rentals.
The Magic Cafe Forum Index » » Tricky business » » Mobile Advertising. (0 Likes)
[ Top of Page ]
All content & postings Copyright © 2001-2020 Steve Brooks. All Rights Reserved.
This page was created in 0.13 seconds requiring 5 database queries.
The views and comments expressed on The Magic Café
are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic.
> Privacy Statement <

ROTFL Billions and billions served! ROTFL