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The Magic Cafe Forum Index » » Tricky business » » New Website Critique (0 Likes) Printer Friendly Version

Kevin Viner
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Loyal user
San Diego, CA
203 Posts

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Hi everybody . . .getting ready to launch a new website to replace my current http://www.kevinvinermagic.com. The testing site is up at san-diego-magician (add www and .com -- I don't want search engines to find it).

Not looking for advice on Page Titles, etc., as they haven't all been written. I've made the site in Joomla! and am looking for tips on layout, format, ease of use, etc. Thank you all in advance!
Majestic12
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Maryland
643 Posts

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It's a shame a clown website actually owns sandiegomagician.com - sad.
As for your site, it looks nice, it's clean and organized as joomla makes that an easy thing to do.

I did read that joomla sites are hard to optimize for Search Engines . Is this true?
Kevin Viner
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San Diego, CA
203 Posts

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Well, there's a ton of back-end tweaking, and much of it is based on the given template. The main problem with Joomla URLs are that they are generated dynamically, and you can end up with urls that look like site.com/45-article-2/section1?blahblah, which is terrible for SEO. However, extensions like sh404sef (URL rewriter) make nice pretty URLs that search spiders love. And the site size and # of http requests are also important. Extensions like CssJsMinify work to combine files, compress them, and deliver them at once to make a faster loading, more Google-friendly site!

Sorry for the long-winded response Smile
Scott Burton
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Inner circle
1131 Posts

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Nice, clean, and professional. I'm sure it will treat you very well. Paints a very professional and classy picture of what you do. Great job!
trickychaz
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West Virginia
549 Posts

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I am working off a connection that is very slow, but your site loaded very fast! Video played all the way though within seconds of pushing play without any pauses. I like the design of the site as well.
MikeClay
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Atlanta GA
752 Posts

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Well as a guy who sits down with businesses daily now (sheesh that's sad)
and tells them what to change on their websites and such..

WELL DONE!!!
the things you said you where working on was the only quick thing I saw..

the star email link.. you might want to build a 2nd account for that as it can get scrubbed and possibly give you inbound spam..

other than that.. only thing I can say is GOOD LUCK and start split testing to tweak
Kevin Viner
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San Diego, CA
203 Posts

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Thanks Mike. I signed up with The Honey Pot project, hopefully helping to avoid the email scrubbing issue.
MikeClay
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Atlanta GA
752 Posts

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NICE...

I realy like Joomla just don't get to use it much because it's not easy to support if a client messes something up (wordpress is just simple)

not sure if they have it but they should..
googles webmaster tools for A/B split testing

also Stompernet is coming out with a multi-variant split testing platform soon as well so you can REALLY tweak some things..

ok now off to finish a few videos so I can launch my new product Monday..
will probably let all of you see it to see if you like the video's ... these are my 1st attempt at video sales letters..
Kevin Viner
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San Diego, CA
203 Posts

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Awesome . . .looking forward to it. I'd be curious to chat with you more about split testing sometime. Are there any good split-testing tools that you recommend. Also, does it affect your SEO results in any way since it might look like cloaking to the search engines? Thanks for your help.
Hart Keene
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Inner circle
Eugene, OR
1486 Posts

Profile of Hart Keene
I also am a little confused about testing...

Having multiple phone numbers and tracking a lot of it is what I don't understand. Also, the thing Kevin mentioned. How do you deal with search engines?
-Hart

Check out my website:
Magician Portland Oregon
MikeClay
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Atlanta GA
752 Posts

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Inside Googles Webmaster Tools they have a A/B split testing system that you can use.. there is also a system coming out by stomernet called stomperstorm. (I am excited about this one, and once I get my hands on it and play with it I will let you know how well it works)

The idea here isn't to serve up 2 totally different pages. but to change 1 thing and see if you get different results.

But for this to work you need an effective landing page..

OFFER -> Content -> Call to Action
if the Call to action is a phone # head over to skype because your going to need 2 of em.. 1 for each landing page. (and you can reuse them over and over for different tests)

So now your setup with page A having the call to action being phone # 1 and page B having phone #2

now change 1 thing.. a image. a headline.. a color.. a offer.... BUT ONLY CHANGE 1 thing.. if you change to much it becomes hard to track what worked best and why..

if the call to action is to fill out a form for more information make form A goto a different Email account..

as long as your still serving relevant information (title, description, content all need to be related) the search engines see it as a test and not cloaking.

and they all do a good job at knowing which is a split test script (they know most of the software that lets you test like this)

OH and for anyonw who cares.. I finally launched my new site... http://www.askmikeclay.com and will have a form up soon for people to ask internet marketing questions for me to write blog posts about..
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