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The Magic Cafe Forum Index » » Tricky business » » For a logo? (0 Likes) Printer Friendly Version

Ed_Millis
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Yuma, AZ
2286 Posts

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How's this for a logo? It's a bit rough, and the feather in the hat and the bowtie should be full red.
http://www.familyfunmagic.com/images/melogo.jpg
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Chris LaBarge
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Upstate New York
134 Posts

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I get from that logo that you are a rat pack, funny guy, close up magician. Is that what you are going for? I don't have any advice to offer, but I am sure you will get some good feedback. Here's mine that I am working on...so I am at the same kind of juncture as you.

http://labargemagic.webs.com/Untitled2.png
Scott Burton
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First tell us what you are hoping to communicate about yourself and your business with this logo (as Chris was alluding to). Then we can answer your question as to whether the logo is doing an effective job.

If you haven't thought through your communication/positioning strategy to date, this would be a good time to step back and figure it out (before you make a logo).
Ed_Millis
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Yuma, AZ
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Well, out of "rat pack, funny guy, close up magician" -
-- not sure what "rat pack" means??
-- I _hope_ I'm funny!
-- no close-up - small-stage kid-centric family shows and birthday parties

I don't know that I was really thinking of "communicating" anything too much. I've got my head swimming with marketing, branding, positioning, and so on, and I'm not real clear on a whole lot of it. I do clearly remember the day when I was at a store and looked around - suddenly I saw logos jump out at me from everywhere, and as soon as I saw each mark I knew exactly what the company or product was.

That's what I'm thinking of - an identification mark. When Mom is cleaning the kid's room and she sees that face on her son's stray paper, she knows it's magic from me and it's important. When a poster is put up at the library or party invitations sent out and that face is on it, people know without reading the rest of it that they're going to see me.

And that's about as deep as I've gotten so far.
Ed
Ryan Price
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winnipeg, MB, Canada
641 Posts

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Im not an expert in Logo's but I have found what works for me. If you are directing at children/family entertainment it needs to scream fun. The first link did not open. The second link almost looks like a ghost and doesn't say fun to me. Have you considered having your name as part of the logo?

Many of the largest companies in the world use there names in their logos.
Al Angello
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Eternal Order
Collegeville, Pa. USA
11047 Posts

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Ed
The rat pack is from the movie "Oceans 11".

Do you wear glasses?
Al Angello The Comic Juggler/Magician
http://www.juggleral.com
http://home.comcast.net/~juggleral/
"Footprints on your ceiling are almost gone"
lou serrano
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Los Angeles, CA
670 Posts

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I use my photo as my branding tool. I use the same picture on all my marketing materials. I've never found much use for a logo.

Major corporations use logos quite effectively with their massive advertising and marketing budgets. As a magician you are promoting you and the results you offer your customers. If you want people to remember you, your picture will give you more familiarity, identity, and branding power than any logo can ever achieve.

Respectfully,

Lou Serrano
Ed_Millis
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Yuma, AZ
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Quote:
The rat pack is from the movie "Oceans 11".


Never saw it - that explains it.

Quote:
Do you wear glasses?


Yes - the avatar is from a surprise photo one of kids snapped. You get a better idea from my web site front page.

Ed
Skip Way
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The Rat Pack came about LONG before the original Oceans Eleven. It referred to Humphrey Bogart's drinking buddies which included Sinatra. After Bogart's death, THe media carried the name over to Sinatra's posse including Vegas celebs and best friends Dean Martin, Sammy Davis, Jr., Peter Lawford, and Joey Bishop. In Ed's case, it was used to refer to the "Vegas image" portrayed by his logo.
How you leave others feeling after an Experience with you becomes your Trademark.

Magic Youth Raleigh - RaleighMagicClub.org
Ed_Millis
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Yuma, AZ
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I am old enough to remember that, Skip! But I thought "Nah! That can't be what some young'un's talking about!" 8>)

Vegas image??? Ooohh - do I _really_ look "Vegas"? Then I'll take it!

Ed
Ed_Millis
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Yuma, AZ
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Wow! An epiphany - of sorts!

My business is "Family Fun Magic". So my logo and other designs should immediately communicate to clients that they will have fun!!

So what do I consider for a logo?? A picture of ME!! Worng!!

Okay - back to the drawing board!

(Keep pounding guys - it's getting through!!)
Ed
EliTheIllusionist
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York, PA
191 Posts

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Well most logos out there are just one thing. I added multiple graphic elements into one, with my USP.

Maybe a partial picture of you with some lighting adjustments? Or even throw in some cool effects.

I did mine in Adobe Photoshop 7.0. I created it from complete scratch. It took me a few hours.

Also, had a few graphic artists make some prototypes, but I wasn't feeling their design.

Here's the link to a small file size version: http://www.elitheillusionist.net/sitebui......x398.jpg

Eli
Skip Way
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Ed, do you have a trademark wardrobe item or prop...something that defines your stage character? Do you a signature effect that identifies your character? Have you established a color scheme for your show and branding?

I have a specific magic wand that I use and I wear a period bowler and vest. My logo uses the wand with the bowler draped over it with a graphic of my character name. It is instantly recognizable and meaningful to my clients and fans.

Try to find something that defines and echos the brand created by your character.

The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Logos are used to identify.

A logo is a flag, a signature, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.
How you leave others feeling after an Experience with you becomes your Trademark.

Magic Youth Raleigh - RaleighMagicClub.org
Tim Zager
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Loyal user
Kansas City
222 Posts

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I tend to agree with Lou about personal branding rather than design logos... in the entertainment industry.

There is a heated debate going on here that shows both sides on this blog:

http://bit.ly/9d21v1

It has nothing to do with magicians, just a lively discussion about branding in the comments section.

Tim
.
Make sure your customers never lose your information,
with a Digital Business Card.
imgic
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Moved to Seattle to see
1138 Posts

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If you're interested in getting a logo for reasonable price, check out http://www.worth1000.com

It's a photoshop contest site, and people wanting logos can create a contest: for $50 or so, you specify what you're looking for, how you're going to use it, etc. And the users enter their designs. I've seen some top notch designs... You pick the one you like.

As an added side benefit, it's a great place to see photoshopped photos...they run photo contests...amazing what they can do.
"Imagination is more important than knowledge."
TheMagicianGuide
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Wheat Ridge Colorado
90 Posts

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We recently spoke with a professional graphic designer, and she said to always make the basic version of your logo 2x1 (twice as wide as tall) . . . among the reasoning was many advertisers are set for dimentions like that . . . if you look at linkedin - they follow that for all of the group logos as well . . . .
TheMagicianGuide.com - National Magician Directory.

The Magician Guide is part of Kids Party Resource network of childrens entertainers and event rentals.
MiketheMagicDude
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CT
270 Posts

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Hire a professional.
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