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The Magic Cafe Forum Index » » Tricky business » » How does one break into the Trade Show Market? (1 Likes) Printer Friendly Version

edmagic
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Las Vegas, USA
7 Posts

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I've been thinking about moving into the Trade Show Market, because I hear there is more money and the work is fun and easy. I've done a few in the past, several years ago and they came from an agency which I no longer work with and they were unique in that they were for the trade show itself verses companies at the trade shows.

Does anyone have any recommendations like workshops or mentoring programs that I could attend or mentorship programs, as I have bought programs before that did not work, like books etc...

Basically, I don't want to work with theory. I want to learn with someone who knows what they are talking about.

Any help would be appreciated.
Mindpro
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Inner circle
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The Trade Show market is currently being hit quite hard and even many working pros who have worked this market for years are feeling a hit. Shows are experiencing reduced exhibitors, attendance and of course reduced profits all due to the economy. Success in the trade show business also depends on your area or market. Here in Las Vegas (trade show capital of the world) shows that have been here for years are seeking other more affordable destinations. Other markets such as Chicago, Miami and more are also feeling the hit.

This would probably not make it the best time to enter the market or at least not offer the best opportunities, unless you try to use this to your advantage. Trade shows require a great deal of marketing if self-represented or being represented by agencies that specialize in the market. This of course is assuming (this absolutely goes without saying) that you are of a pro level of performance and understand that trade shows are not about your entertainment, but rather achieving the clients needs.

Seth Kramer's A Modern Trade Show Handbook would be a very good starting point that offers much good, real world info from a working pro.

I must admit I have never heard anyone think of trade show work as "fun" as they are among the most difficult markets in which I've performed. Very high pressure.

Wishing you well!
MrHyde
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810 Posts

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Quote:
On 2010-07-13 11:53, Mindpro wrote:

I must admit I have never heard anyone think of trade show work as "fun" as they are among the most difficult markets in which I've performed. Very high pressure.



I must admit I have seldom heard anyone think of trade show work as easy either Smile
gadfly3d
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In regard to "Does anyone have any recommendations like workshops or mentoring programs that I could attend or mentorship programs, as I have bought programs before that did not work, like books etc...

Basically, I don't want to work with theory. I want to learn with someone who knows what they are talking about."

No book or program will do the work for you! I suspect you need to examine your ability to learn and adapt which is critical in all forms of performing.

I will give you one bit of advice in regard to trade shows-GET GOOD SHOES!

Gil Scott
Jerskin
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I got in through a friend who had too many shows to handle so I got his surplus. You will not be having fun. I did as many as 16 shows a day for Chevrolet-10 days at a time.
Good tip on the shoes.
GrEg oTtO

MUNDUS VULT DECIPI
TheDean
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Reno, Nevada
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Yep... it is HARD WORK and invigorating work all at the same time for sure!

Some think that we make "all that money" for a few tricks in a booth... HA! Oh sure it is fair pay, but we EARN every dollar by adding massive value and delivering real RESULTS for those we represent! - Whoo Hoo!

Worth it if you can hang-in there…



“Success isn't a result of spontaneous combustion. You must set yourself on fire… so Book More Shows, Make More Money and Help More People! …‘not’ necessarily in that order!"

Find Your Passion… DO Your Purpose… Make It Profitable!

Live “L.O.V.E.” Everyday!
Life Of Vibrant Expression!

I am at your service and in HIS Service,
Deano (Helping You Succeed) in Reno
<><

PS – MORE KILLER FREE STUFF!
Grab Your 100% FREE, No Foolin’ Success Event Playback AND Downloadable GIFTS Now?
http://www.EntertainersSuperConference.com
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
MagicB1S
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Knoxville Tenn.
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You might want to check in with Don Driver, He is a member of the Café and could usualy be found hanging out in the "Step right Up" room of the Café. There is a ton of useful information in that section of the Café on this very subject.
Bob
"There are Tricks To All Trades.... My Trade is all Tricks"

"An amature practices until he gets it right. A Professional Practices until he can't get it wrong"

www.Themagicchest.webs.com
bobswislosky@yahoo.com
corpmagi
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New York
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Thanks for the plug for A Modern Trade Show Handbook Mindpro.

Trade show work is very hard work, but the hardest work of all is getting the show.
There is no 'secret' to getting that show. Everyone I know in the trade show business has gotten into the business in different ways.

Seth Kramer
A Modern Trade Show Handbook
www.trafficstoppers.com/handbook
Dannydoyle
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Eternal Order
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I was about to mention that there is no "magic bullet" to getting into what is refered to as the "trade show biz". Often people stumble into it and are working it for a while before they target it even.

It is indeed very tough work to get the shows.

Seth has a fantastic work on the subject I agree with mindpro. It is a great starting point.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Doughlas
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Northern California
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As an owner of Seth's book, I highly recommend it. A possible way to get into the market is to contact those corporate customers you've already performed a show for and offer your tradeshow services. If they already know and like you it's a way into the market.
jamesbond
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True that trade shows are tough to book and are hit hard, but the question is which corporate market isn't?
jamesbond
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One tip about the hard work - if you can target the products and companies that you like - this way it's easier to pitch vs pitching some technical crap info you don't care about... just my 2 cents...
Signor Blitz
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Why don't you make nicie nice with your trade show agent from the past. Rebuild bridges so that you are not reinventing the wheel?
Decomposed
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High Desert
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Tough, tough, tough. I think I they tire you out more then any other gig.

These days though are tough times and a gig is a gig if you can get one. Smile
wizardofsorts
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Chicago, IL
935 Posts

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"...easy..." HAHAHAHAHA! Thanks for the laugh.
Edd Fairman, Wizard of Sorts is a corporate magician available for your next trade show, hospitality suite, client luncheon, or company event. http://www.wizardofsorts.com
Dick Oslund
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I've worked only a very few trade shows, and, decided that it was not my "field"!

I was successful, (here comes the "but"! >>> but, after those few experiences,I decided that it was just too stressful for ME!

Whoever told the OP that trade shows are/were "fun & easy", was IMO, WRONG! Maybe HE found it fun and easy, but his was IMO a very subjective opinion.

Yes, the $$$ can be great, but.....

Overall, those with experience, who posted their opinions above, told the real truth!

P.S. I'm reminded of the young lad (a customer at Magic inc.) who asked: "How much should I charge for a trade show? An old pro. smiled and replied: "When you are READY to do a trade show, you won't need to ask that question,"
SNEAKY, UNDERHANDED, DEVIOUS,& SURREPTITIOUS ITINERANT MOUNTEBANK
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