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The Magic Cafe Forum Index » » Tricky business » » Using magic to close a sale? (0 Likes) Printer Friendly Version

crdshark86
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Hello all-

I just started working for an advertising agency, and my job is to sell advertisement packages to local businesses and potential clients. I will be selling to doctors, luxury stores, etc.

Is there any appropriate way to incorporate magic to close the deal? I will be meeting with clients in their offices - perhaps doing something at the end with a business card to create a lasting memory? Because I will be catering to luxury businesses, I wasn't sure how to go about this.

I would very much appreciate some suggestions.

Thanks!
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Benji Bruce
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One of my clients (now a really good friend) uses Hundy 500 for his business when people ask what he does for a living. He is not a magician...Hundy is the only trick he can do. He fixes people's credit for a living and when someone asks what he does, he pulls out dollar bills and does a routine talking about being in debt and by working with him you have a lot more money in you pocket and bam it changes into hundreds.

You can definitely include magic to close a deal. I recommend you buy Joel Bauer's How to Persuade People Who Don't Want to be Pursuaded. He talks about changing the moment to allow people to see things from a different perspective and using magic will definitely do it.

In your position...I might use Hundy, Extreme Burn, etc. I would talk about how they invest little and get a lot in return. And right after turning the ones into hundreds I would use a take away close by saying "its not for everyone," etc etc.

Just my two cents
Amazing Magic Co
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Absolutely! I hate to sound cliche but you are only limited by your imagination. As Benji notes, you can use money to describe outcomes in choosing various options. I've used a number of tricks to counter detail a competitors position as looking to good to be true or no more than a diversion. I often use a book test or other metalism routine with sales reps as an example of needing to follow up on sales presentations. I'll point out, the first time I got it right, they were amused. The second time they were now ratther baffled ... The third time, I've got their attention and they're amazed .... I'll ask, if I do it a fourth time, do they think I'd guess their selection correctly? ... They all raise their hands that I would. I'll point out that it took three tries in my little little exercise to change their beliefs .... How is that different than a sales call? I've also used The Scorpian with various teams as why I need their input ... To keep me from doing something stupid which is kind of funny after the fact. anyway ... Just a few thoughts at 4 AM here. Have fun,

Dan.
Amazing Magic Co
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Absolutely! I hate to sound cliche but you are only limited by your imagination. As Benji notes, you can use money to describe outcomes in choosing various options. I've used a number of tricks to counter detail a competitors position as looking to good to be true or no more than a diversion. I often use a book test or other metalism routine with sales reps as an example of needing to follow up on sales presentations. I'll point out, the first time I got it right, they were amused. The second time they were now ratther baffled ... The third time, I've got their attention and they're amazed .... I'll ask, if I do it a fourth time, do they think I'd guess their selection correctly? ... They all raise their hands that I would. I'll point out that it took three tries in my little little exercise to change their beliefs .... How is that different than a sales call? I've also used The Scorpian with various teams as why I need their input ... To keep me from doing something stupid which is kind of funny after the fact. anyway ... Just a few thoughts at 4 AM here. Have fun,

Dan.
jay leslie
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I would say, in your case.

It depends on the prospective client. If they are strait shootin and explain how they want their campaign to be very honest, then, perhaps not. They may misconstrue what your doing.

This kind of an open-ended question is constantly being asked here, in one form or another so let me ask you this. Is it accecptable for me to make naughty balloons at a party? Again, It depends on who is at the party. or would it be OK for me to take someone, I just met, on a vacation, same answer.

So the real answer (in my mind) is: SO you want to do some magic to impress the prospective client. Who are they? what do they represent? How will they view it? Does it conflict with their mission statement or their philosophy? Or you can present your image/persona to each and every prospective client and hope they buy in to what YOU represent. I have found the most sucsessful sales people first listen to the client then aproach them with their objectives, in mind.

That's my answer.. lets wait and see how many others think otherwise.
Oscar999
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I'm in the advertising business. I'm a direct response copywriter, and the thought of doing magic as part of a sales presentation makes me cringe.

I would caution you very strongly. Clients tend to lose their sense of humor when there is serious money on the line.

Magic can be a part of your persona, but think about how what you do might impact your credibility. I would save the magic for more informal situations when you're bonding with a client, like over drinks or something like that.

the keyword being "informal."

Just my thoughts,

Oscar
crdshark86
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Los Angeles
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In this case, I think I'm inclined to agree with Oscar. I do value and appreciate everyone's thoughts, and while they all do make sense, I think I'm catering to a more conservative "old money" crowd. I don't see how magic would be proper in "this type" of formal setting.

Thanks again for your input.
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Decomposed
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Cold read em.................. Smile
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