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The Magic Cafe Forum Index » » Tricky business » » Comments on my logo please (0 Likes) Printer Friendly Version

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magic4u02
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Eternal Order
Philadelphia, PA
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Well be careful of using dual logos. It can actually dilute your brand message and confuse folks, prospects and clients. It is almost like having 2 brands fighting for the same attention. You are much better off utilizing one logo that is branded correctly to you, your style and the makets you serve. Just my 2 cents worth.

Kyle
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Doruk Ülgen
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I see. My only problem with the picture logo is that I think it wont be appropriate for some places.
Such as tshirts of me to be sold on my show. It will have a picture of me,wont it be unappropriate put a logo with picture on to it.

or lets say in places where the logo will be very small, so that the picture wont be understandable.
magic4u02
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Eternal Order
Philadelphia, PA
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Oh that would be perfect for t-shirts and such. BUT, the beauty is that you can use the logo 2 ways. You can have it with the picture of you or you can remove the picture and use the type element of it by itself. It still maintains the brand.

The logo is always designed so that the picture element holds up and retains even at a reduced format. That is why it is done with minal line work that still represents who you are. A good designer will know this and work towards making sure the logo image works at any size or format.

Now this is not to say you must go with a figurative logo concept. You can always go more traditional and have a logo with a brand mark that is not a picture art of yourself but some icon that really represents who you are and what you do in magic that makes you unique. Let me see if I can post some examples of designs I have done in the past that show this type of approach. My pleasure.

Posted: Aug 1, 2010 12:07pm Reply with quote Send a Private Message View Profile of magic4u02 Edit/Delete This Post Report this post to forum moderator View Posters IP (Moderators/Admins Only)
Now the Ed Garcia logo is a different approach. this design utilize the initials in the first and last name to create a brand mark with it. The beauty of this is that I designed the logo so that it reads as the letters "E" and "G" for Ed Garcia. I also designed it so that it also reads as "ED". The logo can also be flipped over and it still reads the same. This way we could use it on playing cards etc. so you can see this is a different approach to a logo design.

Let me try and post a few more so you (and others) can see how a branded logo can take many shapes and directions to best meet your needs.

Click here to view attached image.
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magic4u02
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Eternal Order
Philadelphia, PA
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This logo takes a different approach. it was designed for the LVMI magic convention held each year in Vegas. This approach was to utilize an image associated with close up magic but to add a sense of style and a bit of comedy to the logo itself. But you can see how it brands the event well and relates to what it is all about.

Posted: Aug 1, 2010 12:12pm
This final logo I will share with you utilizes a different approach as well. he is a mentalist and so we wanted to convey the power of the mind. So I designed the logo to utilize his eyes only to go along with the text treatment that goes with it. It really conveys what he does well.

So you can see that there are a variety of ways to go with your logo or having one done up. The key is making sure it is unique to you and that it conveys what you do and the style of work you do. it must read well when first seen and folks must get an immediate sense of what you are about from looking at it.

Click here to view attached image.
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magic4u02
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Eternal Order
Philadelphia, PA
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Oops forgot to post the image. lol

Click here to view attached image.
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Doruk Ülgen
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I tried to make the writing and the symbol combined. And the symbol can also bu used alone.
But the approach you said,symbol will be totally separate with the writing which has nearly the same advantage. I tried to have that minimal line work for the size/format changes.

What do you say if I use a brand mark,a symbol or RFA and next to it the current logo as the type element?

Your help is much appreciated.

Posted: Aug 1, 2010 12:27pm
Oh wait, I haven't yet read the last 3 posts you have sent.

Posted: Aug 1, 2010 12:34pm
I looked at them all and read your posts. Really liked them all. I think it would be a wiser idea for me to have a symbol on its own and a writing on its own separatly and combine them together.

It comes to same question again; What do you say if I use a brand mark,a symbol or RFA and next to it the current logo as the type element? Does it give me that classic magician look in your perspective, or is it successfull to reflect me more classy than standart?
magic4u02
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Eternal Order
Philadelphia, PA
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Doruk: If you have a designer do a more RFA approach (utilizing your image but done as artwork, you want that designer to also design the text and copy that goes with it. The reason is that they both have to work together and they both needs to feel like they belong as a unit. Even if they are split up from time to time, they need to have the same look and feel.

Thanks on your complements. My goal is to show you and others what can be done and get folks thinking when it comes to their own identity design. there is not just one way of doing it. It needs to be a unique design that fits who you are.

Keep in mind that any logo you have designed needs to have an icon (imagry of some sort) and the text that goes with it. They work hand in hand. One without the other doesn't really work well. Just having an image of you doesn't mean anything if the client does not know who you are or what you do. This is why the logos designed all have that element of imagry and the text that fits perfectly with it.

Kyle
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