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The Magic Cafe Forum Index » » Dvd, Video tape, Audio tape & Compact discs. » » Streaming Videos (0 Likes) Printer Friendly Version

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Domino Magic
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Looking at some of the sites where this is being offered, there's a limited selection of titles available, but I'm sure will be expanding soon. Within that limited selection, there is quite a variety, from one trick performances/explanations, to a full DVD.

I see the potential strength in this service is by offering effects separately and not make the customer have to buy the full video. Isn't this really one of the strengths of iTunes? You don't have to buy the full album, but whatever tracks you want. Although with iTunes you get to keep the song and can back it up, where here you cannot. But I don't think that's a deal breaker.

One of the effects being offered is Paul Green's Card Warp Finale. So with something like that how many times are you going to go back and watch it? Once you learn it, you pretty much know it. Personally I wouldn't be concerned about that not being available to me 10 years from now if the online store.

From another perspective, something like the Bill Malone DVDs are something that I pull out and watch again and wouldn't want to have to rely on a shop still being in business a few years from now.

Going on price alone, where DVDs are cheaper than streaming in this case, it seems like you have more options with the DVD - resale or trade and making a back up copy. If the streaming cost was much less or each DVD was divided up so you could by the individual effects, I think there would be more appeal with this service.
chrismatt
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The market will determine the price points and popularity for these products, but I would suggest a substantial discount be offered (if it is not already) for an additional streaming capability whenever a physical DVD is purchased. That way, the purchaser can have the best of both worlds.

CM
Details make perfection, but perfection is no detail.
Dominic Reyes
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I agree. It would be great to offer an option of ordering the DVD and getting the streaming version to watch while the disc is being shipped to you.

I'd like to add that service to my store whenever publishers agree to it for their product.
chrismatt
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Dominic,

The service would be valuable not just to deal with the "instant gratification" factor. Those who travel or simply don't want to cart around their DVDs would be able to watch their videos anytime, anyplace they are connected to the Internet. Yet, like a security blanket, the hard copy would be in their collection--just "in case."

The publishers and dealers might make a little more on this idea, since they would, in effect, be potentially selling two of the same video product to each consumer. Hopefully, some of this added profit would trickle down to the actual performers and creators. It might be one (modest) way to recoup some of the lost profits from video piracy.

CM
Details make perfection, but perfection is no detail.
Mr. Muggle
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Quote:
On 2010-08-22 16:32, chrismatt wrote:
[...] Those who travel or simply don't want to cart around their DVDs would be able to watch their videos anytime, anyplace they are connected to the Internet.


I travel on a regular basis and found a significant number of the hotels charge a daily fee (typically $10-$15 a day) for internet in addition to your room. I was just in DC and paid the fee as I did in Oregon, Chicago, Seattle and California. Go to Mexico and it's the same thing. So while this may work for some, IMO you can't beat a small DVD holder that slips in a laptop case for both movies and magic. Besides, if you own your own disks you can always give away, sell, or donate them if you care to - in an online storage house you can't.
"Now you're looking for the secret... but you won't find it because you're not really looking. You don't really want to know the secret... You want to be fooled." - The Prestige (2006)
mayniac
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This option certainly isn't for me. I'm a very young guy, but I am not in the least bit interested in this whole streaming videos idea. I want to actually own something if I'm handing over money. Whether it be a digital file on my computer or a physical dvd on my shelf, I want something for my money.
Tim Trono
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Not being a technical guy, I asked one of Murphy's Magic Supplies lead programmers, Brad McKelvie, to answer some of the questions and concerns. I have also added a few of my thoughts. Streaming is not for everyone and thus we will, for the foreseeable future, offer both DVDs and Streaming (where specific producers wish to offer it also in that format). We are seeing a demand for this so want to obviously offer dealers and end consumers the latest products, the most options, etc. Here are answers to a few of the questions/comments raised.

Illusion123: First of all the streaming is the same price as getting a physical DVD, which I thought should be cheaper considering there are no materials involved.

There is no physical product, but Murphy’s has to pay for bandwidth every time they watch the video. We also pay to store these videos on 18 servers throughout the world for the fastest delivery possible. These costs are not a one-time fee, but is an ongoing fee we incur monthly.

(Tim's Notes: The actual cost of a DVD is fairly minimal... what one is really paying for is the production, the secret, the artist/producer, overhead, etc.- so I don't think one can accurately correlate the cost of the physical DVD to the end consumer/retail cost)

Mentalist Sam: Also, streaming provides little security. It's very easy to capture streaming video and save it.

It is very easy to capture free streaming videos. Commercial videos are a lot harder and take some work. We have in place a very secure system and I do not want to give the individual Customer knowledge of all our security measures. I have educated some of our Dealers and Vendors and all have been happy with what we are doing.

(Tim's notes: one huge factor in us using Steaming is/was the security... nothing is 100% - IF someone wants something bad enough they can get it... but this offers the safest delivery format for the producers we work with)

Mentalist Same: If you want to grab a video stream, you can do it. It's not any easier or more difficult than anything else. It looks like there are better ways to do this than what they're currently offering, especially with cost. But you're not going to see an increase in pirated material because of this.

Protected Streaming Video is the hardest media to copy. DVDs are the easiest. Again, not going to give the Customer information on our system.

Mr Muggle: Another problem with online video sites is change and the need to stay current with hardware and software.. it's part of the delivery system.

We have a very open Client, in that it is HTML, JavaScript, and Flash. You don't need to upgrade hardware, or software. It’s a very open system that over 97% of Internet enabled computers can use.

Mr Muggle: Another issue or consumer concern is advertisement.. mark my words sooner or later you'll see advertisement embedded in your magic video or will have to watch a commercial before Ammar starts his lecture because subscribers will level out and business's like to make money on a regular basis - you won't see advertisement with your own DVD's.

We have no plans to put advertising in our Client Video Player. It is an option though as we use JW Player. Any Dealer can put ads in their Videos. I advise against it as it is paid for content.

Mayniac: I want to actually own something if I'm handing over money. Whether it be a digital file on my computer or a physical DVD on my shelf, I want something for my money.

This is a concern that some will have. This is not a solution for everyone. But it is a good solution for Vendor’s, Dealers, and Customers to deliver secure content. DVDs are the least safe, then digital downloads with DRM, and then Streaming with DRM. Commercial Streaming video requires the most effort to try and pirate.

Hope this helps a bit. Again, we realize this may not be for everyone but we want to assist in offering it to those who do prefer streaming.

Tim Trono
Review King
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The Magicwarehouse ( most likely other sites ) have streaming videos where you get one trick from a DVD for only around $5.00. I rather like that as you can learn a classic Tamariz ace rotuine for such a small amount.
"Of all words of tongue and pen,
the saddest are, "It might have been"

..........John Greenleaf Whittier
Domino Magic
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Tim,

Thanks for the feedback. You're right, it's not for everyone but it's inevitable that this was going to be made available in magic. Personally, I'm glad to see that Murphy's and some of the top magic producers are moving ahead with it.

I'm certainly going to give it a shot with some of the one effect videos.

I hope it's profitable for everyone involved!
Richard Doyle
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I downloaded a issue of Reel Mag. From MJM and was hoping to play it on my I-Pad. The sad news is that these streaming videos will not play on the I-pad but play just fine on the desk top and lap top computers.

Richard
Domino Magic
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That's because the player that streams the videos utilizes Flash and the iPad doesn't support Flash.
octave
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How about a solution like ModMachine by leaping brain. The model is similar to Steam which is for computer games. The files are on your system and encrypted the files can be backed up. No fear of data loss.
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