I know it's important

Try this again.
I know it's important to stay in front of our clients. Do you think it's best to send a newsletter to our client list every month or every other month.
Some have said every month is too much.

The frequency of a newsletter should be based on what information you have is newsworthy.
The main thing is that it has something of value.
If you send it monthly and you are filling it with fluff,you will receive a lot of unsibscribers.

Hi David -

If you want to do some research on the topic, I would encourage you to sign up for Jim Palmer's emailing list. He is known as "The Newsletter Guru." He was a close friend of Eric Paul, before Eric passed away. Jim is not a magician, but he does specialize in the topic of newsletters.

From reading his ebooks and his newsletters, he teaches that newsletters should be done consistently, at the same time every month. He teaches that print newsletters have more impact than emailed newsletters. He teaches that you have to do your newsletter consistently for about 6 to 9 months before you see real results (trust has to be built). He teaches that too many people make their newsletters into not-too-subtle sales letters, and that is what kills their success (he teaches you how to make them better).

All that being said, don't take my word for it. I'd encourage you to do your own homework on the subject and join his email list.

http://www.thenewsletterguru.com/

- Donald

P.S. I think that Dan Kennedy said in one of his books that you lose 10% of your list every month that you don't contact them. It's about keeping rapport with your past customers for repeat business and referrals.

Thank you Donald. I have signed up for Jim's newsletter.

Donald, thanks for the reminder about Jim Palmer. He has some great ideas.
And a very direct, modern, call to action landing page : )

Not sure about the Kennedy thought. If you don't contact people they don't have a reason or prompt to unsubscribe. It's only when they recieve material that they feel is not valuable to them or is annoying in it's frequency that they hit the unsubscribe button. I get a couple of unsubscribes every time I send out MagicCoach to magicians. I also always get a couple when I send out my newsletter to the public. I try not to take it personally. I gain more than I lose. You'll also get a percentage who never open them but remain faithful subscribers for years : )

I actually worry more about them. They are missing out on the good stuff like the exciting untapped market we discussed this issue : )

Reading the above, and from exposure to Jim, I believe he promotes mainly hard copy newsletters (direct mail) versus on-line newsletters. However, it is sort of interesting that for his newsletter business Jim mainly uses on-line contact. I don't think I have ever received a hardcopy newsletter from Jim. But he does have some interesting ideas.

Kennedys' comment, which I have heard from others, does not necessarily refer to newsletters only to make the client "touch". Perhaps it's a call, a greeting card (holiday, birthday etc.), newsletter, special offer etc., a small gift (calendar, or promotional item)

But it is for sure that "out of site, out of mind" plays heavily here whether it is through a newsletter or any other form of contact.

Blair

I post out a hard copy quarterly newsletter to Speaker Bureaus & Agents.
I know it will get opened and at least glanced at so it's worth the extra cost.
For clients and bookers I still use email, but occassionaly something "lumpy".

One tip about newsletters. For maximum impact, address them personally. And ALWAYS write a handwritten something for the recipients attention. The more personal the better.

Gerry

Yes, a little post it note works wonders