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The Magic Cafe Forum Index » » Dvd, Video tape, Audio tape & Compact discs. » » Death of DVDs? (0 Likes) Printer Friendly Version

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greatchach
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Texas
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I could be wrong, but it seems like dealers are desperate to dump their DVD inventories lately. The number of ads and offers for DVD sets priced at 75% off (and some places offering to toss in hundreds of dollar's worth of DVDs free with a minimum order) seems to grow every week. And it's not just the bad stuff either - some of this is quality, time-tested material. Is there a behind-the-scenes story to all this craziness?

It makes sense why VHS might be cheap now as a lot of people don't bother with them anymore. But DVDs? Technology is certainly going well beyond plastic discs, but aside from a select few books available for reading on an ipad, it doesn't seem like the world of magic is chomping at the bit for Blu-ray quite yet.

Perhaps all the DVD clearing out is just related to the slower economy, but seems like there's something else to it. It might drive some sales now, but it must hurt all those buyers who bought those DVDs when they weren't tossed into orders like packing peanuts.
Billgussen
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Central Japan
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It isn't going away to BluRay, it's going towards digital download of video or streaming video. That leaves sellers with a large stock of DVDs on hand taking up space and money in terms of inventory. Streaming, on the other hand, just takes computer space, and doesn't tie up cash in inventory.

Nobody can really see the future, but DVD seems to very quickly be becoming the past.
silverking
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I don't think it's anything like that.

But rather the hundreds, if not thousands of crappy, poorly thought out, slap-dash boring magic DVD's we've seen released in the last few years.

It's dealers and manufacturers unloading many thousands of those just plain crappy magic DVD's.
octave
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I'm not too comfortable with streaming videos. I still feel they should opt for a solution from Leaping brain or create a model like Steam (for computer games).

-octave
jcroop
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I do think the DVD will eventually go away, but not for a while.

I think that the current rash of deep discounts on DVDs is to get inventory moving because of the slow economy. Not only are there more "sales" on DVDs but many of the magic shops are having deep discounts on all of their items in order to keep their sales moving.

Perhaps some of the dealers can let us know for sure.
Cameron Francis
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DVD's not going anywhere. Too many people like to collect things. They like the physical packaging.
motown
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I think one of the reasons you're seeing such big discounts on many of the DVD sets from L&L is because they didn't sell well. I think L&L made some mistakes in size of several of these sets. The Flip and Sawa sets for example. Others just weren't popular.

Many other sets have now been around for several years and there's only so many buyers out there.

Competition is another factor. There's so many more company's producing Dvds and only so many dollars to go around.

There are Dvds from other company's that are poorly done and nobody wants them.
"If you ever write anything about me after I'm gone, I will come back and haunt you."
– Karl Germain
slowkneenuh
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Cameron, I'm always excited to see or hear of your latest card tricks but boy oh boy don't expect to become my seer.Smile You sound like the marketing folks from companies that have or are disappearing because they felt the same way about film, prints, books, newspapers, magazines, records, 8 tracks, CD's, tapes, board games, and all the other things that are moving or have moved to digital.

But I still love your magic with cards!
John

"A poor workman always blames his tools"
baobow
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Unless a dvd has continual hype and reminders of how great it is on internet boards like these, I doubt they contine to sell very much 6 months or so after the initial release.

We are constantly advertised and presented with so many new dvds on a weekly basis that it is hard to remember what was released 3 months ago if you didn't buy it.

Back in the early days of magic videos, everyone knew that Easy to Master Card/Coin miracles was a must buy and though the production quality of Brad Burt's tutorials were low, provided some great instructions and material. Nowadays, everyman and his dog can release a single trick idea to the masses.
motown
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I've only bought a few downloads so far and really haven't been happy with the quality. The files just haven't been large enough.

For now, I'll continue you to buy Dvds.
"If you ever write anything about me after I'm gone, I will come back and haunt you."
– Karl Germain
cairo
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Buying downloads is okay, but will only be the wave of the future if a stop can be put to pirates who offer free illegal downloads that squeeze magic creators who can't afford it.
Review King
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I believe the economy is driving all the incredible sales. DVDS are very inexpensive to produce, so they can be heaily discounted.
"Of all words of tongue and pen,
the saddest are, "It might have been"

..........John Greenleaf Whittier
helder
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Portugal
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Quote:
On 2010-09-28 23:31, Cameron Francis wrote:
DVD's not going anywhere. Too many people like to collect things. They like the physical packaging.



I agree. Smile
Cameron Francis
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Hey, Slow. I do understand your point. At the same time, I really don't see books, magazines, DVDs, etc. completely disappearing. They will still exist alongside digital stuff. In fact, I think I read somewhere that magazine subscriptions are up!

I sometimes buy music from iTunes. But I still prefer to buy the CD as it sounds better. I don't think I'm the only one out there. Heck, people are buying vinyl again because of the sound quality!

But thanks for your compliments regarding my magic! Smile
ted french
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And we are talking about magic not the rest of the entertainment industry our thing is different than other industries. The DVDs are reduced in price because the seller had more than the could handle most likely and they had to go. It's old school retail. DVDs will stick around for a while.
P3
practice practice perform.
Dougini
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The Beautiful State Of Maine
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Maybe the future of Magic Videos:

Flash Drives?

Doug
motown
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It's more than just having to much, it's having to much of something the consumer doesn't want or need. You see this all the time in areas like fashion where retailers make the wrong decisions on what the buying public wants. It might be styles, colors, etc.

There's a whole lot more being thrown out into the marketplace then there ever was. As a result, there's going to be more competition for our magic dollars.
"If you ever write anything about me after I'm gone, I will come back and haunt you."
– Karl Germain
cairo
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With the proliferation of net exposures, free file sharing of proprietary material and heightened publishing of the insignificant, I think the backlash is a throwback to the past. If it's good pro material, the pro is becoming more and more selective in passing along the real work. Today a guy who is truly making his living with great stuff is less and less interested in making an instructional DVD. It is at the point that to share something valuable it is done one on one, not made available to the general public as a download or dvd. As is it should be.
hbwolkov
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This may in part be due to a saturation of the marketplace with older product. My guess is we will continue to see great fresh products command a premium price and good sales until those products saturate the market and then price will drop. The timing of the cycle will vary with the general economy, quality of the product, author of the product, cost, advertisment, availablity, ect...
Northern California
Chris
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lybrary.com
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Having been in magic retail for more than a decade I think it is a combination of various factors - most already mentioned. I don't think it is one factor that dominates it:

* Yes, we are currently experiencing a bad economy and doing a sale is a quick short term response to cash flow problems. Unfortunately it makes things even worse in the long run. For one, customers get accustomed to discounts and demand them always. And moving a lot of inventory now means people have stocked up on magic stuff and will buy less later.

* Yes, there are a lot more magic products available than ever before. That includes good and bad ones. It has become very easy to publish a book, ebook, DVD, or even manufacture tricks. A lot of on-demand manufacturing services are available and a lot of machinery can be had at low cost to produce all kinds of things. I think this is actually a good thing. There are more choices and it is easier for a creative person to find a market. The downside is that competition is higher and the established companies like L&L are feeling the heat from the many smaller companies who produce sometimes much more creative and interesting products.

* And yes, there is a general move from physical products to digital delivery. DVDs can be streamed or downloaded. At the Lybrary we are now also selling entire DVDs for download and streamed. I think the streaming only options some offer is not a great offering and not very customer friendly, but time and customer wallets will move the industry in the direction of where it should go.

For the old established companies it can be tough to adjust. The younger tech savvy ones will find new opportunities. I think it is an exciting time. In the end the medium isn't really important. Important is that creative magicians can share their ideas in many ways and that means we who we are interested in magic will find a lot more of interest. Of course, there is also a lot more to weed out through reviews, recommendations, etc. That's why a forum like this is very important.
Lybrary.com preserving magic one book at a time.
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