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The Magic Cafe Forum Index » » A tangled web we weave... » » "Brick and Mortar" vs. Internet Shops (0 Likes) Printer Friendly Version

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Conway, SC
295 Posts

Profile of munkywrench
I'm a demo guy at one of only two shops in my area. Both do very well in the summer season. What gets me is the "novelty" folks place on brick and mortar shops. I go out of my way to insure that the magic fire stays lit within each individual I come into contact with. I try to follow in the steps of Mr. Denny and my own boss Mr. Conley. These guys are from the era when a magic shop was the mecca for up and comers. Sure, pitching tricks keeps the lights on, but through my boss I see that there is more at stack then paying a lease or rent. Keeping the fire burning is the main goal. Brick and Mortar shops are like the fire keepers of old. The history that theses shops contain can not be realized on a computer. The personal instruction cannot be compared too with youtube or DVDs. If a customer buys a product that I feel is above the grasp of an amateur, I will politely suggest something else. I explain that I want them to enjoy their purchase and not get frustrated or throw it in some drawer and forget about it. I've gone as far as to suggest items we don't sell and how to obtain them, just to keep the person's interest in art. I try and steer clear of online shops 1) You really don't know what you are getting. 2) The guys aren't in the flesh to show you the added tips that workers use to pull of the effect. 3) This one will **** off many but the truth is, many online shops are ran by non magicians looking to score a quick buck. This sucks for everyone. I say support your local shop and if that shop is old then they know how to survive in the trying times and your patronage will help keep the flame burning for future magi. If you are dead set on using the computer to purchase items, go to the artist's page and get it direct from them otherwise have your brick and mortar order it for you! We can keep the shops going strong if we take the time to go to one vs. being lazy and using the computer. I mean the stories of Vernon, Malone, Marlo etc. traveling many a mile just to listen to the guys at the shop is what helped them to be the masters that they are. You can't get that from a .com,.org or any other . whatever.
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Gary Barker
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New user
Tampa, FL
70 Posts

Profile of Gary Barker
"All things being equal I believe people like to do business with people they like. I also believe all things not being equal (meaning that online dealer has that item for a few dollars less) people still like to do business with people they like."

Whether you conduct business exclusively online, own a brick and mortar or maybe a combination of both in the end provide your customers quality products, quality service and fair prices (doesn't always have to be the cheapest.) Your customers will appreciate it and you will to.

Gary Barker
Owner, The Magic Emporium
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