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The Magic Cafe Forum Index » » Tricky business » » "Doing it Right" - taking it to the next level (0 Likes) Printer Friendly Version

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Close.Up.Dave
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Behind you!
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Scott, I've always liked your site. I took a second look at your site to see if I could find something wrong with it and it was tough. One thing I did find that I wasn't sure was a mistake or not was that I noticed you have 2 bars that link to your pages; one at the top and one at the bottom. The one at the top goes from home to contact. However, the one at the bottom also includes a link to your blog. Was it intentional to leave the link to the blog only at the bottom? If not, then you may want to add it to the top one as well.
Scott Burton
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Thanks Dave! Long time no chat! You're a good guy and appreciate the time you spent for me.
Yes, it is on purpose. I'm not trying to hide it but I'm also not trying to make it too prominent either.
jtmorris
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Canada
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I liked your site. I appreciate that depsite lots of text, images found myself reading it all, and by the end I want to see your show now!
"Looks like a camera trick!" "I had to watch it 5 times before I...still didn't figure it out" - COINTUM-LEAP

Unbelievable, visual, simple, and motivated mix of cards and coins. COINTUM-LEAP
Scott Burton
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Thank you jtmorris for taking the time to write your kind words!
magic maniac
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Hey Scott !

Follow Canadian here. Trust all is well.

I was reviewing your website, and agree with Jordon on a few points. These days scroll downs aren't acceptable, you need to sell yourself on one page. For the home page, I would remove everything below your links to clean it up. It looks like the links lead to the same information below anyhow ?

I would also add call to action with an e-mail capture on every page (linked to your contact page if necessary). You may entice a few more prospects to provide their e-mail with a free offering ? I use a free party planner guide, but you would likely need something valuable to corporate event planners. It looks like you provide motivational speaking, maybe a free PDF with a top 10 techniques to motivate employees ??

Definitely have a separate page for your testimonials. If possible, turn the multiple embedded testimonials into a compilation (again cleaning it up).

Hope this helps !

Jonathan

P.S. Congratulations on the Hockey team....
Scott Burton
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Hi Jonathan!
Thanks for the feedback. I will go through your recommendations in detail.
And, thanks too for the congrats re: our new NHL team. Winnipeg is shinning bright tonight!
BarryRice
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Indianapolis, IN
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I haven't been all the way through the site yet, but I have a couple of comments. Some of them are a little nit-pickey and maybe unique to me, but I wanted to give you as much information as possible.

1) The site has a very professional look to it. Your top picture establishes you as professional and friendly. Very well done.

2) The pictures on the main page have lots of participants smiling and laughing which is key. It does, however, look like most of the pictures are from the same show. I don't think this is a big deal, but it might chip away a bit at the idea of you being an in demand pro. Just keep trying to get quality pictures from other shows to rotate in. It will also help keep the site up to date.

3) Everything is really big. I kinda feel like I am reading the large type version of your website. Maybe this is psychologically positive but it feels a little uncomfortable to me.

4) You seem to have followed the one page sales pitch format that seems to work best for these situtations. Great work. I have not been able to pull this off effectively yet. Something that might help would be to have a more definative and stronger "call to action" at the end. The last paragraph should urge the person to act now and tell them exactly what they need to do.

5) When I first clicked the link my page was not maximized. I noticed that this caused your picture at the top to be pushed off to the left where I could only see half of your face.

6) The site looks very motivational. Are you pushing being more of a motivational speaker or a pure entertainer?

Overall, it looks great. It is much better than my website. I remember hearing someone somewhere once say that when people book corporate entertainment much of the time their primary criterion is to hire someone that will not get them fired. You look very professional and like a safe bet, but it also looks like people have fun at your show.
"The magic of the tongue is the most dangerous of all spells."
-Edward George Earle Lytton Bulwer-Lytton

http://www.amazingbarry.com
Scott Burton
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Thanks Barry!

I do some speaking work as well...but the theme of my show keeps the "Laugher, Amazement, and Empowerment" elements. Just a natural extension of my personality and beliefs. The majority of my work in for pure entertainment but there is a slight motivational "edge" to the entertainment without getting heavy or preachy on people.

I actually had photographers work for me at a few events. It happened to be that many of the best photos came from 2 of the performances which were held at the same venue (thus the same background)! I lean towards selecting the best photos of me and my audience above making sure the backgrounds are different (however the point is still important and noted).

On the "everything is really big" topic, do others feel the same? I can make it smaller but I've done testing my personal preference has been to have it this way. I welcome others to chime in on that.

I've actually done a lot of re-writing and re-organizing of the website content over the past week. The new content is live but I'm having a writer look over it later this week to weed out any grammatical issues and do re-writing as needed. Perhaps those who commented on the content, could offer their feedback on the direction I'm headed with the content. I believe I've addressed the issues presented above (Mindpro, Benji, and others).
Howie Diddot
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San Francisco & Los Angeles California
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My personal opinion is the man in the middle with his mouth open, pops out too much dwarfing the other pictures, unless he is a celebrity I think it’s distracting

Just a tine correction, on my browser the lines are to close together and needs a wider space



Magician and Mentalist Scott Burton
Provides Laugh-Out-Loud, Amazing,
and Engaging Corporate Entertainment
monstercreations
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England
116 Posts

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Hi Scott,
I like the site!
Ade
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