The Magic Café
Username:
Password:
[ Lost Password ]
  [ Forgot Username ]
The Magic Cafe Forum Index » » Tricky business » » Top marketing must reads. (0 Likes) Printer Friendly Version

kihei kid
View Profile
Inner circle
Dog House
1040 Posts

Profile of kihei kid
Mistakenly posted this in the little darlings.

When it comes to "must reads" regarding marketing, can you please give me some suggestions as to your top 3-5?

And please, by all means elaborate. Feel free to expand it to tools, ideas, tips whatever.

As always, my thanks in advance.
In loving memory of Hughie Thomasson 1952-2007.

You brought something beautiful to this world, you touched my heart, my soul and my life. You will be greatly missed.

Until we meet again “my old friend”.
Scott Burton
View Profile
Inner circle
1131 Posts

Profile of Scott Burton
I suggest you better define your current position and your future objectives (and any other details relevant). This will allow people to make suggestions based upon your specific needs. General questions will get general - and varied - answers. Based upon your question, I honestly have no idea which book to suggest.
Donald Dunphy
View Profile
Inner circle
Victoria, BC, Canada
7377 Posts

Profile of Donald Dunphy
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
kihei kid
View Profile
Inner circle
Dog House
1040 Posts

Profile of kihei kid
Scott... DOH!

Goofed that one up.

I'm working a full time job right now and getting birthday parties on the side here and there (few and far between). Going to attempt to ramp it up and get more of these gigs and more money out of the ones I do. So, I would "mostly" be targeting this market with and eye down the road on getting school shows and such.

Donald, thanks for the links! My head is spinning. So many opinions on what to read.
In loving memory of Hughie Thomasson 1952-2007.

You brought something beautiful to this world, you touched my heart, my soul and my life. You will be greatly missed.

Until we meet again “my old friend”.
Mike Maturen
View Profile
Inner circle
Michigan's Beautiful Sunrise Side
2724 Posts

Profile of Mike Maturen
Scott,

I am in the same exact place as the original poster, with the exception that I also do a few stage shows (usually for a charitable organization) per year and several shows for our Church at banquets etc.

I, too, want to seriously ramp up, with the eye to going full-time in the next year or two (perhaps sooner).

My biggest issue is that I live in rural Northern Michigan, so I will have to likely travel quite a bit in order to expand. So, I am looking to get into the school/library market.

My ultimate goal is to get my stage show, "The Dream", designed, scripted and built...and take that on the road.
Mike Maturen
World of Wonder Entertainment
The Magic and Mayhem of Mike Maturen
989-335-1661
mikematuren@gmail.com

AUTHOR OF "A NEW DAWN--Weekly Wisdom From Everyday Life"

member: International Magician's Society
Scott Burton
View Profile
Inner circle
1131 Posts

Profile of Scott Burton
Kihei kid,
I believe in finding resources that are specific to you needs.
For birthdays, I suggest:
- learning about and building a one-page SEO rich web site so that parents can find easily on-line (organically). Jack Turk is a great resource for both SEO and web marketing with a simple but highly effective web site. Or, alternatively, buy books (or visit library) specifically on (1) SEO and (2) sales letters (for the web site).
- learn about adwords which will get you business quicker than SEO. Perry Marshall's book is often called the main source on the topic. Jack Turk also talks about this.
- develop a give-away sheet to hand to all of the kids in attendance at your current shows.
- tell everyone you know that you perform at birthdays to get the word out

Hope this helps. Remember: keep it simple (don't buy everything out there - just the specific info you need).
Donald Dunphy
View Profile
Inner circle
Victoria, BC, Canada
7377 Posts

Profile of Donald Dunphy
Aside from the sources / action that Scott recommended, here are a few more specific to birthday party shows:

* Jack Turk's How to Make $25,000 a Year Doing Birthdays Part-Time
* John Carlson's Big Birthday Party Business
* John Breeds' How to Create Kid's Magic And Triple Your Income
* Tony Daniels' Kid-Show Magician's Notebook
* Tony Daniels' Birthday Party Booking System

- Donald

P.S. There are a lot of threads on the Café about getting birthday party shows, in the Tricky Business and the Little Darlings areas. Do a little searching and reading.
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
kihei kid
View Profile
Inner circle
Dog House
1040 Posts

Profile of kihei kid
Quote:
On 2011-06-03 08:33, Scott Burton wrote:

- learning about and building a one-page SEO rich web site so that parents can find easily on-line (organically).

Good to know. Thanks Scott, already working this one.
Quote:
(2) sales letters (for the web site).

Can you please expand on this? Not sure what you mean.
Quote:
develop a give-away sheet to hand to all of the kids in attendance at your current shows.

And can you please expand on this one too? Are you referring to something along the lines of the "giant magic dollar" or are you referring to something else?
Quote:
Hope this helps. Remember: keep it simple (don't buy everything out there - just the specific info you need).

Yeah, makes sense. Exactly what I'm attempting to do right now, sort through the MOUNTAIN of information. I see several big time marketing tools out there and wonder. Thanks again.
In loving memory of Hughie Thomasson 1952-2007.

You brought something beautiful to this world, you touched my heart, my soul and my life. You will be greatly missed.

Until we meet again “my old friend”.
Scott Burton
View Profile
Inner circle
1131 Posts

Profile of Scott Burton
Hi,
Sorry for the delay. I've been traveling a lot these days.
Sales letters: referring to learning how to write sales copy (similar to sales letters). Birthdays are usually a last-minute booking (booked weeks in advance rather than months or years) so you get one shot at selling them as decisions are made quick. Look up books by Dan Kennedy or the materials in Jack Turk's courses.
Yes, giveaways like the big dollar or anything that has value for the kids but has your info on it.
Lavey
View Profile
Regular user
Luxembourg
142 Posts

Profile of Lavey
I think Paul Daniels Course "Make money with magic" can be very helpful for you too. It includes a lot of nices ideas for birthday shows and how to get them.
Christian Lavey
Magician from Luxembourg https://lavey.lu
Magicien de Luxembourg https://lavey.lu
Zauberer aus Luxemburg https://lavey.lu
kihei kid
View Profile
Inner circle
Dog House
1040 Posts

Profile of kihei kid
Quote:
On 2011-06-04 21:36, Scott Burton wrote:
Hi,
Sorry for the delay. I've been traveling a lot these days.
Sales letters: referring to learning how to write sales copy (similar to sales letters). Birthdays are usually a last-minute booking (booked weeks in advance rather than months or years) so you get one shot at selling them as decisions are made quick. Look up books by Dan Kennedy or the materials in Jack Turk's courses.
Yes, giveaways like the big dollar or anything that has value for the kids but has your info on it.

Oops!

Forgot to come back and respond.

Thanks for clarifying and responding Scott. Yeah, in both cases I figured that's what you where driving at. Good to know for sure however.

Again, thanks to everyone for there responses.
In loving memory of Hughie Thomasson 1952-2007.

You brought something beautiful to this world, you touched my heart, my soul and my life. You will be greatly missed.

Until we meet again “my old friend”.
Al Hastings
View Profile
New user
Pittsburgh,PA
41 Posts

Profile of Al Hastings
I was part of the Eric Paul's Marketing course and James Munton's course (zerotobookedsolid.com), and my favorite was James' course by light years (as it helped me the most). Unlike other courses, It actually has: structure, a game plan and personalized attention.

-A
James Munton
View Profile
Inner circle
Dallas, TX
1199 Posts

Profile of James Munton
Thank you, Al!

Best,
James
*Mark Lewis*
View Profile
V.I.P.
1325 Posts

Profile of *Mark Lewis*
James's course does have the advantage that you can communicate with him all through the course. It is the comment section that enables you do to do this. It is a very valuable feature and I don't think any other of these magic marketing courses have anything similar.
The Magic Cafe Forum Index » » Tricky business » » Top marketing must reads. (0 Likes)
[ Top of Page ]
All content & postings Copyright © 2001-2019 Steve Brooks. All Rights Reserved.
This page was created in 0.14 seconds requiring 5 database queries.
The views and comments expressed on The Magic Café
are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic.
> Privacy Statement <

ROTFL Billions and billions served! ROTFL