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The Magic Cafe Forum Index » » Tricky business » » Can magicians turn around popular opinion? (0 Likes) Printer Friendly Version

SpellbinderEntertainment
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Statistically, a majority of women dislike magic shows. Unfortunately, quite a large percentage of talent bookers are -wait for it- women. Hmmm. Thoughts on how we can all ameliorate this dilemma.

Magically,
Walt
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"spinning tales and weaving enchantment"
Drew Murray
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I have found it interesting that 95% of my shows are booked through a women. Probably because they are better at details and organizing events. When men call me for a show, they seem very confused as what to do. Not all but most. Additionally, men are usually the ones who come up after a show and thank me or compliment me. Probably part because women are runig around doing other things for the event.

Kinda funny how that all works
TheDean
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You are correct in that most of our buyers (or at the very least are heavy influencer in the decision making process!) are women.

The super-simple idea, as I have experienced it anyway, is that what we offer is LESS about selling ‘magic’ (like it or not, regardless of the perception) and sharing the solution, outcome, result… etc, (The thing THEY want most) and more-over (wait-for-it…) establishing, maintaining and advancing the RELATIONSHIP Delivering Real RESULTS.

Seldom is the desired solution and outcome magic tricks anyway, so truthfully, this is more about the connection, the service, the results and the bottom line outcome. (which is what ever your relationship thinks is the most important thing…)

Hope that serves you…

I am at Your Service and In HIS Service,
Deano (Serving You & Your Success!) In Reno
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BIGmagiclV
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Quote:
Thoughts on how we can all ameliorate this dilemma.


First thing? We stop using words like ameliorate.
SpellbinderEntertainment
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Or... perhaps use words like ameliorate a lot more?
At least for the level of clients I have to deal with...
“Tales of Enchantment: The Art of Magic”
by Walt Anthony
www.LeapingLizardsMagic.com

"spinning tales and weaving enchantment"
LVMagicAL
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I don't know if I'm alone in this thinking, but if I've got to use words like ameliorate....I'm not sure I want to work for those clients. The clients I perform for generally just say "make it better". Everyone knows what that means. Just my opinion...your mileage may vary. Destination charges and dealer fees may be extra. Don't take if you are taking an MAOI Inhibitor or have had bloody stools in the past 8 weeks. Other fees and charges may apply. 18% gratuity added to parties of 8 or more. Reservations are suggested and a dress code is in effect. Employees must wash hands before returning to work. Please, no sharing. Do not pick up hitch-hikers. No glove - no love. etc; etc; etc;
LVMagicAL
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Quote:
On 2011-06-09 13:18, SpellbinderEntertainment wrote:
Statistically, a majority of women dislike magic shows.
Magically,
Walt


Statistically speaking, 94.6% of all statistics are randomly made up, simply to support the speakers claim.

If a majority of women truly dislike magic shows, then it only seems logical that.....sorry.......I've got nothing. That just doesn't sound like a statistic that can be backed up with double blind scientific study results. I'd be happy, however, to take a look at such a study if anyone could point me to such study results and interpretation.
Gordon
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Yeah, the "statistic" is questionable at best, but the idea behind the question is interesting. What can magicians do to make their show more appealing to women?
TheDean
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...void where prohibited by law, must be 21 years old to enter, batteries not included, order before midnight last night and you'll also get a set of Ginsue Knives that cut through butter as-if it was margarine... hehehehe! Al, you crack me up bud!
Dean Hankey, *M.D. - The Dean of Success Solutions!
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"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

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TheDean
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I second what Gordon said too... sorry for the temporary distraction.
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
Dannydoyle
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I have never seen that statistic spouted by anyone but magicians. I have never experienced it.

I tell you I have had people who had a bad experience with a magic show and didn't much like the idea of seeing one.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
jackturk
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I think to some degree it boils down to what you are
trying to sell - the solution I offer involves "magic"
but it's a whole lot more than just that. There's
laughter, audience participation, shared excitement,
ease-of-use, no-risk, primo customer service, etc.

And yeah, I'll do some tricks too.

The real key seems to me to boil down to the BEST
question I ever learned at Microsoft: "What problem
are we trying to solve?"

That is the best question ever to ask and you need
to ask it every time the opportunity presents itself.

Finding out exactly which problem your prospect is
trying to solve gives you so much more context in
how it is you frame the solution you have to offer.
"59 Ways To Recession Proof Your Entertainment Business -- FREE!"
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David Thiel
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IF you are trying to sell "a magic show" or a "mentalism show" -- you're dead in the water, except for the bottom-feeding price punching client. What I mean is: if all you offer is a "show" -- then the ONLY two decisions your client is left with is:

1) Do I WANT a magic show? and

2) How cheap can I get it?

If you make yourself the brand -- and sell the unique thing about YOU -- then YOU are the product.

I think a number of performers assume it's about the effect. (More tigers, vanishing bigger and bigger things.) From my admittedly narrow perspective, it's really about what I do while I am on the way to getting to the effect -- and the effect is the crowning moment of the journey.

Women and men who plan events both respond to this in my experience.

David
Whatever doesn't kill you makes you stronger. Except bears. Bears will kill you.


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MikeHolbrook
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After 34 years of marriage my experience shows that magic involving credit cards and shoes would impress most women.

Mike
TheDean
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Jack, David... BRILLIANT!

I especially like:
Quote:
DAVID: - "I think a number of performers assume it's about the effect. (More tigers, vanishing bigger and bigger things.) From my admittedly narrow perspective, it's really about what I do while I am on the way to getting to the effect -- and the effect is the crowning moment of the journey."


THANK YOU!
-- D
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
charliecheckers
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The original post raises an important point. While one could argue about the choice of the word "dislike" when refering to womens perception of magic shows, in general it is obvious that women on the whole are far less intrigued by magic. That is why well over 90% of the discussion on this site is by men and most magicians are men. So when we create our shows perhaps more attention to the entertainment component is preferable to the manipulation/skill component provides a broader appreciation of our shows. The quality of the magical product has to remain strong however or we risk loosing the portuion of our audience that is focusing on mainly the trick itself. This is no different than the superbowl being played at a high level on the field, but still needing high end halftime entertainment and creative commercials to appeal to a wider audience that is not all caught up in the X's and O's on the field.
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