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The Magic Cafe Forum Index » » Tricky business » » Leaving Business Cards at DayCares (0 Likes) Printer Friendly Version

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Bill Hegbli
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Eternal Order
Fort Wayne, Indiana
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Very nice to hear this conversation on Day Care facilities. My experience has been much different. I only did one Day Care in my performing career. That is, a very nice parent paid for to treat their child at the Day Care facility. I did get a lot of calls from that show, but none could meet my fee. A teacher even called to have me a regular every so often visit, but she had to pay out of her own pocket. She expected to pay $25.00 for my services.

I did do a nice christian summer day camp once, now they paid very well, 3 figures, but I had to do 3 shows for 3 age groups. It was fun working with those young minds.
charliecheckers
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Inner circle
1969 Posts

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My summer promotion focused primarily on libraries, country clubs, scouts and day care centers. I had success in each market except day care centers. I did not book one. Others on TMC who have performed full time for years have stated that it is not a market they focus on for price reasons. Sam has had success in this market booking shows with an opportunity to provide material to the audience to serve for promotion (which is the stated goal of the OP). Could Sam or others with success booking shows with Dat Care centers share your approach? For example, do you price negotiate differently? Do you negotiate many shows across multiple sites? Is there a particular size of day care center you focus on? I admitt my summer promotion started late, so perhaps timing was off, buy I still had some calls that did not lead to shows. Thanks for any help.
Blair Marshall
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Montreal, Canada
3640 Posts

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I HAD written a great response but (bummer!) it did not make it up to the thread!

1) I consider the above types of show audiences to be different markets (ie. country club - family audience, scouts - mainly kids 6 and up, and daycares - 5 and under, please correct me here if I am wrong)

2) You say promotion, so I assume you did one promotion across the 3 markets??? Is this the case?

Are you offering the same product/show for the 3 groups? Whether you do, or not, let us know that and then we can perhaps make suggestions on how to market.

Here is a link to a little teaser promo that I did for my "Santa Show", it also shows 3 markets which I use the show for. When promoting the show I have a distinct way of marketing each. I hope it gives you a feel for the type of show I do and how I perform for them.

http://www.youtube.com/watch?v=JoHKTMshjeo

Blair

P.S. As this thread has now become about general marketing to daycares there have been other threads about marketing to daycares that you may want to search out.
kazam65
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84 Posts

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The best thing to do is to GET PAID to do a show at the DAycare....AND send home information with the kids about your birthday parties...AND ask if you can put up a flyer/poster in the lobby area where the parents drop off their kids. The key is to get in there...so they LIKE you...and they WANT to help you!

That's my advice Smile

Good luck,
Alan
Dynamike
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FullTimer
24098 Posts

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Quote:
On 2011-08-28 01:01, kazam65 wrote:
The best thing to do is to GET PAID to do a show at the DAycare....AND send home information with the kids about your birthday parties...AND ask if you can put up a flyer/poster in the lobby area where the parents drop off their kids. The key is to get in there...so they LIKE you...and they WANT to help you!

That's my advice Smile

Good luck,
Alan

I agree. I was saying the same thing but in a different manner in my first post.
charliecheckers
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Blair - The promo for your Santa show looks so clever and professional. Thanks for sharing. I will look towards the other threads on marketing to daycare centers. I only took the thread further in the direction of getting shows for hire because it seemed many posts were stating that just leaving promo material was not optimal. I guess what I most wanted to get from this discussion, was if those who book shows at day care centers do so with a different price structure than say birthday parties or below what many would consider to be market price in order to get booked>
Blair Marshall
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Montreal, Canada
3640 Posts

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Just as an additional note, my colouring page for my Halloween show has had safety tips on the back and a discount coupon for a birthday party show on them. (I found they were being kept a LONG time because of the coupon, so I started giving a time period for use.)

B
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