The Magic Café
Username:
Password:
[ Lost Password ]
  [ Forgot Username ]
The Magic Cafe Forum Index » » Tricky business » » Library Marketing (0 Likes) Printer Friendly Version

Andini
View Profile
Special user
Columbus, OH
685 Posts

Profile of Andini
Hey guys! I have a marketing idea I'd like to run by you. I was in the psychology section of the library simply because I'm interested in the subject. Well, I picked up a book and flipped through it to see what it was all about. It felt like one of the pages was ripped, bent, or whatever (I think you know what I mean), so my hands naturally flipped to that page and in between the pages was a newspaper clipping of HOROSCOPES as well as the business card of a local psychologist.

Whoa! Could this work? It caught MY interest! Talk about marketing to the right audience (well, sorta). How do you guys feel about using a similar strategy on a magic book that you can see is frequently checked out? I'm interested in what your response to this will be.
jlibby
View Profile
Inner circle
1024 Posts

Profile of jlibby
You know, I read a similar idea from...I can't think of his name right now. His suggestion was to donate your excess books to the public library, but to be sure that your contact info was on the inside cover (via a label or ink stamp).

Hey, it couldn't hurt! Plus it's a deductible contribution.

See ya!
Joe L.
Ugly $5 Report is GOLD!

Grab your copy now:
https://makequickcashonlinenow.co.business
Zack
View Profile
Special user
551 Posts

Profile of Zack
This is known as "spiking." It's frowned on by some bookstores, but it can be effective.

I'm not sure about putting your contact info in a magic book. It strikes me that you will get people who want to LEARN magic, not people that want to HIRE a magician.
Andini
View Profile
Special user
Columbus, OH
685 Posts

Profile of Andini
I could see how bookstores wouldn't like it but libraries wouldn't mind simply because they're not selling the books.
wizardofsorts
View Profile
Special user
Chicago, IL
935 Posts

Profile of wizardofsorts
I'm with Zack. Maybe a book on planning parties would be better.

Edd
Visit the Wizard of Sorts at http://www.wizardofsorts.com
Edd Fairman, Wizard of Sorts is a corporate magician available for your next trade show, hospitality suite, client luncheon, or company event. http://www.wizardofsorts.com
jlibby
View Profile
Inner circle
1024 Posts

Profile of jlibby
On the other hand, if you wanted to sell a magic class, putting contact info to that effect would be appropriate.

See ya!
Joe L.
Ugly $5 Report is GOLD!

Grab your copy now:
https://makequickcashonlinenow.co.business
Dennis Michael
View Profile
Inner circle
Southern, NJ
6018 Posts

Profile of Dennis Michael
Contact Steve Taylor, he has a video Buggy About Books which is a great video if you are going to do libraries.
Dennis Michael
Ricky B
View Profile
Regular user
Northern California
172 Posts

Profile of Ricky B
Quote:
Libraries wouldn't mind simply because they're not selling the books.
I disagree. It's a form of littering IMO. (If the card falls onto the floor, then it is littering.) Libraries are also not in the business of providing advertising space for people who don't want to pay for it.

If you're so sure about libraries not minding, why not ask the chief librarian for permission to do what you propose?

--Rick
magic4u02
View Profile
Eternal Order
Philadelphia, PA
15111 Posts

Profile of magic4u02
My problem with this technique is that you really are not targeting the right people by leaving your information in a magic book. I would think that most people wanting to check out the magic books would be fellow magicians or people wanting to get started in magic.

If you're a children's performer, you want to get your contact information into the hands of the decision makers who will want to book you. This usually is the mother of young kids. I just think there are better and more direct ways of getting your marketing information out to your "target" audience.

Just my two cents worth.
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

Join Our Facebook Fan Page at

http://facebook.com/perondesign
Jim Snack
View Profile
Inner circle
1338 Posts

Profile of Jim Snack
Kyle is right. Sure, you mght pick up one booking, but that will be a fluke. The return on your time investment just isn't worth it.

Just another two cents. You could get rich this way.
Jim Snack

"Helping Magicians Succeed with Downloadable Resources"
www.success-in-magic.com
Salazar Magic
View Profile
Veteran user
New Jersey
344 Posts

Profile of Salazar Magic
Try it. It can't hurt.
The Magic Cafe Forum Index » » Tricky business » » Library Marketing (0 Likes)
[ Top of Page ]
All content & postings Copyright © 2001-2020 Steve Brooks. All Rights Reserved.
This page was created in 0.19 seconds requiring 5 database queries.
The views and comments expressed on The Magic Café
are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic.
> Privacy Statement <

ROTFL Billions and billions served! ROTFL