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The Magic Cafe Forum Index » » Tricky business » » Lou Serrano Marketing Course - An Honest Review (17 Likes) Printer Friendly Version

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francis farrell
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Hi, everybody.

No, I'm not a troll (though when I look in the mirror some mornings...)

I think a lot of people buy books/courses etc and never actually do what is recommended. In that case, it's hardly the fault of the book/course if they don't have any success. That's why I asked for someone who had actually implemented Lou's advice.

My post was short, so I can see how it might have seemed a bit abrupt in tone. That wasn't my intention.

I find with a lot of reviews for magic tricks/books etc the initial posts are very fulsome. But look down to page 4 -5 and the limitations often starting to show (eg angles, inferior workmanship of a wallet).

If the pages go to beyond 8, people are usually arguing with each other and the actual subject of the post has been long forgotten LOL


So, this is a genuine question. I am a semi professional. I find my clients are pleased with my work and happy to give me testimonials. I have had seem repeat bookings, too. I would like to learn how to get more bookings and am looking for resources designed specifically for magicians. I came across Lou's work (and thanks for getting back to me via email, Lou. I got the report). I just thought that the course has been around for a year and many people spoke well about it in the Café (those early pages). If they have followed through with his advice for a year, then they could vouch for its effects.

Tim is clearly happy with the course, so that bodes well.

Thanks to everybody who has taken time to become involved in the thread.

Frank
Dynamike
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Quote:
On Jun 12, 2015, sjbrundage wrote:
With my schedule for the next few months I honest doubt I will have any time to invest into it... but hopefully this fall I can implement some of the ideas.. and also use the consultation that came along with the package.


I know exactly what you mean especially this time of year. I am in the same boat. I will not have much time to read and focus on the material. Of course I can purchase it now and wait for my bookings to slow down in September.

Marketing courses are a true investment for me because my years of experience. It really does not matter because there can always be just one new idea listed I have not found out about yet. That one idea can lead me to an additional $5,000 a year.
Tim Friday
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Quote:
On Jun 12, 2015, francis farrell wrote:
So, this is a genuine question. I am a semi professional. I find my clients are pleased with my work and happy to give me testimonials. I have had seem repeat bookings, too. I would like to learn how to get more bookings and am looking for resources designed specifically for magicians. I came across Lou's work (and thanks for getting back to me via email, Lou. I got the report). I just thought that the course has been around for a year and many people spoke well about it in the Café (those early pages). If they have followed through with his advice for a year, then they could vouch for its effects.

I stand corrected. My apologies for being presumptuous and challenging.

Frank, while I don't know the specifics of how you booked your current business, my guess is Lou will have many additional ideas for you to help you learn how to get more bookings. I am going on my third year now using his course, and each year my business has increased significantly. This year is already looking like it will be the most significant increase in my business, after this month I believe I will have matched or exceeded my magic income for 2014 and am on track to having a consistent income from magic that will give me the option to quit my day job if I so choose...
The Mysterious One
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Quote:
On Jun 12, 2015, Tim Friday wrote:


I am going on my third year now using his course, and each year my business has increased significantly. This year is already looking like it will be the most significant increase in my business, after this month I believe I will have matched or exceeded my magic income for 2014 and am on track to having a consistent income from magic that will give me the option to quit my day job if I so choose...


Tim, I met you in one of my favorite unique cities: Eureka Springs, AR for the Jeff McBride lecture back in 2013. You mentioned Lou's course when we talked and gave out your business card based upon Lou's course. It looked and read great. Glad to hear about your success and I will be investing in this course so I can increase my bookings. Take care and happy bookings!
lou serrano
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Quote:
On Jun 11, 2015, francis farrell wrote:

I came across Lou's work (and thanks for getting back to me via email, Lou. I got the report). I just thought that the course has been around for a year and many people spoke well about it in the Café (those early pages). If they have followed through with his advice for a year, then they could vouch for its effects.

Frank


Hi Frank,

I just wanted to clarify that The REAL Secrets was first released SIX years ago, and although the website hasn't been updated in all that time, the course has been updated almost every year since its initial release. This year, it got a major overhaul, and includes even more valuable information on creating a successful magic business. I'll finally be updating the website this year (hopefully in the next two weeks) and will include current video reviews from people who have invested in and have found success with the implementation of my system.

All the best,

Lou
Close.Up.Dave
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It's now been about four years since I bought Lou's course and made the post. So its probably worth saying that a lot of time has passed since then and since I first implemented the techniques. I would say this course provided a lot of initial insight into creating a successful business as an entertainer. The business concepts are sound, easy to follow and understand.

That being said, we live in a complicated world and everyone is different. You can take the concepts Lou teaches and build upon them for your personal situation. My business is 100% different than where I thought it would be when I first bought this course. Much of that is having to adjust and deal with the local economy that I chose to live in and needing to build upon that to a national scale. It's also having to do with refining who I am and where I want to be in 2 years. Many of my current business goals have nothing to do with magic in fact. Lastly, I would say a lot of things have changed in technology, and that opens up a whole other discussion because things continue to change.

But, magic is the core of my business, and the way I provide value to others is truly what matters. I've invested in many courses since Lou's, taking pieces of what I learn and applying them to my situation. Some of those courses have nothing to do with magic, and everything to do with building who I want to be.

I'm currently doing mostly high end gigs (corporate and social), both locally and out of state. I'm also going into, what I view, as untapped markets using my background in PR as a means to serve my current clients.. This was all using techniques I learned other places. But as I gear up to move again within the next two years, I look back to the core concepts within Lou's course that have served me well on this fast paced journey.

My point is, get the course, and absorb everything you can. If you find yourself plateauing, look back on it and refresh yourself. And, never stop learning from new people and new places. If you're not adjusting and growing, then something is wrong. And no course in the world can fix that, you have to do it. Smile
francis farrell
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Well, I've been mulling it over for nearly 18 months and I've now taken the plunge. I've ordered the course and it is downloading as I type. It is my intention to work hard and apply the techniques Lou suggests. I will keep a record of what I do and post updates each month. That should be one way of holding myself accountable. If I don't apply what I learn...well, I've nobody to blame but myself.

Cheers,

Frank
Dannydoyle
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My guess is that if you work hard and adult yourself this course will help.
Danny Doyle
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<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Close.Up.Dave
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Quote:
On Nov 28, 2016, francis farrell wrote:
Well, I've been mulling it over for nearly 18 months and I've now taken the plunge. I've ordered the course and it is downloading as I type. It is my intention to work hard and apply the techniques Lou suggests. I will keep a record of what I do and post updates each month. That should be one way of holding myself accountable. If I don't apply what I learn...well, I've nobody to blame but myself.

Cheers,

Frank


The greatest decision I ever made was to invest in myself. This course taught me a lot, and I continue to learn everyday from many sources. Knowledge is power! Smile
Mindpro
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Good for you Dave
askinner
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Lou's course is one of the very best, if not the best. I have taken several excellent marketing for magician courses and they all have some great stuff. Lou's covers it all. A few things most of use do. But most don't do them all and Lou shows you how to do them succesfully.

I highly recommend the course. No wait, I don't want others to know these diamond quality methods. Right, you should spend your money on more tricks that will sit in your magic drawer gathering dust and let the rest of us that have taken his course get all the gigs.
Mental_Mike
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Although I'm just getting started into getting more "professional", Lou's course has been great and Lou has been great with helping out also. very nice guy! I Highly recommend this course!

Mike
lou serrano
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Al and Mike,

Thank you for the positive reviews. They're much appreciated.

Lou Serrano
Dannydoyle
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How do your expect to survive in business by exceeding expectations of customers?

Puhlease.

But being serious for whatever reason (I don't own the course so I don't know the reason.) Lou's course seems to spur action in those who buy it. That is a good thing.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
cafecheckers
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Itould be interesting if Francis Farrell (Frank) came back and offered an update. It has been 3 months since he received the program and he intended to post monthly updates - which I thought was a great idea.
francis farrell
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Hi. Yes, Cafécheckers, I was going to do that. Then I realized that if I listed everything I was doing I would, effectively, be giving the course away for free. Not sure Lou would be very pleased about that! I can say that I have been applying Lou's advice assiduously. I have just booked in for my free consultation with him and look forward to his analysis of my efforts so far. I am very pleased with the course. It's not a get rich quick scheme. It is very practical. It's too early to say how effective it will be just yet but I am quite quietly confident that it is going to repay itself. I will keep you all posted when I can say more. Lou is on a good podcast here. You get a flavour of his approach of you listen. http://discourseinmagic.com/getting-endl......-serrano
Dannydoyle
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If he has you taking action the course great . That is the bottom line. Good on Lou.

And you are right not to give away secrets. Those are his to sell.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
lou serrano
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Hi Frank,

I'm looking forward to our telephone consultation in April. I'm confident that I'll be able to help you in your journey to create the success you desire!

Lou Serrano
francis farrell
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I have just finished my telephone consultation with Lou. I am fired up with a stack of practical ideas that I can't wait to start on. Lou is friendly, approachable, knowledgeable, and above all GENUINE in his desire to help you. I can't speak highly enough of him. I'm really glad I invested in the course and just wish I'd done so sooner.
WDavis
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Francis,

Glad to hear you have found value from Lou.

I am curious as to how the call operated. What sort of framework was it?
Did you come with questions or did Lou assess your financials, website, other first and then the call followed up on his findings?

Finally, you mentioned, he left you with usuable ideas, where these a laundry list style or targeted for one specific goal? Additionally, where the ideas delivered in an actionable format? As in with a framework or process to execute.

I ask because there was quite a Bit of confusion on the coaching thread, so, at least for myself, this would help clarify what others view as consulting and coaching.

Thanks,
Walter
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