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The Magic Cafe Forum Index » » Tricky business » » Major Sport Teams (0 Likes) Printer Friendly Version

magicman02
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Hi I was wondering if anyone would know how to get in touch with Major Sport teams, like the (NHL, NFL, NBA, and MLB) special event director?. I would like to perform for my major sports team in my area and I was wondering how I got about doing it.

I assume I contact their headquaters and ask the name of the person in charge of special events/promotions/meetings and then send a lead generation letter sequence. Any other ideas? I know major sport teams do fund-raisers, holiday events and other stuff within their community.

Thanks
Amir
magic4u02
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Philadelphia, PA
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Amir:

I live in Philadelphia and I have been in your situation. I have worked for the Eagles, Phillies and Phantoms sports teams and it has been mixed blessings.

What you often find is that the teams want something with giving you little back if anything. It is not a bad proposition if you love sports and want to see free games and get some good exposure. It is just that the teams try to persuade you to perform at no cost and they in turn give you parking, allow you to see the game and throw in a t-shirt. Only you can determine if this is OK with you.

You can get money out of them, but you really must prove yourself and really show them that you can truly meet their needs and provide a benefit to them and their fans.

A great way to get involved with a team is to contact the PR department and ask when they are holding any community outreach events or fundraisers. You ask them that you would like to offer your services for them for a good cause. In most cases they will be more then happy to take you up on the offer and put you in touch with the person that makes the entertainment decisions.

Now you will have to do the first gig for free, but you can use the experience to get the contact person's name and information, show them you provide a great service that meets their need and use the experience in your promotional materials as a client listing.

You may also be able to hand out your business cards at the gig if it is OK'd ahead of time with the team. Since you are offering your services for nothing, this is often more than fair.

Once the gig is over, you have a lot of valuable information at your disposal to really send them a directed and focused marketing plan that will get into the hands of the right people.

I tried this myself and it has worked for me. Just be careful with who you're dealing with and always remember you are as much a business as they are.

Hope this helps.
Kyle Peron

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RobertBloor
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Quote:
magic4u2: Now you will have to do the first gig for free

Quote:
magic4u2: and always remember you are as much a business as they are.
That's right. And I don't EVER recall a sports team handing out free opening day tickets to come check out how the team plays.

Robert Bloor
"That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government,"
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magic4u02
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Robert:

Good point. I just have seen these sports teams really try to get a lot from performers without giving anything back in return.

I do not always have to receive payment for a show I do for them, but they must give me something back of value. This could be a newspaper article, my name and contact information in their program guide, name up on the scoreboard light system, able to hand out my promotional materials while I am there.

If they feel they can't pay you money for your services, then at least make sure they pay you in another format like advertising and free publicity. Make them understand that you are a business just like them. And as a business, you need to make it worth your while.
Kyle Peron

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Wolfgang
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Quote:
On 2003-09-17 11:40, magic4u02 wrote:
I just have seen these sports teams really try to get a lot from performers without giving anything back in return.

I have been involved in numerous sponsorships and promotions with professional sports teams. And I have never had a good experience with any of them. One well-known team even tried to use work I did for them without paying for it.

My advice: stay away from professional sports teams.
"Sure, I do Scotch and Soda in every show. What? You mean there's a trick by that name?"
jlibby
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For some reason this topic reminds me of something that happened a few years ago: a lady called me asking me about the possibility of doing a kids show at a fundraiser. As we talked she admitted to me that other entertainers at the event were going to be paid, but that the committee didn't budget any money for the children's area and expected this poor woman to line up free entertainment for the kids. While I sympathised with the lady's situation, I of course said no.

On the other hand, if it had been a huge media event with the San Antonio Spurs or the MDA telethon, for instance, that might have been worth considering.

See ya!
Joe L.
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RobertBloor
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Kyle: If they feel they can't pay you money for your services, then at least make sure they pay you in another format like advertising and free publicity. Make them understand that you are a business just like them. And as a business, you need to make it worth your while.

I can see working out an in-trade. I'd do an in-trade for season tickets. In turn I could give those out as promos for my REAL clients. Smile

Robert Bloor
"That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government,"
-The Declaration of Independence
wizardofsorts
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Maybe the problem is you are working for successful teams that don't "need" to bring people to their games.

The Pittsburgh Pirates (who stink and couldn't get 20 people to come to the game without the huge amount of promo work they do) hire performers all the time, and pay them. The Pittsburgh Steelers who are good and sell out all the time don't hire performers ever. So, I guess it depends on the team.

Edd
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RobertBloor
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Edd,

The Pirates...sad. And they've got one of the most fantastic stadiums in baseball.

Robert Bloor
"That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government,"
-The Declaration of Independence
magic4u02
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Philadelphia, PA
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Well that could explain why they needed entertainers so badly. I was working for the Phillies before they started actually being a decent enough team to watch. They needed us to distract the penthouse suite patrons from watching just how brutal the team really was. =)

On a more serious note, a trade-in worked very well for me when working with the Flyers and Phantom's hockey teams in town. They did a good job by giving me free parking, tickets and advertising.
Kyle Peron

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