|
|
iluzjonista Regular user 187 Posts |
Hi,
I'm going to print my first business cards and I was curious what information you put on your business cards. Are you using one side or double side cards? Are you putting just basic informations such as your name, website and contact information, or you put further information about what you are doing? Thanks, Marcin |
Al Angello Eternal Order Collegeville, Pa. USA 11045 Posts |
Marcin
My card has my picture on it, a glossy finish, and printed on both sides. You should have your name, email address, web address, and something nice about you on it. On the back of my card I have Al Angello the comic juggler magician entertainment appropriate for all audiences, and occasions.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com http://home.comcast.net/~juggleral/ "Footprints on your ceiling are almost gone" |
iluzjonista Regular user 187 Posts |
Thanks Al,
I was thinking about putting my logo with my name on one side and all contact information on another side. Do you know any of nice sentences about magic that can be putted on business cards? I mean sentences which in a nice way describe what our art is and what we are doing. Thanks, Marcin |
Scott Burton Inner circle 1131 Posts |
Better to explain what YOU do rather than magician in general. Makes makes you different, interesting, exciting? This is where you positioning strategy comes into play.
Al - I agree with you other than the "for all occasions" line. Since business cards are so cheap, I suggest to make different cards specialized for each market. Plus, I personally doubt that your line is actually 100% true (ALL events and ALL audiences? Really?). Even if it is true, it's still not an attractive line to any specific buyer. |
Al Angello Eternal Order Collegeville, Pa. USA 11045 Posts |
Marcin
You don't want a sentence about magic on your card. You want a sentence that describes the services you provide on your business card. Scott Thanks I have done gay clubs, nursing homes, parades, TV commercials, purim parties, comedy clubs, music festivals, day care, funerals, weddings, baseball games, basketball games, hockey games, dinner curises, biker banquets, monthly business meetings, casino's, grand openings, but not ALL ocasions.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com http://home.comcast.net/~juggleral/ "Footprints on your ceiling are almost gone" |
Scott Burton Inner circle 1131 Posts |
Haha...I chuckled a little trying to figure out what a card would look like that would be attractive to gay clubs, nursing homes, AND biker groups - all at the same time. THAT would be quite the card!
|
Nash Inner circle Hong Kong ~ USA 1101 Posts |
A logo, your tag-line, phone number, website, e-mail, social media sites.
I like cards that are slick and simple.
I teach leaders the magic of curiosity and empathetic communication. keynote Speaker | Seattle magician
|
David Johnson New user 15 Posts |
A call to action! Tell them whatever they need to do, call now, visit now, book now; whatever is for them to get what "you" want. ie: lead generation, gift them, solve their need.
|
magic4u02 Eternal Order Philadelphia, PA 15110 Posts |
I posted this in another thread but I felt it is perfectly related to this topic as well. I hope it is food for thought.
There are really 2 approaches to take with a business card. There is a branded calling card approach, and there is also a "business" card approach. I have done both for myself, as well as designed both for magic clients of mine. Both are different and do different things for you. The choice is really up to the individual and what he or she wants to get out of the card. So, one thing you have to determine is if you want your card to be a true "calling card" or more "business" card. There is a difference between the two, and they both can work for you. It really is a matter of personal preference and what you want your card to do for you. A calling card is mainly a continuation of your brand message and brand identity as carried across all forms of your marketing. It may have your logo identity on it, as well as your various contact information, website, phone number, etc. A business style card is one that will have this information on it but will actually work as a way to generate business for you. It becomes more of a marketing vehicle and might include using the back of the card in some sort of way to give the person an incentive to take action to call you, go to your website, etc. Also, business cards do more than convey the information that's printed on the card. A card that's ugly, dirty, printed on perforated paper, or full of corrections screams loud and clear that you're an amateur. No matter how many wonderful services you offer, if your card brands you as unprofessional, you lose business. A clean, creative, professionally printed, and visually attractive card on the other hand, conveys a positive first impression that lingers long after your initial meeting. Still, a savvy business person knows that adding your unique marketing-oriented text to a business card, in addition to contact information, pays off. One strategy is to add text that gives your unique, specific customer benefits. For example: 1) Easy to PAY "Credit Cards Accepted" 2) Easy to get AHOLD of "Requests handled within 24hrs." 3) Easy to get ADVICE or INFO "Use our simple Information form." 4) "Present or mention this card for a free magic trick." 5) "Receive your first show at 25% off by requesting a promo kit." 6) "Log onto kyleandkellymagic.com for current discount coupons!" 7) "Free upgrade to our deluxe package by mentioning the number on this card." 8) The back of the card can be a useful calendar. 9) Survey, redeemable for a free gift - could direct them to a web page survey, where they fill it out and get a free gift or discount. 10) Punch card for frequent clients - acts as a referral rewards system. 11) A fun optical illusion, magic trick, or question where they can be directed to your website for more like it or for the answers. 12) A calendar of your upcoming public performances. 13) The card could be a magnet to be used and seen on the fridge by the prospect. 14) Could have a listing of most common measurement conversion chart - gives them a reason to hold onto it for their use. 15) A list of your top 5 tips for a successful event. Keep in mind that there is nothing wrong with having your card be just a "calling card". If you have other marketing materials that have a call to action that you use, then a calling card may not be a bad way to go as it is a continuation of your brand identity. However, you could have your business card doing double duty by not only listing your contact information, but by having an effective call to action as well. No matter which direction you go in, always remember that your business card is a direct representation of what you do, what you are about, and the services you provide. Do not settle for second best or for a card that looks "cheap". A professional and high-quality card will say a lot about your services long before they even begin to read it. Make your card work for you. It is hard this day and age to get folks to understand that the first impression you often ever make on a prospect is in the materials you send out to them. If this is the case, why wouldn't you want these materials to be designed in the best way possible? Too many folks have PCs and desktop publishing software. It is too easy to create artwork and get them done up that everyone thinks they can do it. What they forget to realize is that graphic design and communications through graphical means is a learned skill, and one that takes a long time to understand and to do well. Kyle
Kyle Peron
http://www.kylekellymagic.com Entertainers Product Site http://kpmagicproducts.com Join Our Facebook Fan Page at http://facebook.com/perondesign |
Leland Inner circle St Louis 1180 Posts |
I do a lot of kids shows so I have a card with a picture of my bunny, phone number and my web site address. All the kids want to keep it and want the bunny at their b-day party. If I hand one out then all the kids want one. I like that!
Life of Magic!
|
Jamie D Inner circle Ontario, Canada 2292 Posts |
I personally feel that this is something you don't want to cheap out on. Mine are gloss finish and thick card stock. I have had people comment on how nice they are and say there not like those cheap throw away ones salesmen use. I believe simple is best, what you do (for me Mentalist) Contact info and web page. If it's cluttered, it looks like a cheap web page with tons of free advertising on it. It you perform different types of magic, then as someone already pointed out, make different cards for different performances.
Darren
Twitter @darjames
|
Donald Dunphy Inner circle Victoria, BC, Canada 7563 Posts |
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
|
Howie Diddot Inner circle San Francisco & Los Angeles California 3288 Posts |
Quote:
On 2012-01-08 16:18, Scott Burton wrote: Scott, Al posted he had his picture on the card; that did it LOL |
JeffWampler Regular user Bristol, TN 191 Posts |
I've read so much marketing crap (I mean that in the nicest sense ever...I really do) in the past 15 years, so I don't know where this came from...
But my card (and I have one for each type of show I do), has on the front: a picture of me, a benefit oriented headline, my name, phone number, email address, and call to action...on the back is testimonials from past clients. Lemme say, it's working. oh yeah, the front is glossy finish...don't get too cheap, and extra $10 or $15 (maybe less depending where you go) per 1000 will get the gloss and it's worth it... |
The Magic Cafe Forum Index » » Tricky business » » BUSINESS CARDS- what information to put on it? (0 Likes) |
[ Top of Page ] |
All content & postings Copyright © 2001-2024 Steve Brooks. All Rights Reserved. This page was created in 0.04 seconds requiring 5 database queries. |
The views and comments expressed on The Magic Café are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic. > Privacy Statement < |