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Nash Inner circle Hong Kong ~ USA 1101 Posts |
Saw this interesting article from Linkedin. very interesting read:
http://www.inc.com/young-entrepreneur-co......ted.html I've committed sin #3 ; but am working to eliminate that
I teach leaders the magic of curiosity and empathetic communication. keynote Speaker | Seattle magician
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magiclimber Veteran user Boulder, Colorado 315 Posts |
Good stuff
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magicmaninsd Regular user San Diego, CA 199 Posts |
That is an awesome article!
Here's one thing I've been thinking about, perhaps I should start a new thread. But, for big shows where that extra something is worth it and "thinking out of the box" is rather expected, when in the initial stages of talking with a potential big ticket client you send them a personal video that you shot, uploaded to YouTube, made private so no one could see it? I've been pondering the idea for some time and think I might try it if anything for kicks. Josh |
DanielGreenWolf Veteran user Waterbury, CT 363 Posts |
This article quoted one of my favorite "marketing" books in it. Simon Sinek's "Start With Why" is an amazing read. Great article in general.
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Andrew Morse Regular user Corvallis, OR 157 Posts |
Number 10 is dead on. If a person or business is just advertising on social media, I am going to drop them. I took a class all about social media, and we learned to treat it as a rule of thirds: a third of the time you talk about your business, a third about your personal life, and a third about other people, businesses, or places. This keeps people interested without being sold to the whole time.
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Nash Inner circle Hong Kong ~ USA 1101 Posts |
The e-mail newsletter thing is interesting. I know a few magicians from the Café swear by it as they do it strategically.
I used to do an online series and send it out every month. My list consists of clients, networking contacts, cold-calling contacts, leads that didn't book me. But nowadays I only send out a newsletter once every 3 or 4 months; and I'm going to drop the cold-calling contacts and leads that didn't book from my list. Seems like it's getting harder to 'keep in touch' with people as the world becomes more conneted.
I teach leaders the magic of curiosity and empathetic communication. keynote Speaker | Seattle magician
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Smarty Pants World Loyal user 231 Posts |
I would disagree with the targeted snail mail - I do four mailings a year to targeted markets, and we generally book about 10% of our mailings - a lot better than the 2-3% industry average, and many of our current clients book us directly from our mailings.
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Vick Inner circle It's taken me 10+ years to make 1120 Posts |
There is some good/interesting information there but
... there is more than one way to skin a cat ;-) and more than one path to success
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socalmagic Loyal user Los Angeles 267 Posts |
I hope everyone follows this advice... it will increase my already successful cold calling and mass mailing campaigns.
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jackturk Elite user 463 Posts |
Sorry, I think they're full of it on several areas.
If direct response mail (snail mail) is outdated, why do corporations like Google, Readers Digest, and MANY others still use it? They test the hell out of this stuff and know their numbers. Dan Kennedy is running a HUGE event this May on the power of Direct Mail and in his sales letter for this he makes an extremely compelling case why direct mail remains HUGELY powerful. Two keys: The List you chose to target AND the Copy you use to communicate. If you screw up on either yeah, snail mail can suck. Also "scripted sales presentation" - ? Every presentation you make should be planned, structured, and scripted... that should include questions to probe for more information, FAQ responses based on pre-analysis of the customer, and language that paints the picture of success that speaks directly to the heart of the prospect. And "prioritizing sales over success" - as Ziglar put it, the world is full of salemen who are professional visitors. If you believe in your service you absolutely need to SELL the hell out of it... you are doing no one any favors by letting them wander off to some doofus who can't provide a quality experience for them. Success in the eyes of the prospect means reaching the solution they deserve and desire. Just a few points on that topic...
"59 Ways To Recession Proof Your Entertainment Business -- FREE!"
http://www.GetLeadsLikeCrazy.com "How To Make $25,000 a Year Doing Birthday Parties Part-Time" http://www.magicmarketingcenter.com/birthdayPT |
Decomposed Eternal Order High Desert 12059 Posts |
Good stuff, thanks.
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Blair Marshall Inner circle Montreal, Canada 3660 Posts |
The thing to note in the articles comment about snail mail is what it is referring to...."random mass mailings". I have to agree these don't bring the results that a tightly targeted mailing will bring.
Blair
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Nash Inner circle Hong Kong ~ USA 1101 Posts |
Unsolicited mass mailing has always been a waste of time and money. Target - target - target is the key.
So as for e-mail newsletter; I'm still debating that. Currently I do an e-mail newsletter every 2 or 3 months to keep my name in previous client's mind. I do it sorta strategically to book summer picnics, halloween parties, and x/mas parties. I got 2 repeat bookings inquiry from the recent newsletter blast; but I also got more unsubscribes. SOOOooo , in other words; was the repeat booking worth the people who unsubscribed me, because I feel like if someone unsubscribe, you lose value in that client who MIGHT have book you again in the future if you wouldn't have bugged them.
I teach leaders the magic of curiosity and empathetic communication. keynote Speaker | Seattle magician
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