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The Magic Cafe Forum Index » » Books, Pamphlets & Lecture Notes » » New business book: Reviewers Wanted (0 Likes) Printer Friendly Version

Sean Mitchell
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Hi folks,

I'm very excited to announce that I recently published a new book on magic, and it has just recently become available on Amazon and Barnes and Noble (huzzah!).

In order to get the ball rolling on reviews, I wanted to offer a few free review copies to members of the Café. The idea is that they get a free book, and the book (hopefully) gets a handful of nice reviews on Amazon.com and B&N.com.

I had a chat with one of the staff members (Tom Cutts), and he was nice enough to give me the go-ahead to make a quick post about it here.

The book is called “How to Become a Professional Magician”, and is specifically designed for people who are looking to make the transition from amateur to professional.

You can read a more detailed description on the book's Amazon page here: http://www.amazon.com/How-Become-Profess......_title_0

...or the Barnes and Noble page here: http://www.barnesandnoble.com/w/how-to-b......12297326

If the book seems like it is of interest to you, I'd be happy to give you a review copy.

A few limitations:
- I'm only offering free copies to the first 5 people who can leave a review on Amazon.com, and the first 3 people who can leave a review on BarnesAndNoble.com
- I'm offering the ebook format only, because having my fulfillment company send out physical copies costs money. I can offer copies in either pdf, Nook, or Kindle format, whatever the reviewer's preference is.
- In order to review the book, you have to have an account on Amazon.com (that you've actually used to purchased something in the past), otherwise Amazon won't let you post a review. The same goes for people on Barnes and Noble (I believe that you basically need to own a Nook in order to be able to post a review).

Right now, my main priority is getting reviews on Amazon and B&N, not the Magic Café itself. I'd love to get reviews on the Café eventually, but right now I'd like to focus on B&N.com and Amazon.com, and limit review copies to people who can leave a reviews there.

If you meet the above criteria, and are interested in getting a free book:
- Send an email to BecomeAProfessionalMagician@gmail.com (the email address I've set up for the book).
- I'll reply and send you an ebook copy of the book.
- You agree (on the honor system) that after you've had a chance to go through a bit of the book, you'll post a short, honest review on the book's page on B&N or Amazon.

So ... if you're interested in a free copy of the book, drop me an email, and if you're one of the first people to respond, I'll get you a copy ASAP.

Thanks guys!

Sean Mitchell
Sean Mitchell
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Thanks for all the emails and pm's everyone.

Just woke up and checked my email, and it looks like the Amazon review copies have all been claimed already. I'll be going through the responses and sending the first 5 (qualified) people their books.

The good news (for anyone who still wants a copy) is that the Nook review copies are still available. It would seem that this is more of a Kindle crowd Smile So if you own a Nook and are interested in a review copy, feel free to drop me a line.

Additionally, if anyone has any questions about the book, don't hesitate to ask.

Thanks for the great response so far, everyone.

Sean
Sean Mitchell
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Quick update:

Our first Nook review copy has been claimed. For any other Nook owners that are interested in the book, there are 2 free review copies left.

Thanks everyone.

Sean
Sean Mitchell
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Our second Nook review copy has been claimed. For anyone interested, there's only one left.

Sean
dannsirs
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Just added it to my Nook. Thanks.
Great Read
Keep on Entertaining

Mark James
dannsirs@yahoo.com
http://www.UltimateDanceZone.com
Sean Mitchell
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Awesome, glad you're liking it so far. Let me know if you have any questions.

Sean
Paul Budd
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It's a shame he's only made
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So, tell us a bit about yourself, Sean.
His face isn't really this long in-person!
___________________________________________
Once Upon A Magician blog
Sean Mitchell
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I'd be happy to share a few broad strokes about my background, just if anyone is curious, but ideally, I'd also like to maintain a certain degree of personal anonymity within the magic community (Sean Mitchell is a pen name that I'm using purely for the book).

This is simply because I'd like to have the luxury of going to lectures, conventions, public shows, and so on, without being known as "that guy who wrote that business book." My main interest in magic is performing, rather than releasing books or effects, doing lectures, etc. When I meet magicians in person, I'd prefer that they view me as a performer, not as a "business guru" or anything like that.

My main goal with the book is just to offer some (hopefully useful) advice to aspiring professionals, and (also hopefully) earn a little extra money on the side.

So for now, I'm planning on maintaining my anonymity to some degree (and I hope that doesn't affect anyone's enjoyment of the book).

However, I'd be happy to mention a few broad strokes about myself as a performer.

I'm based out of a medium-sized city in the Midwest (that's the American Midwest, for any of our foreign friends who may be reading this). I primarily perform at corporate events and private parties, although like most working pros, I round out my calendar with a hodge-podge of miscellaneous events (fund raisers, high schools, colleges, art galleries, bar/bat mitzvahs, etc). I specialize in performing for adults, although I have performed for audiences as young as 7th grade in the past.

I do both strolling magic and a stage show, and tend to gravitate towards classic effects that utilize relatively simple props. For example, I regularly perform both the Razor Blade Illusion and the Torn and Restored Newspaper in my stage show. I prefer to maintain a fair amount of variety in my material, and not focus too heavily on individual props like cards and coins. I'm particularly fond of mentalism, although by no means a specialist.

That's about all I can think of off the top of my head. If anyone has any additional questions, feel free to ask, and I'll answer if I can.

Sean
Sean Mitchell
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One brief book-related comment that I forgot to mention:

Recently I've corresponded with a few magicians living outside the U.S. who had questions about the book. For any of our friends overseas who are interested in the print edition of the book (i.e. physical, non-ebook version), I wanted to mention that the book is also being carried by the various foreign outlets of Amazon.com in both the UK (Amazon.co.uk) and the Eurozone (Amazon.de for Germany, Amazon.it for Italy, etc).

For anyone overseas who wanted a print edition, this should allow you to get a physical copy of the book without needing to pay a bunch of extra money for overseas shipping from the U.S.

I'm a big fan of print books myself, and much prefer them over ebooks, so for anyone who shares this preference, I'd like to make it as easy as possible for people to get their hands on the print edition. I apologize for the fact that it's twice the price of the digital edition, but since the book is 440 pages long, it costs a lot to print (I earn the same royalty no matter which version is purchased, even though the ebook is half the price).

Hopefully this will be helpful to our friends overseas.

Sean
ash2arani
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I got this as a review copy and by I do not know Sean before this. Anyways, here are my thoughts:

----
Sean is clearly a worker. This book tries to turn as many stones as possible when it comes to making the leap to from being an amateur magician to a professional magician. This book is not just a manual that one applies and is guaranteed results. It clearly took Sean years of experimentation to get these and this book will help avoid many mistakes that one is prone to making when starting out blind.

I find this book thought-provoking. From discussions about goals to props, and from sales to marketing. Sean even challenges the reader with rather unorthodox propositions. It starts with the properly-titled "Slightly Controversial Introduction" and continues throughout.

I have read books on the business of magic and I have heard advice from many top performers around the world. It was great to find a single resource that addresses many of the topics. It addresses you as the person. It addresses you as the performer. It talks about the essentials of performing professionally from a magic perspective. He even breaks it down to the different venues (close-up, parlor, and stage). I am not speaking about routines and effects but rather in structuring them and he offers different options that can fit various performing styles.

So essentially, Sean tries to walk you down the garden path of getting a professional image that is ready to go out there and perform. BUt he does not stop there. He gives advice on where to find gigs. We have heard it many times and we still find it hard at times. Seeing it all in one place is great.

But the more important part in my opinion is the business aspect. Not many performers view magic as a business, but I agree that today, it should be viewed as one. Nurture it and it grows; let go of it and it will die. Sean clearly sees it that way and he spends a lot of time talking about building the professional career as a business. He talks about leads, testimonials, website, business cards, and clothing (yes even clothing!).

He even talks about the 'taboo topic': what to charge. I think this is one very bold move from a professional to discuss this topic. I have been to many seminars, lectures, and I myself have enlisted in programs but this topic is usually talked about briefly, if ever, and never mentioned again. Sean is not going to tell you how much to charge, that is ridiculous. He will however tell you what you should consider for your price and I personally found some points that are very important and I personally never heard them discussed before.

Another interesting chapter that Sean surprised me with as I was going through the book is Negotiation. Yes, he spends times on the art of negotiation, an area that is seldom discussed in magic.

There is so much more in this book. My major criticism to this book is that it packs a LOT of information that it will be very hard to digest all and apply. THe good thing is that if you go through it part by part and get it done, you will reach somewhere.

Another kudos to the fact that he actually includes a contract template.

I have enrolled in several "the business of magic" programs and while they are great, a book like this one is great reference material.

I highly recommend it and I know I will be digging through it time and time again.
---

Great work Sean and I hope people make good use of your experience.

All the best!
Sean Mitchell
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Thanks for the kind words Ali, I really appreciate it.

Glad you liked the book, and I hope you continue to get a lot out of it.

Sean
Brian Arkell
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I have been a magician for some private parties and corporate events, have sold magic and managed a few magic shops, I have performed on many theater stages from Branson to Las Vegas, I have worked for many top magicians and illusionists and mentored with them as well. I took some classes in Entrepreneurship, Small Business Management, technical theatre and acting, and a few basic dance classes for ballet and jazz, I was the main magician at Casa Bonita in Denver that was featured on South Park for 4 years and after that touring doing school shows for 9 months..always looking for the next gig, have performed in theme parks and wanted to be as successful as David Copperfield! I searched for Sean`s book on Google before it was even out on the market, I went to Denny and Lee`s Magic shop and they never even heard of it...well let me tell you that Sean is the Best kept secret in Magic! I have always been very blessed with having built-in venues to perform in until recently after being a starving artist by doing street magic in Las Vegas and no steady stream of income. My mentor, Jeff McBride said that I need to read and study this book and now its just applying it but Sean simply makes this easier than ever as it`s all layed out there for you...What more can you ask for? Now I hope I can become the most successful Magician and Illusionist in history! Thanks Sean for helping to create the FUTURE BUSINESS LEADERS IN MAGIC!! http://www.arkellmagic.com
motown
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I'm curious as to why you choose to use such old fashion imagery on the cover to represent magician's of today? It seems more appropriate for a book about history.
"If you ever write anything about me after I'm gone, I will come back and haunt you."
– Karl Germain
Sir Richard
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I just got this book off of Amazon and started reading it. A look at the contents page shows me that I've been on the right track. I learned about goal setting from the late Zig Ziglar when I sold insurance. I had to wear a certain costume, hand out business cards, give a presentation with close,(ask for the money)and generate leads via cold calling on the phone. I did pretty good considering that most people I spoke to me didn't care to discuss their insurance needs with a total stranger. Happy to say, that's not the case now! People receive what I have to offer very well! When I decided to become a professional magician I had some help. My coach and mentor was NOT a world class renowned magician, but a very good one who did not do it professionally. His real job was being a professor at our local University, he has a Ph'd in business administration. He knows Mac King, and Max Maven personally. He's been a great help by also involving me in a magic club. I'm now a member of both I.B.M. and S.A.M.! When I decided to do this I sent a very long e-mail to Zig-Ziglar about a year before his death; yes I kept copies of that as well as his response. He encouraged me to go for it! I then set 4 general goals. Here they are:

1.) Learn several routines for both close-up and stage, as well as establishing a professional image for my new career choice.

2.) Get "field experience" by performing free shows, both for the community and for the club.

3.) Start performing for $$$ part time.

4.) Become a full-time, well paid professional magician.

I've hit goal #3 sometime back. I just need to reach #4, however I've come to realize that that's going to be a toughie. I'm going to have to list some steps towards reaching that goal. I'm confident that with the help I've been currently receiving and this book I'll get there. If I see that it's as good as it's advertised then not only will I give a positive Amazon review, but I'll also give a book review of it to my club. I know that it is not a magic wand that instantly transforms any magician into a full-time paid performer. However, in the university of life that we all face, This "text book" will help me "graduate!"

Sir Richard. Smile
"In the land of Murphy there is but ONE law!"
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