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The Magic Cafe Forum Index » » Tricky business » » E-mail Campaign (0 Likes) Printer Friendly Version

Cliffg37
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Inner circle
Long Beach, CA
2479 Posts

Profile of Cliffg37
Anyone have any experince with this that can help me out?

Remember I do School Fund Raising shows.
I want to send an e-mail blast to the Principals of various schools more or less in my area.

I am wondering what to put in the subject line that will have them opened rather than deleted as spam.

Things like...

Make Money
Fund Raising
Magic Show

I think will probably be deleted un-read. I know some will be deleted un-read anyway, but given that the e-mail blast is free (less time and effort) I would like to give it a try.

Thanks for the help everyone.
Magic is like Science,
Both are fun if you do it right!
Al Angello
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Eternal Order
Collegeville, Pa. USA
11047 Posts

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James Munton's business course answers all of your questions plus.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com
http://home.comcast.net/~juggleral/
"Footprints on your ceiling are almost gone"
SteveB
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Regular user
St Louis, MO
117 Posts

Profile of SteveB
I always put the name of the group or organization. Think about it, suppose you put "Make Money" or "Fundraising" if at the moment they have no interest in that they will simply delete it. If you put "Long Beach Middle School" it will get opened because it is vauge, but it has to do with their job so they have to see what it is.
What comes next in your email is very imprtant. I prefer the "Could you help me?" approach. Ask for help finding the right person to contact (even if it is them) and briefly describe what you do. People are usually willing to help people and since you aren't trying to close them right then and there it seems less of a threat.
It works pretty well for me.
Regards,
Steve

www.stevebarcellona.com
Lavey
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Regular user
Luxembourg
143 Posts

Profile of Lavey
I would not use "Make money" because that sounds like SPAM and I got already a lot of SPAM with this subject line
Christian Lavey
Magician from Luxembourg https://lavey.lu
Magicien de Luxembourg https://lavey.lu
Zauberer aus Luxemburg https://lavey.lu
Mindpro
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Inner circle
9675 Posts

Profile of Mindpro
The entire concept of Email Campaigns is a "science" in and of itself. Much to be learned here. After many years I now only use e-mail, with the exception of a couple of trade directories and association events.

E-mailing requires a great deal of testing. Most people make the mistake of trying sell to the recipient from the email, rather than getting them to take a more basic or general/easy action.

The key to getting it read is the title line, which is really in essence your headline or first impression. You will have to test both Subject lines, and then of course the content/action.

My personal advice is not to be too "salesy", "geeky", or "pitchy". By all means stay away from the words "magic" or "Magic Show". Most schools get bombarded by these on a nearly daily basis. It has become the turn-off of many in the education administration system. One of the perceptions often related to it is a kids show. I know one performer that I featured in my newsletter a few months ago that dropped the word magic from his materials and raised his pricing at the same time, and improved his response rate nearly 150%.

The best advice I can offer is take the time to find the proper and exact contact. This alone can allow you a greater read-and-response-ratio.
magicofCurtis
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Inner circle
Los Angeles
2545 Posts

Profile of magicofCurtis
Quote:
On 2012-11-12 13:12, SteveB wrote:
I always put the name of the group or organization. Think about it, suppose you put "Make Money" or "Fundraising" if at the moment they have no interest in that they will simply delete it. If you put "Long Beach Middle School" it will get opened because it is vauge, but it has to do with their job so they have to see what it is.
What comes next in your email is very imprtant. I prefer the "Could you help me?" approach. Ask for help finding the right person to contact (even if it is them) and briefly describe what you do. People are usually willing to help people and since you aren't trying to close them right then and there it seems less of a threat.
It works pretty well for me.

best approach!
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