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The Magic Cafe Forum Index » » Tricky business » » What has been your best advertising? (1 Likes) Printer Friendly Version

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Kameron Messmer
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Billings, MT
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I just tried a year of phone book. And got 0. I thought I could get at least one, but I was wrong. Gig salad does well, but gig masters has not done anything. Facebook was 0, as well as Google. Google as paid ads that is. What have you tried that has worked?
RobertSmith
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You're in a small town in Montana.

What is your target market? Are you hoping those things you listed would get you work in Montana?

Or are you trying to go nationally?
Kameron Messmer
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Billings, MT
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I mostly work in MT, I have got a few shows out of state, Ohio, Colorado, Wyoming. I got 2 of those from gig salad, and have recieved countless other offers from out of state and the country, but it was usually out of their budget. I will work where they pay me mostly. I hope to keep doing the few gigs a week locally and as many national gigs as I can. So, both!
Phil Blackmore
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Google seems to be working best for me. Both paid for google ad words and SEO. Google places is worthwhile.

I tried paid ads in a parenting magazine, I got some enquiries and the odd gig, but it barely paid for itself.
Al Angello
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Eternal Order
Collegeville, Pa. USA
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One third of my jobs comes from agencies.

One third of my jobs comes from Google, mailings, and Facebook.

The last third comes from word of mouth, business cards, and other performers.

There are no big secrets there Kameron
Al Angello The Comic Juggler/Magician
http://www.juggleral.com
http://home.comcast.net/~juggleral/
"Footprints on your ceiling are almost gone"
Kameron Messmer
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Billings, MT
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I wasnt looking for big secrets, I was just wondering where your best advertising money is spent. I get about half from online searches and the ither half from word of mouth and other performers.
monstercreations
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England
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Hi,
Time OR money spent on a good website with good SEO. If you put the work in
and are prepared to listen to advice then your website will get you work.
You don't need to pay SEO companies but you do need to put the hours in.
Ade
Carducci
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Denver
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I haven't opened a phone book in probably 15 years.
Here are some number from my records

My ROI with Gigmasters.com (2006-present) is currently 3700%
My 2009-2011 ROI for direct marketing is 1400%
My ROI with Gig Salad for 2012 is 1150%
My 2011 ROI with Google Adwords is 340% (I didn't do Google Adwords in 2012)
My 2009 ROI for Wedding Trade Shows was 84% (haven't done this since)
My 2009 ROI for an ad in a wedding magazine was -100% (haven't done this since)

ROI for my website is extremely difficult to calculate since I did my design and SEO myself but if I add up the cost of hosting, business cards, time @$50/hr to design and figure 30% of gigs came from other sources (rough guess since I don't care to go through a decade of traffic logs) my rough ROI for SEO/Website and general word of mouth is 3000%

Although Gigmasters has given me the highest ROI, I made the most sales using direct marketing and the most net profit from my website alone. All of these marketing endeavors get me leads, not bookings; then it's up to me to close them. Also your market may vary considerably. Gigmasters and Gig Salad do very well in searches here in Houston, that may not be the case in Montana (do some searches and see who does) I also book very few out of state gigs with gigmasters these days (but I did when I was in Colorado.)

It really depends on who your target market is, and how *they* look for entertainment (-OR- how willing you are to "pound the pavement" and contact them first) I posted some details on how I build my database with cold calling here (http://www.themagiccafe.com/forums/viewt......forum=44) I've also done some elaborate mailings in the past that have worked well (after I had already built up a highly targeted database of entertainment bookers)

Hope this helps.

I hope this helps.
Sam Sandler
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I don't really advertise as 90-94% of my biz is word of mouth.

gigmasters over the course of one year got me tons of looky loos and only one booking- lets just say I got paid but it was not fun. never went back to gigmasters
never used any of the other places like gigsalad etc.

as my biz shifted two years ago to focus more on my school shows I do mail postcards and letters to the schools but this is the first year doing that. I booked 7 shows just from 2 schools I did last year. schools talk to each other and if you have the right show they will pass our name along.

my first mailing went out last week so not sure what the response is yet.

I am pursuing some other ideas.

that being said I used to advertise in the parent magazines years ago and netted almost 2-3 shows a month just from that.
but families were my target market. still is but with more focus on my new school assembly show.

hope that helps

oh and diversify is a good idea if you don't have a real target market. get you name out there any way you can. but the best advice I can give is find your target and aim directly for it!!

sam
sam sandler- America's only full-time DEAF Illusionist
http://www.samsandler.com
http://www.deafinitelymagic.com
Al Angello
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Eternal Order
Collegeville, Pa. USA
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Kameron
My best weapon for landing jobs is me on the phone.
Al Angello The Comic Juggler/Magician
http://www.juggleral.com
http://home.comcast.net/~juggleral/
"Footprints on your ceiling are almost gone"
Kevinr
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Kameron,

You need to fix up your website.

You CAN NOT market ALL kinds of magic like you do off one single site and expect the best return.

Example: http://www.Billingskidsmagician.com

Colorful and FRIENDLY pictures.

Looks at some of the big kids entertainers websites. You site and photo expression are just to scary for the average mom or dad. check out other sites maybe like this guy: http://www.goofballmagic.com/ or http://www.kevloon.com This guy also screams out: "I am friendly and like kids parties" http://www.joemystic.com/

Again this is just one example. For adults and close up I would have other sites as well more focused to that type of magic

Your site doesn't flow well and appears very busy. Clean up the text and let the site flow evenly. Even the type settings on your pictures.

Your website (I am a dad with two kids) says your a young guy (which there is not problem with that) and you do mostly close up magic tricks. I am sure I am way way wrong but its what it appears to be that is important.

Regarding your lack of business from Google. Your site doesn't have good page rank, your site keywords are not done correctly and pages names are not friendly at all to Google.

Posted: Nov 17, 2012 11:07am
For corporate and trades shows you need a totally separate site, name and everything. Again look at the pros and compare.

Also Montana is to small of a market for this you must broaden your area and market that way.
magicofCurtis
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Los Angeles
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Kevinr, I agree for the most part.
Unless you market your service as a personality and sell who you are then it could be open to broader clientel. Even then you still have to have your specilities!
TheDean
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RESULTS.
Relationships.
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
Sam Sandler
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I would agree to an extent about having all your shows available on one site. I think you can promote multiple types of shows that are similar. for instance I promote corporate and my school shows on the same site as well as my church shows although that takes you to a seperate site.

I am in the works of creating a brand new site just for my school shows which is where I spend most of my time pushing these days.

and agree our business is about building relationships with clients. some of my shows each year I have been doing for over 7 years in a row now.

its a process and I know as you work on it you will find the right blend for your site.

sam
sam sandler- America's only full-time DEAF Illusionist
http://www.samsandler.com
http://www.deafinitelymagic.com
Al Angello
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Eternal Order
Collegeville, Pa. USA
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Sam
My birthday parties have really picked up in 2012, but my school show mailing this year was a disaster. Have you been busy in schools this year as much as other years?
Al Angello The Comic Juggler/Magician
http://www.juggleral.com
http://home.comcast.net/~juggleral/
"Footprints on your ceiling are almost gone"
Sam Sandler
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Al- yes I am doing more school shows then birthday parties.
begining of last year I shifted back to schools and have been happy with the result so far. I have not done near enough advertising but so far the schools I have booked are all word of mouth.

I am shifting out of the birthday party shows although for the right price and if time allows I will of course do them as I do love those shows.

but my new school show is where I am focusing as of now.
sam sandler- America's only full-time DEAF Illusionist
http://www.samsandler.com
http://www.deafinitelymagic.com
Kevinr
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Quote:
On 2012-11-18 11:31, Sam Sandler wrote:
Al- yes I am doing more school shows then birthday parties.
begining of last year I shifted back to schools and have been happy with the result so far. I have not done near enough advertising but so far the schools I have booked are all word of mouth.

I am shifting out of the birthday party shows although for the right price and if time allows I will of course do them as I do love those shows.

but my new school show is where I am focusing as of now.


Good for you Sam. There are lots of birthday parties but you reach a point that you have hit a ceiling of $225-$375 per party (5-8 shows a week) and can only make so much from them. Schools typically pay far greater for a similar amount of time.


Congrats!
Sam Sandler
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Kevinr- I got out of the school show biz about 9 years ago - not altogether just did not focus on it. went in a few other directions with my shows such as my church show and more corporate stuff. birthday were my fillers.

I was doing 75-100 schools a year at the time but was also the wal mart magician so I was doing close to 400 shows a year for 3 years in a row. it just got to be too much.

I am back to wanting more shows but more money. I charge a lot for my birthday parties already so I don't mind doing them.

but the new school show that I created is where I am headed!

thanks!

sam
sam sandler- America's only full-time DEAF Illusionist
http://www.samsandler.com
http://www.deafinitelymagic.com
JeffWampler
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Bristol, TN
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Back in the day, direct mail kicked butt for me. I'm getting back into the game part time after 7 years professionally and pretty much out of it for 6 years. Adwords is doing well. Pausing my ad is like turning off the faucet running with phone calls. When Dean talks, I listen. He's preached relationships as long as I've been acquainted with him (Hi Dean!!!). It's taken a long time for me to mature and "get this" but he's right on. The tough part is the beginning when you're starting cold (phone calls, mailing, what have you) and building these relationships. People do business with people they know and can trust. People refer people they know and trust. I think a key is building these relationships and not letting a booking become a one time thing. Stay in contact with your clients periodically. Repeat and referral business increases your total customer value (jay abraham). I could go on...to answer your questions, direct mail, adwords, and contacting past clients...oh, don't forget to ask for referrals from your clients and reward them when they come through. Good luck!!!
TheDean
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Reno, Nevada
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Hey brother Jeff! Great to see you in the fray buddy!

..and Jeff is Dead ON the Money AGAIN!

Yep… for me and most of the real-deal full timers I know “Re-Elationship” is THE key! - - The BEST news is where as even as recent as a few short years ago there was sort-of an interesting struggle between the dichotomy between “High Tech & High Touch”… NO LONGER!

The ONLY point to effective marketing is to advance the value-added RELATIONSHIPS with the right audience of buyers that we can SERVE!

This is NOT new or ‘news’ from me… it’s all I’ve ever talked about.

NOW, with the expediential growth and improvements in technology and the overly wide acceptance of ‘SOCIAL Media’, things have greatly changed and astoundingly improved our ability to USE the ‘High Tech’ to reach-out and touch someone like never before in very direct and personal ways!

Heck, just audio and video alone changed the playbook forever and for GOOD! - - Now add ‘Social Media’ and “POW!”; there is barely a distinguishable line in the sand any longer if we use it properly. (Forget the Mobile Market... Uggg! POWERFUL!)

I use very personal, individual video (sometimes audio)almost as much and more than traditional typing when reaching out both ‘initially’ as well as in response with my emails theses days… people want to ‘EXPERIENCE’ people relationships! The more ‘high-tech’, the more we NEED to connect on a real and genuine human level. – AND it’s easier than ever as well as more 'real and authentic' cuz they/we get a real piece of YOU! – Even still, sooooo few are really doing it and I’m not sure why. - - It sure ain’t a 'too-tough' technology thing, cuz it’s stone cold simple! (really… if “I” can do it, ANYONE can!)

Just imagine getting a "real-live video" from someone wanting to do business and serve you with their idea, solution, product, process that actually speaks to YOU, by name!?

Super simple and IT ROCKS! I mean, WHO wouldn’t at-least WATCH that short, value added, personal video that at-least tries to solve and serve your pressing problems?

Oh SURE there are ‘best practices’ that I have discovered along the way through trial and error, BUT the response rate went through the roof the "Very FIRST" one I did, so there is no ‘course’ anyone NEEDS to buy or ‘product’ you HAVE to invest in… just find more, better and powerful ways to "SERVE real people with real relationships and solutions" USING the current, relevant technology to truly CONNECT from the heart with people you choose to help with your process and solutions!

Then Create a Killer “RESULT” and you’ll have more work that you can handle! – EZ... the "Solutions Provider Paradigm" that I have been preaching/soap-boxing for nearly a half a century rears its ugly head again! - Whoo Hoo!

RELATIONSHIPS and RESULTS... The Best Marketing I know!

Thanks brother! Hope you are well buddy!

Hope That Serves…

I am, as always, at Your Service and in HIS Service,
~ Dean
<><
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success!
"Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…"

(*Marketing Doctor) Smile
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