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shakes
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Hello everyone,

I was wondering if anyone had any advise in getting sponsorship for ones shows. I have a show that I am starting to tour with again and in the process of writing another. I am becoming more serious as a magician and hopefully will try to make the jump to full time pro in the future. Any advise or help would be greatly appreciated. Thanks in advance.
Devious
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Most corporate entities prefer to deal with proven commodities,
so you have an uphill battle. I would suggest putting yourself
in touch with Dean Hankey from Reno,NV., for some practical advice.

Best of luck!
Devious Deceptions
"Gadol Elohai!"
L'Chaim!
Bill Hegbli
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Read this:

http://www.stevensmagic.com/1995/stan-kr......-part-1/

Then buy this CD and read it, this use to be in book form and sold for hundreds of dollars. This is a step by step approach.

http://www.stevensmagic.com/shop/illusio......-cd-rom/

Good Luck!
Al Angello
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If this were the Italian renaissance I would recommend asking Lorenzo de Medici
Al Angello The Comic Juggler/Magician
http://www.juggleral.com
http://home.comcast.net/~juggleral/
"Footprints on your ceiling are almost gone"
Bill Hegbli
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"Cliff Hangers" work very well in this venue for trade shows.
Dannydoyle
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Think of it from the viewpoint of the company you wish to sponsor you and your endevour.
What is in it for them?
When will they see some sort of tangible return on the money they will invest?
How will you help further the goals of their particular brand?
Do you have anything you bring to the table in terms of recognition or any fan base?

These are just a few of the very serious questions that will be asked if you want to have serious money behind you.

Two different things. Local sponsor for a show is much easier than finding one for a tour.

If you are looking only for local sponsorship of a show or two door knocking is the way to go.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Jesse Lewis
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It really does depend what you want sponsored. I do a hyp show and have been sponsored for school and fairs each case was different the fairs looked for sponsors the schools asked me to. I thought who would benifit most from an advertizement fro 12-18 year olds and the answer came to me - car dealerships. Once one buys a "brand" they generally stay with it for a long time. So car dealerships wanted to market to certain age groups and so they sponsored me for a few local shows.

The process fro getting sponsored for tours is similar but different as well.

Jesse
Learn how to build a bigger business at www.showbizsuccesssecrets.com
magicofCurtis
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Quote:
On 2013-06-07 12:35, Dannydoyle wrote:
Think of it from the viewpoint of the company you wish to sponsor you and your endevour.
What is in it for them?
When will they see some sort of tangible return on the money they will invest?
How will you help further the goals of their particular brand?
Do you have anything you bring to the table in terms of recognition or any fan base?

These are just a few of the very serious questions that will be asked if you want to have serious money behind you.

Two different things. Local sponsor for a show is much easier than finding one for a tour.

If you are looking only for local sponsorship of a show or two door knocking is the way to go.


Shakes, Danny has brought up all valid points.
The best bet is to find an event marketing company where they produce marketing events for corporations and they need to spend the budget that a major company has given them for marketing purposes at special events.
Mindpro
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Sponsorships are a unique and often misunderstood entity. As most entertainers don't like or do well with the business side of the equation, sponsorships take the business process to another level.

Most entertainers look at sponsorships as simply getting a company to pay for (in full or in part) your show, kind of an underwriting of your costs or a way to generate additional profits. As Danny said, this is your interest and needs, but not those of the sponsors, so you must think from their points of view, interests and needs too.

For tours there are two types of sponsors - local and national. Securing national sponsors requires proposals, timelines (much advance planning and timetables), understanding the hierarchy of the company and their process, budgets, etc. It is possible but very difficult. Most entertainers are not familiar with this, don't want to delve into it and usually are intimidated by it.

Local sponsors are easier to secure and while it may not require the same lengthy, detailed, written proposals, time and same red tape, it is usually easier to get to the direct decision maker, however they are used to only spending minimal amounts (as opposed to nationals sponsorship opportunities) and are often seeking in-kind sponsorships.

It really depends on your needs. Why are you seeking sponsors? Are you seeking money (cash), are you seeking services, are you seeking publicity and press coverage, etc. Sponsorships are about so much more than the typical "you give me money to help offset the cost of my show/tour".

Also there is the issue of will the performance venue allow you to have sponsors? Will your potential sponsors conflict with their sponsors or supporters. Exclusivities, conflict of interests, non-compete contracts and arrangements, etc. Many, many additional layers of things to consider and that come into play.

My advice is to (this may sound like a pain in the a** but it the best way to get familiar with sponsorships, the obstacles and the process), is to seek local or perhaps regional sponsorships or partners (learn, know and understand the differences and benefits of each) in each city your tour is performing. Like car dealerships there are about a dozen types of businesses that are the best to approach under this premise. In the old days, a touring performer or production would have what was called an Advance Man. Their job was to travel in advance to each city or town about eight-twelve weeks prior to the show/tour (or more) to secure sponsorships, ticket outlets, blanket the area with posters, ticket promotions and giveaways, coordinate press, charity tie-ins and sponsors, and start the general "buzz" of this exciting, must-see show that will be coming to town soon. These Advance Men often earned as much as 60-75% of what they sold, and did this for every town on the tour route. It was very hard work, but where the true success of a tour happens, and the true profits are made.

Revised, this process still works today, but again is often misunderstood or simply too much work for most entertainers.

Always allow yourself enough time, do not be under the delusion that "everyone loves a magic or illusion show", they don't, and that getting sponsors is any kind of easy task, it usually is not. There will be some that fall in place easily. Enjoy these. The other is a lot of phone tag, unreturned messages, unfulfilled promised, and the typical salesmen type of getting brushed off. It is a numbers game. I once had to submit over 350 proposals to secure one national sponsor. The good thing is if it is a mutually beneficial, win-win relationship between you and the sponsor, they are often willing to also sponsor you again next year, or next time you come through their area with your tour.

There are corporate sponsorships consultants and companies that do their on your behalf, but the are costly, take most of the income they generate and you must work within their guidelines. I have not had success with these so much.

If you are thinking of going full-time from your current status, this is not the way to do so (in my opinion and experience). This is something that full-time working pros often have a hard time succeeding with. There are many more, less risky and less-difficult and less-time consuming ways to being going full-time, with a more stable and lucrative payoff. Not trying to discourage you but offer some insight and facts based on my own personal experience.

I hope this helps, best of luck.
M Sini
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Mindpro,

That's one of the most informative posts I've read on the Café. Thank you for sharing all of that information.
Dannydoyle
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Lets keep this valuable information in mind when people kmock him for being too harsh and claim he never shares.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
magicofCurtis
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DannyDoyle and MindPro,

Any first hand experience you would like to share regarding this? Smile
Dannydoyle
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I believe we just did.

Do you think we just guessed at the posts?
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Dannydoyle
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Also the harsh truth is once you are ready for sponsors they tend to find you.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
magicofCurtis
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Oh Danny Doyle,
I meant on the lines of any old war stories?

One of mine is:
I convinced Coke to supply me with 1000's of paper cups with their logo on it for a routine that I use to do and I also did the same for Pepsi. They loved the routine/trick and actually hired me to do a few convention/conferences.
No real $ value in that deal, which I was able to leverage Coke and Pepsi for others monterey deals and valuable items.

Cheers
Curtis
magicofCurtis
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Quote:
On 2013-06-07 20:08, Dannydoyle wrote:
Also the harsh truth is once you are ready for sponsors they tend to find you.


To a certain point yes! Smile
Dannydoyle
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Of course it is not an absolute which is why I used the words "tend to".
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
magicofCurtis
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You take the Smile
Dannydoyle
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I have not done a lot of work with themnother than locally.

Here is something to consider. Once you start to take enough money for it to be of a benefit you are sort of giving people an opinion and a bit of control over things they may or may not be good at. Companies that spend a lot on you have ideas ththat are often not workable or worse yet directly contradict YOUR vision.

Just make sure you don't teade control for money unless you want too. I have been approached a couple times and turned it down for this reason.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
magicofCurtis
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I agree with your viewpoint Danny.
PErsonaly, I found that it is usually the best to charge a company an appearance fee IE have them hire you! Then work their product-logo into the performance.
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