Ballycast #63 is now online HERE with some stories of how a sparing use of trade slang helps writers set the scene for their book or screenplay (and I get a lot of requests for help).

Included are a short version of the Stephen King citation, a long version (and interview) with author Wendy Zazo-Phillips, and a sidebar about current advertising methods in a brief interview with the owner of another family entertainment business.

Sorry this description is a little dry ... I can't think of any jokes. Wait a minute ... why did the chicken cross the road? No, wait, don't click that link just yet! No! AAAAAAGH!