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barts185 Inner circle Can you believe I've been wrong on 1355 Posts |
This started in the David Regal Clarity box thread. http://www.themagiccafe.com/forums/viewt......tart=150
Even though it was brought up by the creator of the effect, apparently others felt that it distracted from the conversation while comments of Amen and amen were acceptable. Here's the last comment I had made with some prior quotes: Quote:
On 2013-08-25 03:19, barts185 wrote: If anyone is interested, I'd like to continue the conversation. |
Jonathan Townsend Eternal Order Ossining, NY 27297 Posts |
It's a small market with some interesting S/D curves between pre-market, introduction, seasonal, used item resale and knockoffs - before it can get to collector's status.
Then we get to wholesale, wholsale100, wholesale1000, and net30, net60, net90 pricing ... and returns policies. so what's the target market again?
...to all the coins I've dropped here
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Bill Hegbli Eternal Order Fort Wayne, Indiana 22797 Posts |
As the owner of Supreme Magic in England, which is now defunct for many years once wrote me a letter. The can charge any price they want to.
Gone are the days of figuring the manufacturing costs, plus initial R&D, plus advertising, packaging, and shipping costs. Just a gallon of gasoline is near $5 a gallon, they increase the price because they MIGHT have a shortage for one reason or another. They don't know, but let us increase the price anyway. If it does not, we of course will not return the overpayment, we will keep it as more profits for us and our stockholders. Magic sells as Jonathon Townsend points out to a very limited market. There has emerged a secondary market of selling to the "want a be magician" or novice. This has controlled the pricing to look as low cost, when actually, it is to has what seems a reasonable price to the average consumer. Magic has always kind of had "standard pricing" for certain kinds of tricks. Card tricks went from fifty cents to two dollars to three dollars, to twelve fifty to twenty dollars. Now it is in the $35 to $45 ranges. Inflation keeps increasing, thus prices keep increasing. Use to be trick prices increased even thought nothing was added or taken away from the product. Now with the "new market", we have the biggest line of new products in the market in the whole history of selling magic tricks. The bottom line is, if you don't like the advertised price, wait for or find a discounted price, or buy 2nd hand as the 2nd hand market has quadrupled in the last several years. I guess there is kind of a price fixing, if you want to call it that. If you invent a card trick and put it out to sell. No matter the cost, you will pay the current market trend for the price of the card trick, unless it exceeded the making of a profit under the current price trend for card tricks. Recently, a Paul Harris card to envelope come on the market for $45. That is $15 to $20 more then the current price trend. Paul Harris claims that the research for the correct material for the envelope and the manufacture of the envelope justifies the price increase. Even though it is an untested product as to the life of the material used. Many complaints say the price is $10 to dollars to high. Note they will accept an increase of $5, but not $15. Will the price of the trick be lowered because of these unhappy customers over the high price. Of course not. They don't have to purchase the card trick. There are so many people in the world currently, that when the minority of people that think it is to much, there are 20 that does not think the same way, and will pay the asking price. Just as a price for a home, varies because of location, square footage, and all the other excuses to justify the asking price. There will be someone who will pay the price asked. Lastly, in magic you are not just buying a magic trick and how to do it. You are buying something to increase your wealth, be it income, popularity, or ego. The trick, if performed as instructed, will have value to you. Actually, it may be a value you cannot put a value on, but it is there none the less. If people are just buying tricks to know how they are made and done, you should find another cheaper hobby, then thinking you can know the working of every trick ever invented. In the end you will have nothing, and be very poor, with not 401K to fall back on. It is said the McDonald $100 Card Trick is called by this name solely because McDonald was offered $100 to explain the trick to someone who just had to know how it was done. So you see, instead of fifty cents, the creator sold it for $100. Was it to much, not the person who was willing to pay what he thought was a fair price for the secret. |
The Magic Cafe Forum Index » » Right or Wrong? » » Is price fixing / resale price maintenance by creators acceptable or even legal? (0 Likes) |
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