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Profile of MrHyde
We had quite a lot of success in the early days of MagicCoach with a Link Swapping group.

We only had people with high ranking pages and in non competing markets. Yes, the rules have changed in terms of SEOUL but I think there is still a lot of value in a group that feeds links to other people.

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Profile of thecharlatan
People freak out too much about Panda(/penguin) updates. Link building is still a crucial part of SEO and still plays a part when done properly. If you pay agencies to buy up 1000's of links for you then yes, Google will catch up with you. Grow organically and have people who have hired you link to your site, even offer a discount to customers who can provide you with a link! Always keep your eyes out for link building opportunities and over time you will see good results. Don't be tempted to think that 'oh, google updates will move the goalposts so there's no point putting the time in.'

Its definitely worth it.
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