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The Magic Cafe Forum Index » » Tricky business » » The Power of Saying Thank You (0 Likes) Printer Friendly Version

JoshLondonMagic
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Special user
678 Posts

Profile of JoshLondonMagic
Once a month I send a quick value message which is of interest to my list via my CRM. I have over 2,000 past customers on this list. This morning I sent a quick email that said "Thank you being my customer and wanted to see if you have an event coming up where I could be of service."

I got over 30 emails back and of those 30 responses 23 people booked a show. I got a mix of corporate an kid shows.

The point of this post is not to gloat, but rather to inspire you to send a thank you for being my customer email to your list and reap the rewards. I got over 10% response and booking rate. Made my day and I encourage you to do the same.

Josh
Josh
mrunge
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Inner circle
Charleston, SC
3717 Posts

Profile of mrunge
That's awesome!! Congratulations Josh. I definitely PAYS to stay in touch.

Mark. Smile
Nash
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Inner circle
Hong Kong ~ USA
1063 Posts

Profile of Nash
Great idea Smile
Don't give up, don't EVER give up.

Corporate magician - Nash Fung
Blair Marshall
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Inner circle
Montreal, Canada
3640 Posts

Profile of Blair Marshall
Josh, I do not "do" e-mail so I am slightly curious and have a couple of questions....

How long do you keep an inactive customer on your list?

Of those 2000 past customers how many have used you more than once? If they do not buy in 2, 3, 4 years do you delete them, or are they forever on your list?

Do you differentiate between family market, and corporate as to how long you keep them on your mailing list? A school/library/daycare may you your services every year or two, a corporate may use you every few years if it was for an event type of deal (ie. holiday party, golf tournament, banquet)

You say you send an e-mail to a corporate customer 12 times a year? If so do many folks request deletion from your mailing list? So for an example a customer you worked for 5 years ago would have received 60 e-mails from you! That's saying you are doing about 325 shows a year.

B
Mindpro
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Inner circle
9761 Posts

Profile of Mindpro
This is where list management and responders come into play.
The Magic Cafe Forum Index » » Tricky business » » The Power of Saying Thank You (0 Likes)
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