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Justin Lewis Special user 981 Posts |
^ right!! Very good job
“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.”- Anonymous
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Keith Raygor Special user Naples, FL 968 Posts |
Brett,
I did video production for CBS-TV as well as a private production firm as a director, graphics and audio at different times. As Seattle Steve said, your production values are wonderful. As a sizzle video, it works beautifully. Congrats. |
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Dannydoyle Eternal Order 21219 Posts |
Great. Now the question is how many of those who purchase major amounts of talent every year think it is what they want to see?
Nobody has disputed the production values. How many of those of you who think it is perfect purchase talent and how much?
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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TomBoleware Inner circle Hattiesburg, Ms 3163 Posts |
Well Done Brett.
Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
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Keith Raygor Special user Naples, FL 968 Posts |
If nobody is disputing production values, then cool - we agree. And the video does serve its stated purpose perfectly. It says its his "sizzle reel". It's just one of several different types of videos that he could produce. His is a Talent Sizzle. Here's a definition of that type of sizzle reel: "Talent Sizzle”: Instead of pitching the show, this kind of tape focuses exclusively on the talent/subjects. Often capturing them in their natural environment, interacting with people as they usually do coupled with soundbites from sit-down interviews. (Duration: 1 to 5 minutes).
It's not meant to be a demo reel or a promo reel, a show reel, media highlight reel, public relations video, video pitch, electronic press kit, promo video or sales video. Clearly, this video alone wouldn't be for the use of selling to people that purchase major amounts of talent each year. I think you're right that this video is not necessarily what they're looking for when it comes to making a booking decision. This is just another way to get his name, image, character, personality and branding out there. It's not meant to be the go-to video that you might be suggesting, it's just another tool in the arsenal. Like how some people use tweets. Or some don't. So, not only is there a place for this in Brett's marketing approach (and I don't see why it couldn't be a valuable tool for other pros), it is also very well done, which is worth celebrating or at least acknowledging. If you really need an answer to your question of 'who purchases talent and how much?', I'll take more time to answer it, I suppose. But for now, I don't see how knowing that about other posters on this thread relates to Brett just sharing his video, and others complimenting him. It sounds more like a challenge. I know you purchase huge amounts of talent, and you hire some truly world-class entertainers, so I understand your point. I just don't think Brett was out to create that video. |
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Dynamike Eternal Order FullTimer 24148 Posts |
Keith, would you recommend Brett's video can be changed into a promo if the right material was added, or would you recommend he will have to start from scratch?
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Keith Raygor Special user Naples, FL 968 Posts |
I wouldn't presume to recommend. Looks like he does well already, and he's not asking.
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Dannydoyle Eternal Order 21219 Posts |
Quote:
On Mar 6, 2016, saysold1 wrote: Keith you are just wrong. Brett himself has said "Here is my new promo video". How can you possibly tell me that it is not his intent to use it as a promo video? And yea Keith the anser to that question matters. Why? Because someone who looks at hundreds of those a month will probabl have a different perspective than someone who sends hundreds of those a month. Wouldn't that make sense? It is not a challenge, but rather a time for some to put things in perspective. Why would you TELL someone what they will be thinking when you can HEAR what they actually think? No challenge about it.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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Dynamike Eternal Order FullTimer 24148 Posts |
Quote:
On Mar 7, 2016, Keith Raygor wrote: Thanks Keith. |
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Keith Raygor Special user Naples, FL 968 Posts |
Quote:
On Mar 8, 2016, Dannydoyle wrote: Danny, you are just plain wrong. As you see, he is calling it a "sizzle video" on YouTube. And upon viewing the video, you find that it is indeed exactly that - a "sizzle video". I'm referencing what he calls it in relation to the market, not what he calls it when he's speaking to fellow magicians in the business section of a magicians forum. And I'm referencing what it actually is. There is a clear difference between a promo video and a sizzle video. (I gave you a definition). As someone that sees hundreds of promo videos a month, you quickly saw the difference between those and Brett's and pointed it out. I'm sure you see the difference in quality, also, and in the goal of the piece compared to what you usually see. Its a well-thought-out work, and can fit in with a number of different marketing strategies. Production wise, it is beautifully done. Again, it's not intended to be the end-all, be-all, one size fits all promo video that most create - the type you see every day. It's only one tool in his toolbox. So I think your perspective has value, and if I were wanting to put together a promo video, I'd seek the advice of someone in exactly your situation. And you've made your point that it would not work for you in comparison to the type of videos you typically receive. I know you have specific criteria you're looking for when you view these things, especially after years of doing it and seeing thousands of ways of trying to get a viewer's attention - AND knowing what it takes to make your clients and their guests happy. You know just what you're looking for with regard to your market. I know this, because I experienced the same thing as an entertainment director for ships, and as a curator of talent for video production houses going through walls of VHS tapes and then DVDs - and now online, if I was still searching. That experience is just a click away for anyone that is looking to compare apples to oranges. |
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lou serrano Special user Los Angeles, CA 671 Posts |
Danny,
I'm in the process of putting together a new video (demo reel, sizzle reel, promo reel). A reel that is designed to capture the interest of a corporate talent buyer. In your experience, what elements are the most effective in doing so, and do you have any suggestions on putting together an effective reel with that specific outcome in mind? Thanks in advance. Lou Serrano |
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Dannydoyle Eternal Order 21219 Posts |
Quote:
On Mar 8, 2016, lou serrano wrote: Lou, I will answer sort of generally, and if it is not enough please send me a PM and I will expand. First of all times have changed in some ways. In the days when we used to send promo by mail things were different. One MAJOR problem was getting the guy to take your tape and put it in the VCR. You had to have SOMETHING about the cover that made this happen. So geting them to pick it up off the desk was one challenge. While in many was that challenge has been eliminated, in many ways it has not. SOMETHING in the email contact needs to make them want to even open that. This is not what my post is about mind you, but just putting it out there. The video itself MUST look clean. If you sennd it to a guy who gets literally hundreds of them a month, it will not be good to be the guy not having good video quality. For now forget content. The video must flow smoothly. I am not a fan of jump cuts and harsh changes in light. It is tough on the eyes. While a person watching it might not say "X"is what bothered me, the end up bothered and if it is a choice to be made the choice will be for the one less harsh on the eyes. I think rather than showing you doing "tricks" or what not it shoul tell sort of a story. The story of what it is your show is. (This pre supposes your show has a distinct beginning, middle and end.) For me I like it to build like a show. Showing biger and bigger reactions until the end and a huge reaction. If you have nothing but hue reactions then there is nowhere to go from there to build. It is sort of anti climactic. If it builds to the end and ends like a show it is a good indication of what it is you do with an audience. The interview style has been done for a LONG time. Claims to it being original not withstanding. I LIKE that style myself. I think it is a great way to get across a personality in addition to having the show segments. It is a great way to transition between tricks and segments. As for the actual video as I said tell a sort of story or at least build as you go with reactions. MOST IMPORTANT if you ask me is to show the audience. NOT ONLY having the reactions but showing the audience. Showing them having fun but more importantly showing THEM. If your target audience is high end clients, don't show an audience dressed in jeans and shorts and T-Shirts. Show an audience well dressed and having a great time. Show that you can entertain the audience that you are trying to work for. This is possibly the most important aspect of ANY vieo. If you have different client bases have different vieos for each client. I like a musical background for the video personally. This is nothing BUT a personal preference but I think it adds a lot to a video presentation. I think the video testimonials work well after the video to a point. Having too many of them smacks of what it is but enough of them seems genuine. Having a person give a testimonial who was involved in the video earlier cements the process even more as they have seen them already, seen the reaction to them during the show and it is cool. For some reason since the first David Blaine special people have been doing those establishing shots where they are walking around and whatever music is playing. That bores me and when it goes on too long I, and everyone I know buying talent goes to the next video. Not many have the kind of time to sit through that stuff. I know magicians marvel over it and all love it and yada yada but to me it is a BIG waste of time you can better use for something else. Again this is simply personal preference. That is all pretty general what I look for.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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Carducci Special user Denver 543 Posts |
This is great stuff! Thank you
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Dannydoyle Eternal Order 21219 Posts |
Quote:
On Mar 8, 2016, Carducci wrote: To be fair it is only one opinion. Not fact.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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Keith Raygor Special user Naples, FL 968 Posts |
Gold. Thank you.
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Dynamike Eternal Order FullTimer 24148 Posts |
Lou, do you have a logo? A logo is the first thing prospects and agents look at when picking up your DVD jacket. If it is blank a lot is lost during the moment.
Use a colored DVD jacket. Most are white. You want yours to stand out above others towards agents and promoters. Make DVDs with different content edited on it. It depends who you are going to give the DVD to. Have your direct contact info on it if you are planning to give it to the client himself/herself. A corporate agent would not want their client to know your direct info, so make copies to without your direct contact info. |
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Dannydoyle Eternal Order 21219 Posts |
Few people send hard copies any more.
While your DVD is in the mail the guy who got the job sent an email with a link to video. Odds are the contract is signed before you get to the post office. It is so easy to find people with Google and corporate agents know this. It is no longer an issue. But when it is necessary performers have what is called an "agent friendly site" where the agents can download content without contact info. But you knew this I am sure. And it is not about some goofy cartoon logo with corporate agents. It is about so much more. I have no idea about kids shows so that is different. Mike may be right I have no clue. I don't know so I keep my mouth shut so as not to give bad outdated advice and look silly.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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Mindpro Eternal Order 10587 Posts |
OMG, really? Some are way out of their league on this topic to be offering advice on this. It's amazing to me how many performers think they know what agencies want, when they really have no clue.
This is a good conversation don't bring it down with such silliness just to be heard. |
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lou serrano Special user Los Angeles, CA 671 Posts |
Danny,
Thanks for your detailed reply. I already knew much of what you shared, but your response was so succinct that I will take all that information into account as I work on my new "promo" video. I believe both new and experienced entertainers can benefit from your post. Dynamike, I do have a logo, but in my view it's at the bottom of my list of effective marketing tools. I also have different videos for different markets along with agent friendly videos that don't have any of my contact info. As for DVDs, I can't remember the last time I sent out a physical DVD. It's been years. Maybe 2009? Most of the time, I just email a link to the video. I still know a few people who send out physical DVDs to agents and event planners, but they are far and few between. In my opinion DVDs are almost obsolete, since most computers no longer come with DVD drives and most people no longer use a DVD player. It's amazing how rapidly things change with the speed of advancing technology. Thanks for your input everyone. This has been an enlightening discussion. Lou Serrano |
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Dannydoyle Eternal Order 21219 Posts |
I did not add much about content but that is very subjective. Feel free to shoot a pm if needed.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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