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The Magic Cafe Forum Index » » Tricky business » » Banner Stand Sizes (0 Likes) Printer Friendly Version

Close.Up.Dave
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Hello all,

Just curious if anyone has any banner stand size recommendations for a stand up show? I've been wanting one for a while now so I'm having one designed.

My thinking was to get one for the stage that states my name & has a good design that enhances the mood of the show. Although I like the idea of having two for framing & symmetry, I'm not sure if it's practical considering every venue is different.

I also eventually want to get one for entrances of a venue that can state show times. I don't plan on getting this one just yet, but again a size recommendation would be much appreciated.

Thanks!
eatonmagic
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The standard retractable banner stands I provide for my clients are 33" x 80".
Nash
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Yeah 75-80' (height) seems to be the standard. I've seen some pretty ingenious designs too, where you can combine two of them into one huge design, yet if taken apart they still work Smile
Don't give up, don't EVER give up.

Corporate event magician
Close.Up.Dave
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Quote:
On Mar 4, 2014, Nash wrote:
Yeah 75-80' (height) seems to be the standard. I've seen some pretty ingenious designs too, where you can combine two of them into one huge design, yet if taken apart they still work Smile


I thought that would be cool as well. Long term goal lol
JoshLondonMagic
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Here's a great idea to add to the banner:

Put "Take a Photo and Tag #JoshLondonMagic (or use your name)"

Then when people take pics they can tag you in the pics on Instagram and you'll instantly have those pics and maybe some followers. I'm currently designing a banner and going to use this concept.

Josh
Josh
eatonmagic
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Josh,

While hash-tagging will obviously allow you to generate a number of followers, IMO a more direct form of progressive marketing would benefit you more. Something such as SMS marketing or QR codes. There is a specific "funnel" I have discussed here within the Café suggesting a three-step process on how to convert a text message into not only a FB fan but also an email opt-in. So instead of just having people tweet your handle, why not target specific groups and try to convert them into $$$?
JoshLondonMagic
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I think QR codes are horrendous. Nice concept but they don't work and they look ugly. As for SMS, I'm curious to see if people would actually sign up to receive texts from a magician. If I saw a business do that I would never sign up.

The hashtagging had a higher chance of engagement because people will be more likely to do it. Just my opinion. I'd be interested in being proved wrong though Smile

Josh
Josh
Close.Up.Dave
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This also is a matter who you are trying to target with said tactics. A possible client who has booking interest & general "fans" who want to follow you require different approaches. You can use hash tags or funnel marketing for either audience, all depends on what you want them to do.

As for QR codes "not working," I have one on my business card and have had people literally take out their phones the second I hand it to them to scan it. I do agree that a hash-tag is a good idea and I hadn't thought of it. That is a direct way of finding out who is going out of their way to engage. Simply following someone doesn't necessarily lead to engagement.
eatonmagic
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Quote:
On Mar 4, 2014, JoshLondonMagic wrote:
I think QR codes are horrendous. Nice concept but they don't work and they look ugly. As for SMS, I'm curious to see if people would actually sign up to receive texts from a magician. If I saw a business do that I would never sign up.

The hashtagging had a higher chance of engagement because people will be more likely to do it. Just my opinion. I'd be interested in being proved wrong though Smile

Josh


It's apparent that QR codes haven't worked for you. And in regards to the SMS marketing, again, you're not your target client. if you're only goal is to have people follow you and build engagement, than by all means, stick with what you're doing. Personally, I'd rather focus on converting "like" or followers into revenue for my business. Engagement is a huge part of your social media marketing but the ultimate goal is to convert.

ANY method of opting in whether it's email, SMS…whatever, only can happen IF there is some sort of emotional trigger on the buyer's behalf. The secret is understanding WHO is your target audience and HOW do you get them to opt in?

If the desire is there, people WILL take option. The nice thing is that those that do take action are clearly your qualified prospects and attention should be brought to them immediately. They've taken the time to opt in and now a follow-up campaign should be implemented.

We often get caught up in what WE want or that WE would like and forget who it is we are trying to attract.

Getting back to the banners, I don't think one should make too much effort to build a list on banners alone. I feel that you could however have at least one (1) offer included in the banner. It is up to you what you think would be valuable enough to give away in order to reciprocate an email or phone number.
Donald Dunphy
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On February 25th (just over a week ago), I started a coversation on my Facebook page about banners. Lots of opinions, and over 100 posts. Not only magicians and clowns, but a few posts from my non-entertainer friends.

I even shared a photo of John Carlson's banner (with his permission), which has a couple of QR codes on it, on that Facebook thread.

If you are Facebook friends with me, I'd encourage you to read that thread.

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
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