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The Magic Cafe Forum Index » » Not very magical, still... » » Another marketing disaster (0 Likes) Printer Friendly Version

Magnus Eisengrim
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A summer marketing campaign run by Coors Light Canada forced the closure of a major Toronto intersection during rush hour on Monday.

Streetcars were diverted and police were called after a briefcase was found attached to a metal railing at Spadina Ave. and Dundas St. West.

It turned out the briefcase was part of a month-long challenge to find prizes using an online map and through clues from Twitter.

A recent company news release said some 880 similar briefcases were to be hidden across the country during July as part of a promotion dubbed "Search and Rescue."

Coors Light Canada later posted a message on Twitter to offer what it said was "sincerest apologies for any disruption this has caused."

The company later said the promotional campaign is now complete and that a new one will be introduced at bars across the country in the coming weeks.
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity.--Yeats
tommy
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On notion that there is no such thing as bad publicity that is no disaster.
If there is a single truth about Magic, it is that nothing on earth so efficiently evades it.

Tommy
landmark
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Great publicity if you want to be known as eejits.

Can't wait for the other suitcases to surface. Or is there someone from Coors madly dashing across the country tracking them down before the bomb-sniffing dogs are called out?

Click here to view attached image.
Pecan_Creek
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On Jul 9, 2014, landmark wrote:

... before the bomb-sniffing dogs are called out?


I Don't think there are actually bombs in them. Maybe I'm wrong. That would be a marketting disaster!
landmark
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What, a chance to call out the bomb-sniffing dogs not taken? I don't think so.
rockwall
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You call that a disaster? Sounds like a huge marketing coup if you ask me.
Magnus Eisengrim
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Perhaps. You'd think making a decent-tasting beer would be even better for their sales.
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity.--Yeats
rockwall
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Sometimes I'm really not sure which is better, a good product or good marketing. (Of course having both is always better!)
landmark
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Quote:
On Jul 9, 2014, Magnus Eisengrim wrote:
Perhaps. You'd think making a decent-tasting beer would be even better for their sales.

LOL!!
rockwall
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On Jul 9, 2014, Magnus Eisengrim wrote:
Perhaps. You'd think making a decent-tasting beer would be even better for their sales.


I guess if you think they don't make a good product, this article pretty much answers the question of whether good marketing is better.

http://articles.chicagotribune.com/2012-......lercoors
Magnus Eisengrim
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Yeah, but the Canadian Coors light is brewed by Molson. It is slightly less deplorable than the original.
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity.--Yeats
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