|
|
Go to page [Previous] 1~2~3~4~5~6~7 [Next] | ||||||||||
TomBoleware Inner circle Hattiesburg, Ms 3171 Posts |
Certainly you can’t sell on price alone, but if you don’t think women (the main buyer of kidshows) will grab up a discount coupon, you don’t know much about women.
Do you really think I would hire Ed if I could get Copperfield for the same price? Price sells. Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
|||||||||
Dannydoyle Eternal Order 21245 Posts |
Wow. Fairly sexist comments.
Let me guess some of your best friends are women.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
|||||||||
Donald Dunphy Inner circle Victoria, BC, Canada 7565 Posts |
Quote:
On Nov 13, 2014, Ed_Millis wrote: Ed - Why not do a split test with 4 different sites? You could leave the FamilyFunMagic as it is now. Then ask 3 different magicians (perhaps from the Tricky Business area) to help you create a new site at one of your other domains, following their suggestions (which elements and wording). There seems to be various opinions on here, so each site might be a little different approach. I'm giving the advice NOT to have all of the domains pointing at the exact same page. - Donald P.S. I know that I helped you with some advice about wording and elements in the past, but it wasn't followed exactly as I recommended. I have a feeling that if you followed some of my advice as I recommended, then you'd see a bit better results.
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
|
|||||||||
Dannydoyle Eternal Order 21245 Posts |
And why is it women who specifically are enthralled by the prospect of a discount?
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
|||||||||
TomBoleware Inner circle Hattiesburg, Ms 3171 Posts |
Danny, Nothing sexist about that, women are just better shoppers than men, period.
Fact is: When all things are perceived to be equal, price is the determining factor for me, you, and everybody else. That’s the real world. Ed, my best advice would be to listen to Donald. Correct wording on the site is key to making the phone ring. Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
|||||||||
Dannydoyle Eternal Order 21245 Posts |
Tom thst is the definition of sexist.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
|||||||||
TomBoleware Inner circle Hattiesburg, Ms 3171 Posts |
Then maybe I had it backwards.
Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
|||||||||
Ed_Millis Inner circle Yuma, AZ 2292 Posts |
I'm going to try to milk a bit more business info out of this thread before Danny and Tom hijack it with expressions of deep affection.
The wb site is likely the front door into a business for many potential clients. Layout, graphics, photos and video, well-written text -- to what end? What part of the overall business system does a web site play? What is supposed to happen within a properly crafted site? What should happen as the client exits the site? What does the rest of the system do after the web site's job is complete? Right now I've got a site that was intended to be the complete package: they come in, like it, fill out the form and hit the PayPal button. Sounds like a wonderful thing for a guy who doesn't have a lot of time or interest in talking someone through the sales maze. But it also (apparently!) displays a lack of understanding of creating a system that works and keeps on working. What does that system look like? The web site should be crafted to fit the front end of the system, yes? So what does that front end look like? And there's a process that continues on the other side, yes? Understanding what should happen afterwards would determine what goes into the site; if the inner workings don't carry the process forward, the system has nothing to work with. Thoughts?? Ed |
|||||||||
Mindpro Eternal Order 10603 Posts |
Quote:
On Nov 13, 2014, Ed_Millis wrote: To what end? To the desired and precise outcome of your predetermined choices. You must clearly determine the purpose of your website. Websites can serve many purposes. This is the point I try to make here over and over again, Guys like Mike Clay, Eatonmagic and Josh offer valuable services - ONLY WHEN YOU ARE AT THE POINT OF NEEDING THESE SERVICES! To listen to these guys talk here they get into (although basic for them) advance content, concepts and options, when in reality to many here they are still at the basic level of Ed here and his type of questions. It is for this reason that people become overwhelmed, confused and therefore often do little or nothing (a confused mind will never take action). It may sound like in tone that I'm against these guys and I'm not, but performers have to learn and understand these foundational basics before they are ready to ever consider some of these guys services. This is in the exact same way as when I say most performers businesses need much more than just marketing. Marketing is one large component, again WHEN YOU ARE READY TO BE AT THAT POINT AND ALL OTHER ELEMENTS ARE IN PLACE! Ed's posts here are proving these exact points. Thanks Ed. To me Ed this all goes back to your putting the cart before the horse which is why you are having the feelings you are having and asking these questions. I don't believe you have answered all of the foundational questions pertaining to your business. Once all of these are answered, it literally dictates and directs you to many of the answers you are seeking. In some ways they often answer themselves. To me, thinking about the website before foundational questions have been answered, goals and plans determined, will only lead one to a generic, perhaps confusable (to the customer) website without direct purpose or intent. So directly answer your questions - layout, graphics, photos and videos are only elements and tools used to support your precise and predetermined direction of your website. The "complete hands-off package" you mentioned rarely works. People simply do not buy entertainment, especially magic that way. If you were selling a book, a product or other specific item, this format may work, but not with entertainment. This is the first flaw in your mentality and your process. Your process does not serve the customer at all. Very few people would ever book an entertainer (and spend hundreds of dollars) without first wanting to ask questions, speak to them or to someone about them, and since they rarely purchase such services, want and need to be educated about what factors are important, what they need to know, the differences in magicians, other options and soooo many other questions. Pricing being only one of them. You must think from the perspective of your customers. This is also where knowing and understanding who your target customer is will allow you to tailor content and the process to their exact interest and needs. As to what is supposed to happen within a properly crafted site? What should happen as the client exits the site? You should have and know these answers before you ever start creating the site. The answer to these questions are all the same - exactly whatever you decide (in your foundational questions) that you want them to do. You have control over all of this. Once this is decided then you create the tools and content to make this happen, to lead to these desired results. We have to slow our roll here and approach things in the proper, logical order and content. Magicians (as well as some other performers) just always "want to get to the good stuff" - the content of their show, the tricks, their wardrobe, their backdrop, etc, and their marketing. That is like someone wanting to build a car and starting with the color they want and where to get gas. So much else is needed way before getting to the color and who has the best gas prices. It's crazy. I think it is only overwhelming when this is not understood. Once understood it falls into place much easier and nicely. The problem is many take years to figure this out, others never do. Remember, your website s only what the public and potential customers see - exactly what you want them to see. Your business and the mechanics of your business, where success is created, is behind all of this. "What does the rest of the system do after the web site's job is complete?" This is usually where your job comes in. Everything on the website is designed to get their interest, the desired response you want and a call to action, and lead to you converting to sale or closing the sale. This is where knowing how to close the largest number of prospects is crucial, because it not only produces bookings and revenue, but eliminates the next step if they don't book - which is follow-up. Those that don't book have already raised their hand and been identified as your target prospect, been properly educated and informed exactly as you wanted them to be, but for one reason or another didn't book. Since they are still your prime targets, you must followup to still try to convert the sale into a booking. This is why the better your conversion rate, the less follow-up work you will need to do. Again, this is usually accomplished by having a good system in place to assist and insure the close. Another key thing if they don't book you after you have had them go through your process, is to truly understand why. This can allow you to make adjustments towards a better conversion rate reducing the amount of backend work to be done. This is an important aspect of your business to understand completely and honestly. You will not get them all, but you need to understand why. It may be price, but usually is something more than that, although magician's don't seem to understand this and often think right away it is price. With the right process in place the whole price component can be eliminated in 85% of the prospects. If they are only looking at you in the terms of price after having gone though your process, you are doing something terribly wrong. As far as "the sales maze" you mentioned, this is a perspective of yours. In reality, most customers want to be sold (on their terms, but they do want to be sold), it creates assurance, confidence in their choice and justifies the price. It creates a trust and security. So the exact process which you are dreading, seem to despise and want to avoid at all costs, is exactly in many ways what the client is looking for. Which is why several have said, perhaps the mindset needs to be adjusted or this process turned over to someone who is better aligned to do so. You may not have experienced some of this because of your minimal inquiries, but with increased inquiries, much more of these and other components come into play. This is why setting yourself up properly from the beginning is so crucial and important, otherwise you will always be running to catch up and making changes on the fly which leads to working way too much in your business rather than on your business. |
|||||||||
Donald Dunphy Inner circle Victoria, BC, Canada 7565 Posts |
Excellent post, Mindpro.
Ed, here is my 2 cents based on the fact that I have my birthday rates online. Some try to follow the model without understanding nuances. There are things I'm doing for specific reasons, based on specific experience. For example, I never ask them to pay a deposit and never talk about terms of payment until I'm talking with them on the phone. That just isn't covered in all of the information that I offer to my customers online. I don't talk about deposit. I don't talk about whether they have to pay cash instead of cheque for birthday shows. Etc. That's on purpose. It scares them away to talk about terms of payment too early, unless they ask about it during the inquiry process, or until after you've closed the sale. It makes you seem greedy, and plants the seed that you might be manipulative. You come across as being all about being paid, and not all about helping the customer to have a successful event. I heard a great example of this the other day in a radio commercial. If you were to walk onto a car lot and one of the first questions that the salesman asked you was if you were going to pay for your new car with cash or financing, that would likely scare the average customer. You will wonder if they are going to treat you different if you pay with financing instead of cash. Most of all, you would think they are more interested in getting paid rather than helping you find the right car. Another thing about having my rates online. I know things about my birthday prospects. For years and years, I handled all birthday inquiries by phone (even with having a website). I would go through the information, and book a show or not. I'd offer to send them further info by email or snail mail as follow up. Out of 10 inquiries, I would get 2 that would book on the spot. And 3 would let me send further information as a follow up. Out of those 3, 1 more would book after getting the info and looking it over. 5 out of the 10 would say they weren't ready to book and that they didn't want information. That means I either lost them because of price or because they didn't like something about me or my presentation. In the grand scheme of things, I was booking 3 out of 10 birthday inquiries. And I realized that for each inquiry, I'd often spend 10 minutes (sometimes more) talking with them. I realized that there seemed to be a lot of people who were unqualified, and I was spending a lot of time talking to people who didn't book me, so I'd put my rates online to help those 2-3 people out of 10 who were ready to book. I was also confident in my rates, and didn't want to lower them in order to book a higher percentage of show inquiries (I knew that could work, too). I knew my statistics based on experience and based on the fact that I had sales skills, before I decided to put my rates online for all to see. I didn't do that for my school show rates, or church show rates, or Christmas party show rates, because I had a different close rate when those types of inquiries came in. I also don't use a submit form before showing my rates online (some do this), because I don't feel the need to capture every birthday show prospect's information. I don't have the goal to add a birthday prospect to an email list, and send them several emails to try to close the show. And I think it gives the prospect a layer of comfort that I'm not asking for their info online. But if they call, then yes I do ask some questions about who they are, their child's age, the date they want, how they heard about me, etc. to build rapport (as Dale Carnegie teaches, be genuinely interested in others) and also so I can understand about them and their unique situation. When I didn't have rates online, I'd run across the occasional birthday prospect who objected to some of my questions... they just wanted the information without having to share anything about themselves... those were likely unqualified people but I also didn't want to be rude to them. So, I help those types of people by having my info online. Notice that these choices I've made are not based on conjecture, but rather based on my experience dealing with prospects and customers. - Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
|
|||||||||
Dannydoyle Eternal Order 21245 Posts |
Even reading those last two posts was more work than I want to put in.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
|||||||||
Ed_Millis Inner circle Yuma, AZ 2292 Posts |
Wow!!! I am absolutely blown away by the amount of insight and information presented here! I hope this thread becomes a sticky!!
Mindpro: you said more than once that "magicians don't get this". Why?? What's so different about a magician than another service provider - carpet cleaner, mobile car detail, wedding planner, for instance - that prevents this understanding? Is it the ego required to get up and perform? Re: phone calls -- I work during the week, but so do performers. I assume you have a pleasant voice mail responder? Do you think it's impolite to answer and say, " I can't talk right now. Can I call you back at a better (for them, of course) time later on?" Should the voice mail point them to the web site? Ed |
|||||||||
Mindpro Eternal Order 10603 Posts |
Not I don't think it's necessarily an ego (although it is with some, but this is not what I refer to with this) thing as much as it is a mentality, attitude and some crazy perceptions. After years of working with almost every type of entertainer, these are my findings and is common with many magicians, and more specifically kids magicians. I have many theories of why this is, but there are several factors involved.
Like comedians whose mentality is always about "the joke" or the material" they seem to become only mono-focused on this when in reality there are many other components to being a comic - delivery, personality, timing, engagement, tone, stagecraft and so much more related to the performance. Then when it comes to the business side of being a comedian, most comic's extent of this is A.) getting to the gig, and B.) getting paid. They are terrible business people and all they care about, all they are consumed with every minute of their life is getting on stage for those few minutes. They will drive two states over, without a contract, at their own expense just for a $50 booking. Magicians are similar. It's all about the magic. The moves, the lifts, the tricks, the patter, the image, and of course the mentality of "everyone loves magic and always wants to see a trick anywhere at any given time." Much of the focus is on them, their tricks and their performance. Where in reality these things are only a few components that make a successful magic performance (and are of little concern to the customer). Like the comics, delivery, character, personality, believability, engagement, presentation, emotion, tone and stagecraft also come into play. Many magicians just want to focus on the fun stuff, the magic. Kids magicians also seem to live and operate in this little segment of their own kids world. Within it they are fine, yet they often struggle to see the bigger picture or fit in to the bigger entertainment picture (not all but many). I both book and work with many magicians and kids magicians and see this regularly. If I were to have a kids magician, a vocalist, a hypnotist and a band all together talking about the business, the kids performer would likely be the one less functioning or accepting of the bigger entertainment picture. They seem to get their area of the kids business but not the bigger picture of the entertainment business. Their business operations are usually lacking greatly and quite minimal in many ways as compared to the other types of entertainers. Other entertainers invest in their business much more easily whereas magicians would much rather only invest in the latest and greatest tricks, gimmicks and new releases but much less, if at all in their business. In my previous works and in posts here I discussed that there are a different set of rules for entertainment business than with conventional business, and that understanding these is crucial to success as an entertainer (any type). So many magician's do not seem to understand this or have an little interest in learning this. The DJ business was the same when it came into prominence in the late 70's and early 80's. Most DJs were only concerned with the music. Like a magician with their tricks, the DJs were all about their music. There was an initial boom that catapulted DJs popularity due to several factors one being that they were more affordable and could play a better variety of music than most bands. But soon they were faced with the fact that they were just high-priced human jukeboxes. Myself and several other key people were part of a movement to educate and show the industry that there was a much bigger picture. They had the ability to do and be seen as so much more (and greater value) and that it wasn't just all about the music, it was about a larger picture of being an entertainer. Soon DJs evolved into shows or productions. Lighting, effects, personality, MCing, and creating a show with audience participation and connection elements that separated them from the human jukebox type of DJs and these entertaining DJs (not just record spinners) became what is known as the Mobile DJ industry today. They went from earning $150 per show to now many earn $1,000 - $1,500 or more per booking. Sure there are still some music spinners, but now the DJ industry continues to do well and advance with personality and many new added components over and above just spinning tunes. When I refer to magicain's it is much in the same way. Not meant as derogatory, but from often only having a minimal or limited understanding of what is and should be a much bigger picture. Some, like the DJs, will get it and see the light, others will just want to do their tricks. Just like ipod DJs and just their music still exists today on some levels. When I reference this it is about mentalities, attitudes and also as it pertains to their business. Most magicians are magicians, not entertainers. There is a difference. Just like many magicians do a series of consecutive tricks, others do a "show." Big difference. Some get it, others don't. As far as the phones, it's really quite basic. You have to decide to either do what you want, or what your customers expect. Anytime someone calls they expect to speak to someone and it be someone who can assist them. If they don't get that immediately there is a fall-off process. Your chances diminish. Some will leave a message, most won't. Some will simply move on to another choice or option and you lose all possibilities. When someone calls, they are at that place and mentally that you want them (and have worked so hard to get them to be at) to be at. They want to call, want to learn more and want make a decision. If you are not there to field this call and serve them, you are likely shooting yourself in the foot and all of your efforts fall apart at that point. People simply do not leave messages nearly as much as they did in the past. We are in an instant generation today with an "I want it now" mentality. As a successful business operator we must serve and deliver our goods to the customers as they expect them. I get you have a job and are only doing this part-time and this is part of the dilemma of the part-timer. In this scenario you have to do your best to entice them to leave a message and that you are their best choice and you'd love to have the opportunity to show them why. Let them know you will contact them as soon as possible and answer their questions and assist them in any way you can. Any time the phone rings you should look at that as a $250 (or whatever you charge) income opportunity call for you and treat it with this level of importance. (Actually the lifetime value of that customer could be many times more in the bigger picture) I wouldn't refer them to your website IF that is what lead them to call. You are just creating a vicious circle and maze that they likely will not want to get caught up in. If I were doing this part-time, I would have a live answering service so at least they are speaking to a live person when they call if you are not available. This person can be properly trained to handle this the way you desire (again some foundational questions to be decided) and increase your chances to maintain the lead. This operator can also determine if they've been to the site, if not they can be directed there until you return their call. If it's determined they've just come from the site and are responding to your desired call to action, do not send them back into the maze. Voice mail is an option that is better than nothing as some 20-40% may still leave a message, it depends how well you've hooked them in the previous steps of your process in the system. |
|||||||||
lou serrano Special user Los Angeles, CA 671 Posts |
Quote:
On Nov 15, 2014, Mindpro wrote: Mindpro, I have read several times in previous posts where you've stated the above, but you have never clarified what those differences are. In my teachings and consultations with other entertainers, I teach the exact opposite. I believe the entertainment business is no different than any other business. The same business and marketing principles that apply to other businesses also apply to the entertainment business. I've built my career on the principles and strategies that I've learned from others outside of the magic entertainment business. I'd love for you to clarify what you believe is the difference. Respectfully, Lou Serrano |
|||||||||
Sam Sandler Inner circle 2487 Posts |
On the subject of phone calls-- when I lost my hearing several years ago I lost the ability to "sell" my show.
when that phone rang I could answer it and sell ice to an Eskimo! but now I am deaf. one of the first things I did was get myself a live 24/7 answering service that could provide basic info and direct them to my website and web form as email some times is the fastest way for me to communicate. they of course also take a message. it has worked well for 5 years now. actually it has been more successful then I first realized as Mindpro pointed out that people today want it NOW. so getting a live person helps the client feel that some thing is happening. its not just a message on a machine waiting and hoping some one gets it. a live person signals to the client that things are moving forward and they feel better knowing that they spoke to a live person. as for the biz side of things I can see how magic differs in some areas but really I do think it is just like any other biz. we need to keep check on money coming in and money going out as well as advertising and networking. just like any other biz. where we differ could be that as magicians some of our biz needs are unique to us but in reality each business will have things that are unique to them. as I posted earlier one of the biggest keys to success is - Take Action. sam
sam sandler- America's only full-time DEAF Illusionist
http://www.samsandler.com http://www.deafinitelymagic.com |
|||||||||
TomBoleware Inner circle Hattiesburg, Ms 3171 Posts |
Lot of good info here for sure
But I too am not sure there is that much difference from business to business. I would like to see one good solid business rule that didn’t apply to ALL businesses. I’ve always said that we all are in the same boat; we’re in the ‘people business.’ I have done everything from selling produce at Piggly Wiggly to overseeing a chain of businesses. I’ve painted houses and I have performed magic shows. I’ve sold insurance and I have trained managers. With each change it is just a matter of changing gears, learning the product, and applying good ole common business sense. Sure there are differences in the different products and services, but they all have one purpose, and when you figure out what that purpose is, you well on your way to the top, regardless of what business you in. I honestly believe that those who have a good product, understands the customer, and enjoy what they are doing can be successful in ANY business, IF they have the determination to do so. Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
|||||||||
charliecheckers Inner circle 1969 Posts |
I believe each industry presents important distinctions.
Several that come to mind for magicians: Selling an intangible product. Selling ones artistic unique talent vs a perceived commodity (ie Plummer) Selling a luxury product. Selling a custom product. More distinct opportunities to create publicity. Limited product supply Perceived relative value easily distinguishable but price point not easily defined. |
|||||||||
Mindpro Eternal Order 10603 Posts |
Quote:
On Nov 15, 2014, lou serrano wrote: I think too many try to adapt entertainment business to conventional methods, over simplify it and not understand it's many layers and this is often where they have difficulty. Understanding your perspective, I believe and teach the exact opposite. I believe entertainment business is very difference than conventional and even though I stop just short of stating it, it is nearly opposite in my belief and experience. I prefer not to detail this information here as it is proprietary to my materials and teachings and would not be right to offer it here when others have paid to learn about this in the proper context. I will say, it's different in almost every facet - the way clients and customers seek entertainment, how they approach the process, the emotional and psychological aspects of it, their decision-making process and triggers, their concerns and elements of importance also even how they approach their interest or believed needs to their entertainment needs. Even on it's basic form entertainers themselves operate differently from most other services. I have discussed this with hundreds of performers from all facets of entertainment and show business from the old Vaudeville days to recent artists, producers, agents and promoters and more than anything else I believe this to be true and confirmed over and over again. I have seen it every single day. It s also the basis for all of my business - my agencies, production company, event promotion business and my own performing business. I also have non-entertainment business where I have to approach and operate them as conventional businesses, as my approach and understanding to the entertainment business would never work here. Once this is understood it begins to work on it's own levels. Many of the barriers created from trying to put a square peg into a round hole are removed. This is a foundational premise that allows the remainder of your foundation to be built upon it, so it is a crucial part in the process. When I first started to discover it I too had to be convinced which happened very quickly as it makes so much sense due to the nature of our business and how it is desired, considered and ultimately purchased (booked). Once understood it also helps your positioning and to start to separate your business from any competition. This is also exactly why conventional sales people fail terribly when trying to sell entertainment. I've also seen this again and again. This is one of the foundational differences between an entertainment agent and a normal sales person. Tom and others are being too general as compared to what I an referencing. Sure in general terms it's all "the people busiess" and taking our product and services to market. Sure a horse, orangutan, cat and a squirrel are all animals too, but that's where the similarity ends. "Having a good product, understanding the customer, and enjoying what they are doing can be successful" is not necessarily true either. There are many people that have a great show, enjoy what they do and know their customers that still can't succeed. Actually I'm sure there are more that don't succeed than those that do, so there is much more to it than this basic level of providing a product or service to customer seeking it. Again too many try to over-simply it. I prefer the opposite - I want specifics, details and the precise nuances that best understand, serve and reach this process and customers. Knowing this also helps you serve and ultimately maintain the customer. |
|||||||||
TomBoleware Inner circle Hattiesburg, Ms 3171 Posts |
I will say that learning from others in the same profession can speed things up in the beginning. But you reach a point, rather quickly, that you need to branch out and learn from others.
Tunnel vision can be a very bad thing. It strains the ego until it kills the person and the business. A major key to having a successful business is knowing the competition. If you don’t, then they will eat you alive. Now guess what, the competition is not who you think it is. This is the part that most magicians don’t get as mindpro says. And I am beginning to think that mindpro himself doesn’t understand this. Your competition can be anybody that the prospect compares you too. That’s worth repeating: “Your competition can be anybody that the prospect/client compares you too.” If the toilet fixer wowed the client with his service, went out of his way to make things perfect, guess who comes to mind when the magician comes visiting. Not spreading out and learning how other businesses operate is a very bad idea. Listening to one person is a very bad idea. It’s important to understand that all businesses should have one common goal. One common purpose. And that goal/purpose should be to create a satisfied customer. Business is simply about creating satisfied customers. It’s not enough to just get customers, I say ‘satisfied’ customers because satisfied customers will help you grow your business. Running a business is a team effort, and the more people you can get working alongside you the easier your job becomes. In the end, your greatest asset is not going to be that other magician telling you what to do, rather that satisfied customer helping you grow your business. Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
|||||||||
charliecheckers Inner circle 1969 Posts |
Quote:
If the toilet fixer wowed the client with his service, went out of his way to make things perfect, guess who comes to mind when the magician comes visiting. I am not certain what this even means, but with respect to a toilet fixer wowing someone with their service, I believe they have far less opportunity to do that than an entertainer does. The hourly rate amongst competitors with toilet fixers is much more narrow than entertainers, which is one of the differences I spoke of above. Plumbers can grow their business by gaining more customers, but raising rates is much more problematic for them because their service is viewed relatively comparable to their competition. Entertainers can grow business both by gaining customers and elevating their client base to higher paying customers. If you do not appreciate this difference, then your business model may not be optimized. |
|||||||||
The Magic Cafe Forum Index » » Tricky business » » What Areas Of Your Business Need The Most Help? (7 Likes) | ||||||||||
Go to page [Previous] 1~2~3~4~5~6~7 [Next] |
[ Top of Page ] |
All content & postings Copyright © 2001-2024 Steve Brooks. All Rights Reserved. This page was created in 0.15 seconds requiring 5 database queries. |
The views and comments expressed on The Magic Café are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic. > Privacy Statement < |