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lunatik Inner circle 3225 Posts |
Politically correct. for example, anything that disparages another group of people either by race, religion, sexual preferences etc.
"Don't let your Dreams become Fantasies"
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TheDean Inner circle Reno, Nevada 2164 Posts |
Hehehehehe... personally I liked the funny crackpot posts:
- "He's The Devil Himself!" - "That Was Totally Staged... He's a Rubix Master... I've seen him on YourTube Before!" Just the TIP if the crackpot iceberg... HA! - Makes me laugh!
Dean Hankey, *M.D. - The Dean of Success Solutions!
Serving & Supporting YOU and Your Success! "Book More Shows... Make More Money... SERVE MORE PEOPLE! - Not Necessarily In That Order…" (*Marketing Doctor) |
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Mindpro Eternal Order 10587 Posts |
I would be interested in seeing in retrospect how you think things came out. The "good" as well as the things you may have done differently or any mis-steps?
I know we corresponded initially as I was willing to assist in helping you reach your goals but things seemed to go in a different direction. Just curious? |
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sjbrundage Loyal user 239 Posts |
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On Dec 28, 2014, Mindpro wrote: Absolutely, I have posted some of the outcomes on a few different websites that I regular. I will gather what I posted before and add some more. Expect a lengthy response on some of the outcomes soemtime this week. |
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sjbrundage Loyal user 239 Posts |
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On Dec 28, 2014, Mindpro wrote: Also, If anyone has any specific areas that they would like me to cover I would be more than happy to. Just post what area you are intrested in. Some of the area's that I intend to cover are: What initially happened with the officer and how the video started to take off. Steps I took to enhance and make sure the video took off. Media Attention How I handled the crap load of media attention. What I did to capitlize on every aspect. Outcomes and benefits of everything. Of everything that has happened. What I feel I could have done better. How it is effecting my current booking, raise in raites, demand, etc. I'll try to organize this in a coherent way so people can get the most out of it. |
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Mindpro Eternal Order 10587 Posts |
I was referring to more of the process, execution and aftermath rather than the video or content itself. Topics such as:
Steps I took to enhance and make sure the video took off. Media Attention How I handled the crap load of media attention. What I did to capitlize on every aspect. Outcomes and benefits of everything. Of everything that has happened. What I feel I could have done better. How it is effecting my current booking, raise in rates, demand, etc. I'll try to organize this in a coherent way so people can get the most out of it. I know what we discussed and what I said I could do for you to reach the one goal you mentioned, before things seemed to go a different direction. I would like to hear if you had control of this, if it took it's own direction or if/where things went differently than desired or expected. As we discussed as this was happening I was in the middle of putting the finishing touches on my book about this very topic, and I wanted to document your process as it pertained to my content. I saw several things happen and wondered how you saw it and your thoughts about it as we originally discussed. I would like to also compare our perceptions sometime as a learning exercise as originally discussed if you're interested. |
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charliecheckers Inner circle 1969 Posts |
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On Dec 28, 2014, Mindpro wrote: Mindpro - have you made any further decision on how you plan to offer your material? Are you still open to suggestions? Sjbrundage- thanks for sharing your experience and how you are handling it. |
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lunatik Inner circle 3225 Posts |
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On Dec 28, 2014, Mindpro wrote: sjbrundage, please do yourself a big favor and followup with mindpro via pm. If he is willing to help you out, I believe that he will have a lot of invaluable advice to maximize your success rate with this current windfall that you're experiencing.
"Don't let your Dreams become Fantasies"
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Mindpro Eternal Order 10587 Posts |
Quote:
On Dec 28, 2014, charliecheckers wrote: Sure, I'm always open to suggestions. I am still undecided on the format of my main course, which is why I have decided to release the first two books in a series first while I complete the design, layout, editing and revisionments in the full course. The first two releases will be on the topics of understanding, getting, using & monetizing Press & Media coverage specifically for entertainers (although it has worked just as well for all other types of businesses as well), and one of the other topics I am often asked about most which is everything pertaining to the world of Agents & Agencies (the truths, misconceptions, types of agencies, how to seek an agency for representation, the roles of an agent vs. manager, working with agents and agencies, agency promo, pricing and websites, working relationships, showcases and most of the behind the scenes info that the majority of artists and entertainers really do not know, understand or have been exposed to. These will be the first to releases in an entire library series of specific topics created and designed for entertainers on all levels. So I'm still open to ideas and suggestions charliecheckers. |
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Yehoshua Regular user Turnersville, NJ 159 Posts |
Looking very much forward to reading your series, Mindpro! Keep us posted on it's progress! Sounds like just the kinda book I'm lookin' for right now!
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sjbrundage Loyal user 239 Posts |
I also look forward to Mindporo's serices. Especially the part pertaining to Agents and Agencies.
Also, I have not abondoned writing about the experience about how things came out. Things have been a little busy and I will definetly make some free time so I can sit down and purge my thoughts and get some good content down on paper to share. |
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sjbrundage Loyal user 239 Posts |
So I thought of instead of creating a NEW threat every-time something big comes up.. I would keep this specific post updated with what is happening in my Career. I think it would awesome to have this as a resource to other performers who can look at the whole timeline of events and gain knowledge of mistakes I made and Also things I did right.
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sjbrundage Loyal user 239 Posts |
Here is a Post that I posted Later on in Tricky Business.. but I think it will fit nicely in this timeline of events.
Hey Guys, Some pretty fantastic news. Just the confirmation that I will be on the Premier for Penn and Teller Fool Us. That is airing on July 6th. With the first Viral Video and Media appearances I got a taste of whats to come. While I think I handled the Media craze.. There are a lot of things I wish I would have done better.. But regardless I am preparing for this new Opportunity.. and I plan to take advantage of every chance I get. Below I am listing some of what I am planning to do before and after the TV appearance. Please chime in with your thoughts and ideas for anything that would help. Quick Note: While the information that I will be on the premier is public.. I haven't officially announced it on my Facebook or other social media. The episode is airing in 10 days... I am planning to release my press release and make all official announcements either 6 or 5 days before the episode. Here is a List of Things I plan to do.: BEFORE THE SHOW 1. Get together an email list of all past clients and fans and send out an email letting them Know I will be on the show and to watch it. Also, Let them know that they can share it on social media. 2. Set up strategic facebook posts... that are timed with the initial press release. Saying that I will be on the show and pointing to my website blog with more information. 3. Have a well written blog post with more information and behind the scenes of the show. I am thinking I will have a few blog posts focusing on Penn and Teller. One before the show and one a few days later.. going behind the scenes. 4. Gather all information of all the past media relationships I have formed over the past few months and send them all the press release and personalized emails about the story. Hopefully I will lots of local articles written and maybe even score a news TV appearance promoting myself and the show. Since its on the CW it seems like the news channel will probably be CBS or TIme Warner News. 5. I am also tempted to possible hire a publicists to help me spread the word. AFTER THE SHOW 6. From what I can tell from the first season.. Many of the clips have the potential to go Viral. Luckily in my agreement I am allowed to post 3 minutes from my segment onto my youtube channel. I am torn between just editing my segment down to just 3 minutes and posting it. OR I could split the clip into a Part 1 and Part 2 for youtube. Not sure which one would be the better route. 7. Post my FULL segment to my facebook page and share the crap out of it.. also using paid facebook advertising. 8. I will make sure to include some sort of watermarking on the youtube video. I will also be doing my best to help make the youtube video go Viral. I have a decent following on R/Magic on Reddit.. so if I post the video to that and R/Cubers.. I assume someone will post it to R/Videos... Which would help the video take off. I would love any feedback you guys have.. and any interesting ideas you would like to share. AFTER THE SHOW AND VIDEO: Recently I just did a event for one of the largest Entertainment Companies in New York. The event went FANTASTIC and it looks like they will book me for around 20 events this year. Which is amazing. Hopefully the Penn and Teller Video will be just another thing to help them sell me to their clients. Another thing I plan to do is make a GIANT push towards the college market. Working on a new Image and re-branding myself specifically for the market. I believe in my show and I have 100% confidence that I can ROCK the market. I will be leveraging all the past media attention over the past months in posters, banners, flyers, givewaways etc.. So when I go to Apca and Naca and will hopefully stand out. I believe that my Showcase is original enough and different enough to garner some attention. So much work to do.. and so little time. |
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sjbrundage Loyal user 239 Posts |
So it's been 6 days after the show Penn and Teller: Fool us premiered. This is a follow up on last post and how steps I listed turned out.
1. Before all of this I never had any type of email lists.. and I finally release how much I have been missing out on. I spent a few days gathering up all my past clients emails. I sent out a friendly email saying that I was on the show. Many of them responded with extremely nice emails saying they would send out a blast to the rest of the company. Since then I have received facebook messages from many of the employees of these companies who congratulated me on the appearances. 2. Setting up the facebook posts went quite well. I focused on trying to draw attention to my magic page. What I typically did was post a photo on my magic page then share it with my standard facebook account. Many of the posts did extremely well.. multiple posts had hundreds and hundreds of likes. vast amounts of comments and lots of shares. It also drew lots of new fans to my facebook magic page and to my actual facebook. I gained over 700 likes this week. 3. Having the Blogs allowed me to draw some extra attention to my website. There was a huge increase in traffic the moment I shared those blogs on my facebook. 4. So instead of sending out a Press Release to hundreds on random reporters I decided to target specific reporters and media relationships I had already created for the past few years. I especially focused on people who have done stories on me before.. and those that would be most interested in doing stories in the future. The initial Press Release went extremely well in my eyes. I was able to get a on a Local Morning Show - CBS 6 News. We promoted the show and also my local brand of magic. Later on that evening they actually invited me back for the 10 and 11 nightly news right after my show aired. We got to talk more about the show and my local brand of magic. Here is 1 of those 4 segments. Just the 11 oclock nightly new: http://www.cbs6albany.com/news/features/......77.shtml Besides the local news I was also able to get another news channel (Time Warner Cable News) to agree to do a story on me in 2 weeks during the start of Track Season. They will come downtown and watch me busking and focus the story on the explosive career boost. The press release was also able to gather some of the local newspapers and a few did some stories after the episode. EX: http://www.dailygazette.com/news/2015/jul/11/0711_magic_wv/ These local appearances seemed to have worked. I went downtown Friday night to some street performing and was congratulated well over 30 times about the TV appearances. Many were about PENN AND TELLER but some where about CBS 6.. and some others were about Steve Harvey.. LOL. He decided to reair my episode the same day Penn and Teller came out. 5. I didn't hire a publicist.. but I did give my Press release to a friend of mine who is the CEO of a marketing company. She redid the Press Release and sent it back.. very much improved. For any interested here is the Press Release I sent out: https://docs.google.com/a/stevenbrundage......=sharing |
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sjbrundage Loyal user 239 Posts |
AFTER THE SHOW: This is the part I am most proud of.
6. As soon as the show came out I used software to get the HD footage of the entire episode. I then edited down my segment from 6 minutes to 3 minutes so I could post it to my channel and not worry about it getting taken down. 7. I then posted the full segment to my facebook. It was watched by about 22,000 people and had impressions to over 140,000.. About half organic and half paid. 8. I also put a watermark on the lower part of the video here: https://www.youtube.com/watch?v=BwDAXC0_Bxk . I posted the segment on Facebook and a few forums. It got shared extremely heavily between friends and was able to gather 20,000 views on youtube. My next step was to try and get the video to go viral or at least take off and gather a significant amount of views. For those who don't know what Reddit is.. It is called the front page of the internet. Videos and content that are posted there and get to the "Front Page" will almost always go viral and attract hundreds of thousands of views. I was able to post the content to R/Videos with then got nearly 4000 upvotes and was able to add nearly 300,000 views in a few days: https://www.youtube.com/watch?v=BwDAXC0_Bxk . One interesting thing about reddit is they very seldom like self promotion. When I first posted the video it was marked as spam and didn't show up anywhere. I had to repost it again but I contacted the mods and asked them to allow the post to go through and see if Reddit would up vote it or not. Lucky the video took off and hit the front page of reddit. Since the video has been shared on Reddit it has been picked up on numerous sites and is started to gain more attraction. NEXT STEPS: 1. Something extra that I decided to do was throw a contest. I decided to GIVE AWAY the signed Cube that was used to Fool Penn and Teller. I am running the contest on facebook, instagram and twitter. So far it has gathered loads of likes, comments and shares. It was also retweeted by Penn himself so that helped me gain a substantial amount of new followers. 2. The next thing I am working on is doing and ASK ME ANYTHING on reddit. Its basically a forum were celebrities will answer lots of questions from the users of reddit. A few months ago I did my first AMA and it gathered me loads of new follower and fans. https://www.reddit.com/r/IAmA/comments/2......e_video/ . For this next IAMA I will be focusing specifically on Fooling Penn and Teller and any questions they have about he show. Ideally it will attract even more views to my video and make the show itself more popular. I will also make sure to share my instagram, twitter and facebook on the IAMA and it should help me gather thousands of new followers and fans. |
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sjbrundage Loyal user 239 Posts |
I know that is LOT to read.. but hopefully it will help someone learn from my what I have already gone through. I wrote kind of quick and if there is something I didn't cover or you want more information about I would be more than happy to add more.
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Thehedge New user 43 Posts |
Nicely done and Congrats! Thank you for sharing you marketing preparations and experiences with us.
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle
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sjbrundage Loyal user 239 Posts |
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On Jul 13, 2015, Thehedge wrote: Thank you for the reply! I love sharing my experiences |
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sjbrundage Loyal user 239 Posts |
So the IAMA on Reddit went AMAZING! Gathering 100,000's of views! https://www.reddit.com/r/IAmA/comments/3......_fooled/
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Matt Adams Special user Harvest, AL 827 Posts |
Dude, you are the man.
Website: www.MattAdamsMinistries.com
Instagram: @mattadamsministries Facebook: www.facebook.com/mattadamsministries |
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