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eatonmagic Special user Orlando, FL 737 Posts |
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On Mar 28, 2015, MikeClay wrote: Mike! I love the way you think and you are DEAD on the money! The key to developing a good lead magnet is determining not only WHO you are trying to target but to also tap into the emotional aspect of their buying decision. Thus, the magnet itself NEEDS to be something that not only makes them feel they need it, but more importantly, triggers a psychological response and convinces them they need it. If I have a mother that is wanting to make sure that her son's birthday party is going to go off without a hitch, my lead magnet could be "10 Surefire Ways to Make Your Child's Birthday Party UNFORGETTABLE!". If you are targeting a trade show market, the lead magnet could be, "5 SUREFIRE strategies to stop traffic DIRECTLY in front of your booth...and KEEP them there!" Here's a lead magnet I designed for a client in South Florida... This lead magnet is targeting hi-end clients such as house parties, cocktail parties, etc. I had suggested to him to reach out to 20 or so event planners in Miami and build a JV alliance with them. Introduce yourself and let them know about the e-book and see if they would be interested in contributing an idea that will make an event unforgettable. In exchange, you include their business in the e-book. Of course, out of these 10 pages, your services would be on page 3 or 4 with your picture, company name and the title saying, "Add some REAL MAGIC to your event!" Going this route does a couple things, it gets you in the good graces of these event planners and can possibly lead to business for them, but more importantly, it now positions you as the best magician in THEIR minds. So when they have a client asking for some "unique entertainment" the event planner will remember you. I should also mention that the lead magnet itself doesn't HAVE to be an e-book. It could be ANYTHING that attracts the lead (hence the title lead magnet lol) You could have a video delivering information. SO in this case, imagine instead of Jack writing an e-book, he has a nice video interviewing these event planners. So now the media changes but the content remains the same. Maybe it could be a special offer. Perhaps offer a 30-minute webinar discussing 5 strategies for effective lead building for companies setting up a trade show booth. They have to fill out the form to register for this webinar that will play that night but attendance in cut off after the first 50 registrants. Of course this is bogus. You can have as many registrants as you want but it increases the "fear of loss" aspect. |
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Yehoshua Regular user Turnersville, NJ 159 Posts |
This information is gold! I'm currently struggling to find new ways to boost my business and increase leads, and more importantly, leads that book! I'm incredibly grateful for all the info you guys post here! When I think it's up to it, perhaps I might be able to get my website critiqued? I will admit, though I'm proud of what I've accomplished so far, I still feel my site is HEAVILY lacking in content, such as lead magnets, more video, video testimonials, etc. Just gonna keep at it!
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Mindpro Eternal Order 10586 Posts |
I agree, this is very generous for eatonmagic to share. But please do not miss the point. The main point is if you are considering this that YOU need to come up with YOUR OWN idea of such a lead magnet. Not take this idea that he shared and "adapt your own version" of it. It was provided as an example, not as something to be taken, copied or replicated.
Here is the problem. It is not the resource itself, in this case the e-book. That is the physical element. But what is truly the lead magnet is the process, procedure, purpose and business strategy behind it. This is what creates the magnet. A Magnet is just a piece of metal, it is the magnetic principle/element that creates the desired action. Same here. While it is great to see a physical example, the primary focus should be on exactly the who, what, where, when, why and how behind it. don't think that just creating (or copying) an e-book or idea will in anyway help you or your desired results. It won't. You will be completely disappointed. You must create the business behind it. In my opinion, this should be determined first, then the product created that brings the ideas to life, ties it all together and can generate the desired results of the plan and business. These two aspects MUST work in tandem in order to be effective. It's like the "show" and "business" truly make show business, one does not truly work without the other. Thanks for sharing. I hope this creates the right perspective. |
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Yehoshua Regular user Turnersville, NJ 159 Posts |
Nah, I totally understand that, Mindpro. No worries. No intention of copying anything. The "why" is always more important than the "what". However, it DOES get the gears turning as to what "whys" I haven't been considering, and so on. I get where you're coming from, however. Utilizing my social media and website, to this point, has been minimal. I've been gaining most of my leads from simply hittin' the pavement and making cold visits/calls, taking info from interested patrons at my restaurant gigs, etc. I follow up with everyone, but I still don't always see a big return on invested time, so I have been searching and reading other's Q&As in an effort to see which questions I -haven't- been asking, and need to be. Perhaps it's just a numbers game, but it may also be something I'm doing/not doing. I believe strengthening my web presence will help enormously, but, well, I'm still trying to figure out how to do that, from scratch.
Thanks again, however, for all the tips and ideas! Wonderful discussions we've got going on in this forum! |
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Mindpro Eternal Order 10586 Posts |
That was the overall point I was making and was not intended for you specifically, but rather as and overall observation, as you just know there are some that are scurrying to make this idea "theirs."
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Yehoshua Regular user Turnersville, NJ 159 Posts |
Very true. Sad, but true.
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charliecheckers Inner circle 1969 Posts |
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On Apr 4, 2015, Mindpro wrote: What a great way to describe this strategy. It sounds like such a strategy works best when one has a website devoted to a specific market, vs multiple or diverse offerings because it would allow the "magnet" to be a lot more powerful. Even if I am unable to implement this strategy currently, I am going to spend some time thinking about potential magnets for some of the markets we operate in. I can see where it could serve us well in the future. |
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