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ufo
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Hi folks,
Curious to ask those of you who stage events for publicity what your strategy is for making sure the press turns up.

Supposing you have adequate planning time. What would you do? Start with a specific media sponsor? Blitz all media with press releases? How far out (geographically) have you ever gotten coverage? Just wanting to pick the locks of your collective minds. Thanks.
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Stuart Burrell
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There are several ways, the most important one is making sure that the escape is safe and can be done. Then it comes down to finding the venue and letting the media know with press releases.

As for how far, well that is up to you.
Riley
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Quote:
On 2004-02-19 22:54, ufo wrote:

Curious to ask those of you who stage events for publicity what your strategy is for making sure the press turns up.


Go and visit the press office beforehand, take some cuffs (or something) with you. If they sense there is "picture interest" with the story they'll come with a photographer.

Riley
KingStardog
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There is a book that was put out in the early 90s by The Mastermind Group that walks you step by step through publicity stunts. The first part of it is a workbook to get set up with the press and to determine what goals and results you need from the stunt, as well as how to acheive them. The second half covers different stunts and how they work, what you need and how to pull them off.

There is also a small section in the back coverng Dixie Dooly's stunts in Vegas and gives examples of people that are constantly being written up in the papers.

It covers the straight jacket, blindfold drive, levitation/suspension and others.

Its fairly hard to find now, so when I dig my copy out I will post the title on this thread. If being a 'big name' is your goal, it will take you there, at the expense of your privacy.

Be sure that's what you want.
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DavidEscapes
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That sounds like an excellent and very useful book. When you have found your copy please do post the details!
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x-treem
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Santini's new book ...Entertaining with Escapes... does have quite a nice section on Publicty Escapes, loction for, getting the media involved etc. but it will not be out until the end of April.
A direct from text adaptation : The Strange Case Of Dr. Jekyll & Mr. Hyde Starring Mickey Rooney in his final role.
DavidEscapes
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Shawn.. You know very well that I am impatiently waiting for that book. Please don't tease me, it is not nice Smile

David
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KingStardog
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You keep teasing us with that. Don't you think its kind of mean, knowing how much we all want to get our hands on a copy?

Actualy I have all of my books in the bookshelf now so I will look for the title at lunch.
****
The name of the book is:

Publicity Stunts How to get your name in the newspaper.

Written by Jon Jenson
Produced by The Mastermind Group
1998

It is 65 single sided pages and comb bound.
Caters more towards Magicians, but does include the straight jacket.
...think not that all wisdom is in your school. You may have studied other paths,but, it is important to remember that no matter who you are or where you come from, there is always more to learn.
DavidEscapes
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Hmm.. I can't seem to track that one down. You wouldn't be interested in making a sale would you King?
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KingStardog
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Well, I don't realy want to sell my copy, and I ran a web spider for about 8K sites and came up with nothing for another copy.
Jon Jenson the writer and Illustrator is just as much of a mystery. So is the mastermind group.

You could e-mail Dixie. He should remember providing the newspaper articles to Jenson, and may have a way to contact him. His e-mail is at the bottom of this page. The video looks cool too. I always like that kind of historical stuff.

http://www.houdiniexperience.com/MAGIC%20SHOP.htm
...think not that all wisdom is in your school. You may have studied other paths,but, it is important to remember that no matter who you are or where you come from, there is always more to learn.
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Grrr.. someone else teasing me with interesting sounding books that I can't get copies of. Smile I am glad I didn't send you and Shawn Valentines cards now.

Thanks for taking a look King. It seems like you hit the same wall I did, I will just have to keep my eyes open for a copy.

Cheers
David
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KingStardog
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I'm sure that when I get Steve's new book this one will go in the recycle bin.
****
Update on book. I remember where I bought it now. I got it from Chuck and Barbara Leach. They got it as a sample from Murphys magic supplies. The title is still in Murphys list but the link is not active. You could email them and see if more are available.

I'm getting old. That was only like two years ago, and I couldn't remember where I got it.
...think not that all wisdom is in your school. You may have studied other paths,but, it is important to remember that no matter who you are or where you come from, there is always more to learn.
AJP807
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I'm having trouble finding the Murphy's Magic that lists that title. Has anyone else out there had any luck?
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x-treem
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http://www.murphysmagicsupplies.com this is Murphy's magic but I was unable to find it in the search. Smile Has anyone watched Dixie's video?
A direct from text adaptation : The Strange Case Of Dr. Jekyll & Mr. Hyde Starring Mickey Rooney in his final role.
KingStardog
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You have to go to the catalog and then books. Down at P its listed as publicity stunts. Jon Jenson has some sponge ball books in the list above that.
...think not that all wisdom is in your school. You may have studied other paths,but, it is important to remember that no matter who you are or where you come from, there is always more to learn.
AJP807
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Well, I found the sponge ball stuff but the only thing listed under Publicity Stunts is Pulp Friction by Lee Asher, Punch Letters by Ray Grismer, and Pure Effects by Derren Brown. I'm going to try to e-mail them to see if they can still get the Publicity Stunts book. Or maybe I could contact Mr. Jenson directly.

Regarding Dixie Dooly, I haven't seen his videos yet but I did see his show out in Vegas a few years back. I thought it was pretty good and I was also considering getting his tapes, so I also would appreciate any feedback from someone who has seen them.
Best regards, Tony Parisi
x-treem
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I did find it in the catalog quite a few down from the sponge balls, don't try the search function just got to, Catalog > Books> P

It is just titled Publicty Stunts
A direct from text adaptation : The Strange Case Of Dr. Jekyll & Mr. Hyde Starring Mickey Rooney in his final role.
AJP807
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I just had no luck at the Murphy's site but I manage to order the book from Misdirection Magic Shop out of San Francisco for $25.00. Anyone interested can contact them at http://www.misdirections.com.

The book is only listed as "Publicity Stunts" but I called and spoke to them and verified that it is the Jon Jenson book with the long title. They are there on the weekends but are closed on Mondays, and you cannot order the book from the website. You must call or e-mail them.
Best regards, Tony Parisi
DavidEscapes
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Well tracked down Tony!

I have e-mailed Misdirections for a quote for carriage to the UK. Looking foward to this book. Smile

Cheers
David
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AJP807
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Thank you David. I'm looking forward to reading it myself.
Best regards, Tony Parisi
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