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The Magic Cafe Forum Index » » Tricky business » » Embracing Change - Connecting And Communicating With Prospects In This Ever Changing World (2 Likes) Printer Friendly Version

lou serrano
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Los Angeles, CA
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It's been a while since I've posted anything on the Café, as it seems there hasn't been much action on this particular forum. Hopefully I'll be here to contribute more often.

My latest video blog is about embracing change in how we connect and communicate with our target market and our prospects. If it''s of interest to you, please check it out here: Embrace Change

Hopefully this will start a discussion that will help all members of this forum.

Respectfully,

Lou Serrano
charliecheckers
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Lou -As always, thanks for sharing your perspectives and contributing to the discussions here.

For me, I have seen how embracing newer formats for connecting with other individuals has helped me far more in the development of my business than using the newer communication formats to reach customers. My business model does not rely on most of the formats mentioned in your video at all. Part of this is because I am only part time, but even thinking through what my strategy would be moving to full time would not heavily involve them. Perhaps this is due to the fact that I am in the children's market which is a lower priced market, but I have always tried to leverage past performances and clients to build a network of clients and reach new markets within the children show arena. I still believe one is better off spending time to create a unique performance offering and novel branding strategies than to try to out market others unless marketing is a super strength of the individual. Also, it seems to me as though many try to optimize tools without first developing a proper business model to fit their offering.

Never the less, I agree with you that it is wise to realize that times, technology, and communication styles are always changing.
lou serrano
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Los Angeles, CA
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Charliecheckers,

Thank you for your perspectives as well. I think getting various points of view is good for people to make educated decisions.

Since you're a children's magician, I should mention there is a magician out here in Los Angeles who dominates the children's market. He got his first Yelp review in 2012 and now has over 240 Yelp reviews. I believe he's doing anywhere from the 3 to 8 shows a weekend and averaging $400 per show. Not bad for a weekend of work. While others are charging much less for children's shows and are struggling to book a couple of shows a weekend, he has found a way to use a modern platform to reach his target market. It's worth taking note.

Wishing you continued success!

Lou Serrano
charliecheckers
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Quote:
On Nov 12, 2015, lou serrano wrote:
he has found a way to use a modern platform to reach his target market. It's worth taking note.
Lou Serrano


Lou - you are correct, this is worth taking note. Your post made me think through how to use some of these platforms to my advantage by thinking outside the box. While the generally practiced use of them may be of little value to me, I can now see other ways they can be used to set me apart. I have to give this a bit more thought.

Thanks for encouraging us to embrace change!
TomBoleware
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Hattiesburg, Ms
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Lou, well done on the blog post.

The thought of change reminds me of the saying that it took AT&T 75 years to reach 100 million customers,
while it took Candy Crush only 1 year to reach that same amount. Yes times are moving faster than ever
and the key to a successful business is keeping up with the outside world. What we think about modern
technology doesn’t matter, what our prospects and customers think does matter.


Also Lou, Congratulations on the recent marriage. My wife and I cerebrated 43 years together this week,
hopefully you and yours can say the same one day.

Tom
Do What Others Do And You Will Become Average

The Daycare Magician Book
www.amazekids.com/magic-downloads/childrens-magic-ebooks/the-daycare-magician/

Tom Boleware
www.tomboleware.com
lou serrano
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Los Angeles, CA
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Quote:
On Nov 12, 2015, TomBoleware wrote:

Also Lou, Congratulations on the recent marriage. My wife and I cerebrated 43 years together this week,
hopefully you and yours can say the same one day.

Tom


Thanks for the good wishes, Tom. 43 years is quite impressive. Unfortunately for us, we're much too old to hit that 43 year mark, but I'm very grateful to have found the right person, after all these years, to share whatever is left of the journey.

Best,

Lou
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