I have several products:

Marketing Magic - 723pg Hardback Book + DVD
http://www.amazingstephen.co.uk/shop-mar......ng_Magic

A digital version can be bought from Penguin and most magic dealers.


This book examines all the markets, promotional material, S.E.O., advertising methods and business strategies in finding, getting and keeping work as a professional magician.

It includes the full 723 page book, as an A4 size hardback book and a DVD lasting 2 hours, 25 minutes discussing some of the various chapters within the book that Stephen feels are the most important.

He reveals everything from how much performers are paid, how to get the elusive jobs, links to the relevant websites and agents responsible for recruiting along with a yearly breakdown on what months to market to particular groups and societies to maximize getting the gigs.

In the 20 years he has been performing professionally. He has been an illusionist, close-up magician, children's entertainer, bar magician, cabaret artist, agent and public speaker. He has almost done it all and he is now ready to reveal all his secrets so that you too can make a living as an entertainer in any facet of the entertainment industry.

The physical book is only available from this website while stocks last.

Promotional Material
1. The Marketing Map
2. Stage Name
3. Logos
4. Leaflets
5. Colour Branding & Costume
6. Business Cards
7. Roller Banners
8. Branded Giveaways
9. Free Party Invitations
10. A-Frame Boards
11. Brochure / Flyer
12. Party Tips Flyer
13. £10 Discount Voucher
14. Sign Writing Your Car
15. Personalised License Plates
16. Profile Photos
17. Show Pictures
18. Celebrity Photographs
19. Promo Videos
20. Colouring Page of Yourself
21. Branded Clothing
22. Unique Selling Points

Your Website
23. Building a Website
24. Mobile Websites
25. Prices on your Website
26. Written and Video Testimonials
27. Availability Calendars
28. Venue Hire Web Page
29. Entertainers Database Software
30. Email Bulk Messaging Software
31. Money Back Guarantee

Online Presence
32. S.E.O. (Search Engine Optimisation)
33. Google Adwords
34. Bing
35. Netmums & Google Businesses
36. Free Listing Websites
37. Getting Reviews
38. Facebook Fan Pages
39. Facebook Pay to Advertise
40. Twitter / Instagram etc.
41. LinkedIn
42. Google Alerts
43. Using Social Media

Advertising
44. Leaflet Drops
45. Wall Planners, Posters & Magazines
46. Newspapers
47. Local Magazines
48. National Magazines
49. Parenting & School Magazines
50. Free Telephone Directories
51. Yellow Pages
52. Yell.com
53. Party Pop and others
54. Text Enquiries via a Website
55. Telephone Number Blocking
56. Adverting on Television
57. Advertising on the Radio
58. Post Office Screens
59. Giant Roadside Billboards
60. Advertising on Buses
61. Religious Holidays
62. E-mails & Letters to Schools
63. Library Shows
64. Letters to Pubs
65. Advertising to Hotels
66. Department Stores & Supermarkets
67. Advertising to Sport Clubs
68. Websites at ToysRUs

Ways to Get the Work
69. Recommendations
70. Getting a Referral
71. Wedding Fairs & Bridal Shops
72. Shopping Centre Busking
73. Charity Shows
74. Network Meetings
75. Cold Calling
76. Staying Behind to Network
77. Hair Salons
78. Host your own Funday
79. Agents
80. Beware of the Agency Scam
81. Magic Gigs Websites
82. Talent Agencies
83. Hot Leads through Hired Venues
84. Setting up a Competition
85. Personalised Tricks for Clients
86. Party & Event Planners
87. Free Phone Numbers
88. Call Divert
89. Follow-Up Telephone Calls
90. Handling Telephone Enquiries
91. Handling E-Mail Enquiries
92. Publicity Stunts
93. Using Public Venue Shows
94. Facebook Group Posting
95. Referrals from Entertainers
96. Breaking into Television
97. Networking in Church
98. The Job Centre
99. Letters to Restaurants

The Markets

Close-Up
100. Residencies: What to Charge
101. Residencies: Finding the work
102. Residencies: Keeping the Gig
103. Premier League Football Clubs
104. Mobile Stationary Magic Bar
105. Hen and Stag Nights
106. Bar Hustling
107. Working a Nightclub
108. Bar Magic
109. Graduations, Proms & Colleges
110. Cruise Ship Close-Up

Tuition
111. One on One Magic Tuition
112. Going into Schools
113. Full Day Enrichment Class
114. After School Clubs
115. Over 60's Clubs
116. Magic Workshop Lecture Notes
117. Summer Camps
118. Scout and Brownie Camps

Public Speaking
119. Women Institutes & Rotary Clubs
120. Speaking on Cruise Ship
121. Magic Club Lectures

Children's Show
122. Children's Birthday Parties
123. Ferry Entertainment
124. Working with Photographers
125. Theme Park Shows
126. Cruise Ships
127. Summer Camps
128. Caravan Parks
129. Agricultural, Animal & Flower Shows
130. Park Events
131. Hospital Giggle Doctors
132. Being Santa
133. Santa's Grotto Entertainment
134. Lapland Flight to Meet Santa
135. Cinema Kids Club
136. Blue Coat Holiday Parks
137. Circus Skills Clubs
138. Party Host at Food Restaurant
139. TV Show Warm-Up
140. Halloween Safety Show
141. Car Dealerships

Staff Training
142. Balloon Modelling Training
143. Team Building Sessions
144. Persuasion Seminars
145. Towel Folding Classes
146. Magician Master-Classes
147. Magician's UK Lecture Tour
148. Magician's US Lecture Tour

Adult Cabaret
149. Rural Touring Booking Agents
150. The Casino Circuit
151. Edinburgh Festival
152. Comedy Festivals
153. Corporate Magic
154. Rehearsal Opportunities
155. Hiring a Theatre
156. Club Med Working Holiday
157. Trade Shows
158. Cruise Ship Cabaret
159. Comedy Clubs
160. Weddings
161. Adult Birthday Parties
162. Cocktail Evenings / Retirement Parties
163. Gospel Magic
164. Christmas Light Switch On
165. Magic Festivals
166. Disability Groups
167. Retirement Homes
168. Holiday Park Circuit
169. Hotel Parlour Shows
170. Golf, Conservatives & Pubs
171. Magic Club Dinners
172. Busking with Adult Magic
173. Ghost Walks
174. Séances / Ghost Spirit Shows
175. Touring the UK with your Show
176. The Illusionist Super Show
177. Being an Illusionist

Side Selling
178. Opening a Magic Shop
179. Face-Painting
180. Bouncy Castle Hire
181. Toastmaster
182. Magic Bus Parties
183. Quiz Master at a Wedding
184. Sell Quiz Pack
185. Buying and Selling Magic
186. Becoming an Agency
187. YouTube Video Series
188. Opening a Magic Bar
189. Psychic & Palm Readings
190. Punch and Judy
191. Selling Balloons
192. Party Bags
193. Selling Your DVD
194. BOR Back-of-the-Room Selling
195. Taking on an Apprentice
196. Wedding Add-Ons
197. Writing and Selling Books
198. Convention Circuit

Specialised Shows
199. Lost Luggage Show
200. Educational Magic
201. Reading Show
202. Summer Reading Themes
203. Safety Show
204. Healthy Eating Show
205. Recycling Show
206. Applying for a Grant or Sponsorship

The Plunge
207. Part Time Limitations
208. Quitting Your Job
209. Time Spent Marketing
210. Increase your Age Range
211. Inner City Parking
212. Remembering your Name
213. The Group Photograph
214. Standing Ovations
215. After-Show Giveaways
216. Thank-You E-Mails
217. Surveys & Feedback Questionnaires

Pricing and Business
218. Adult Cabaret Prices
219. Children's Entertainers Prices
220. Adult Close-Up Prices
221. Looking At Our Competitors
222. $100,000 Magic Show
223. Deposits
224. Repeat Customers
225. Midweek Show Prices
226. Working on Christmas Day
227. Confirmations / Invoices
228. CRB, DBS & PL Insurance
229. PAT Testing
230. Risk Assessment
231. Limiting Travel Distance
232. Milking your Clients

Life Lessons
233. How Long to Fill the Diary
234. Telling the World
235. Think positive
236. Taking a Holiday and Burnout
237. Magic Competitions
238. Joining a Magic Club
239. Changing the Tricks

240. Conclusion
241. Other Marketing Resources
242. Free Podcasts

723 Pages, A4 size. Ariel 12 font, Single line spacing with narrow margins - so jammed packed with no padding!


Everything I know about being a Children's Entertainer - 363pg Book
http://www.amazingstephen.co.uk/shop-mar......ingIKnow

This 363 page book in A4 size answers over 438 questions on the business of being a professional children's entertainer. Over 26 chapters, we explore everything from what tricks to perform to show structure, child control to character. Its a marketing system, reference guide and encyclopaedia all rolled into one!

Presented in Q & A format with a complete hyperlinked index of questions to navigate to any part of the book immediately. This is the ultimate resource for information on the real business of performing professionally.

This book is an accumulation of all my knowledge from the last twenty years of performing. It is suitable for everyone from a complete beginner wishing to start out in magic to the professional wishing to expand the business to new markets. I discuss many points including the secrets of getting celebrity clients to showing examples of my leaflets and colouring book competition.

Most of this book was released previously as a PDF called "The Children's Entertainers Guidebook" but has been updated, reformatted and remodelled in 2015 as this new physical book.

Only available from this website while stocks last.

Chapter 1 – Introduction
Chapter 2 – Business Management
Chapter 3 – Getting the Booking
Chapter 4 – Pricing
Chapter 5 – Putting Your Show Together
Chapter 6 – Tricks
Chapter 7 – Show Structure
Chapter 8 – Character / Costume
Chapter 9 – Things to Consider Before Starting
Chapter 10 – Before the Event
Chapter 11 – Before the Show
Chapter 12 – Starting the Show
Chapter 13 – During the Show
Chapter 14 – The Show Contents
Chapter 15 – Finishing the Show
Chapter 16 – After the Show
Chapter 17 – Working with Puppets
Chapter 18 – Balloon Modelling
Chapter 19 – Other Performing Situations
Chapter 20 – Child Control
Chapter 21 – The Disco
Chapter 22 – The Two-Hour Show
Chapter 23 – Other Questions
Index of Questions

Great ad copy also.

Since it has been since 2018 that I posted on this thread, I supposed another update is in order.

1) Tales From The Flip-Side and the Magic Cabaret continued to tour theaters and comic cons all over the country, selling out theater after theaters - 80% of the venues where hard sell outs.
2) I continued to performnightly at House of Cards in Nashville until the pandemic shut downs.
3) In 2019 I took the manager role for Nightly Spirits Ghost TOurs and launched Music City Music & Mystery Tours with them. I'm heading into my 4th year with them.
4) As a result of that gig I created a new theater show called The Haunted Theater and present that in theaters across the country. In Oct 2021 I performed 58 shows in 14 days.
5) Big Daddy Cool died of Covid and I made a pivot to focus primarily on writing my Decoverse series of books and launched a new live stream podcast that is now ranked in the top 10% globally.
6) As of today, I have workshopped several new shows inspired by the podcast and comic cons I have been active in for over 15 years. A few theaters and a few cons with plans for a potential theater tour in 2023.

And for those of you wondering about updates to "How To Produce" the e-book has been updated several times on Lybrary and Amazon. You're welcome!

John B. Pyka

Grabbed it on KU, thank you!

WOW! Almost another 2 years since my last reply...

2023 - I toured a new show called Beyond Smoke & Mirrors, including a 12 week run at the Palace Theater in Gallatin TN, performing as Johnny Beyond.
2024 - I continue to manage Nightly Spirits Tours and perform ghoststories and magic nightly.
2024 - My podcast and social media brand Back of the Cereal Box is ranked in the Top 10% of podcasts globally and presents The Super Saturday Matinee for live events and venues across the South...

All of what I do today I do using the techniques I teach in Theatrical Magic. But you already knew that.

You are very welcome!