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The Magic Cafe Forum Index » » Tricky business » » Sending a client an article of interest (1 Likes) Printer Friendly Version

wizardofsorts
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Special user
Chicago, IL
935 Posts

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Back in the day, you used to cut an article from the news paper or a magazine that you thought would be of interest to a prospect or client. It was recommended that you highlight, draw arrows, etc on the article. I've heard this called the mutilation technique but my web search only served up very disturbing results.

What is the modern equivalent? I know you can email anyone a link to an article but how can you mark up the article? Photoshop? Save it as an image and import it to Word and "write in the margins?"

Is anyone doing this?

Thanks
Edd
Edd Fairman, Wizard of Sorts is a corporate magician available for your next trade show, hospitality suite, client luncheon, or company event. http://www.wizardofsorts.com
Mindpro
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Inner circle
9681 Posts

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I remember some doing this yeas ago. I think with the change of time and now with self-publishing and social media it, in it's original format, is past its time. But I do think think the same premise is done today with things more direct and offering better results. Rater than sending a article of interest from someone else, why not write your own? Better yet generate some of your own press and media segments and send them those. Much more direct, much more of interest to them, much more opportunistic in the terms of possible and potential benefits and results to you (and them).

I was approached earlier this summer to write a series of articles on the business side of entertainment for the free monthly Magic Road Show. Which I gladly accepted and have been getting great feedback from. So many performers have questions or problems in their operations but are afraid to ask or are afraid to post here because of the way some will respond to them (which I've known for years). Yet the messages I've been receiving show these articles are resonating and helping many. Now I could very easily take this a step further and use these monthly releases in the exact same way you are referring to by sending them to other entertainers who could potentially want to do business with me. The same can happen with other press and media segments. You can send them to you past client, new prospects, etc.

I feel this is today's version of the old "mutilation technique" you are referring to (I don't remember ever hearing that term though).

Btw, are you the same Ed form Chicago that has signed up for my Las Vegas Entertainment Business seminar workshop next week?
CurtWaltermire
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Curtis The Mentalist
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WordPress has a plug-in called "Press This" that you can install in your browser as an extension. The icon is a metallic, 3-dimensional looking button. It allows you to capture clips from any webpages you are reading and insert them immediately into your blog, web-page, etc. I've only used it once or twice, and that was quite some time ago. To the right person this may be useful. I usually did what Mindpro just suggested, however, and used the clip to create my own content and then reference or link to the other article if necessary or for crediting purposes.
wizardofsorts
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Chicago, IL
935 Posts

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Quote:
On Nov 10, 2016, Mindpro wrote:
Btw, are you the same Ed form Chicago that has signed up for my Las Vegas Entertainment Business seminar workshop next week?


I am not that Ed. I am the only Edd with 2 d's I know of. I don't even know another Ed who's an entertainer in Chicago. Interesting.

Thanks for the thoughts on producing my own stuff as opposed to sending someone else's stuff.

Thanks,
Edd
Edd Fairman, Wizard of Sorts is a corporate magician available for your next trade show, hospitality suite, client luncheon, or company event. http://www.wizardofsorts.com
Donald Dunphy
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Inner circle
Victoria, BC, Canada
7384 Posts

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If you wish to add some punch to a printed document, file, or website, you might be looking for something like "Copydoodles."

http://www.copydoodles.com/

The company was started by a (non-magician) friend of the late Eric Paul, named Mike Capuzzi. That's how I heard about it.

I've heard of some magicians who use this product to enhance their marketing materials.

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
Keith Raygor
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Special user
Naples, FL
962 Posts

Profile of Keith Raygor
Donald's link may be just what you're looking for.
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