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The Magic Cafe Forum Index » » Tricky business » » W.O.M. Marketing on Social Media (5 Likes) Printer Friendly Version

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RobertSmith
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To the original poster, cbguy...

You originally asked about word of mouth on Facebook. Two very seasoned practitioners gave you their thoughts.

While I'm not 100% in agreement with eatonmagic I've done background on him and he is legitimately a practitioner. So while we disagree to a point, I give him respect for his opinions and experience.

I can't speak to some of the others on this thread but can unequivocally tell you this. The theee loudest people in this discussion aren't practitioners. They're headline readers. They've read a headline or an article but they haven't executed.

Anyone reading this far should keep that in mind when considering the advice given.
Station10
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It's amazing how a simple question can de-evolve into such a comedy of errors. I responded before giving my thoughts, which appear to have gotten buried under the avalanche of other comments. But to get back to the original question of generating word of mouth advertising on social media sites.

Here are some of my previous thoughts and a few new ones:

1) must be engaging - the audience needs to be able to interact (not just react) If it is just you spouting off how great and entertaining you are than it will be just another ad that they quickly by-pass. Questions need to be asked, opinions solicited, contests held. Get your audience to communicate with you and develop a relationship. Make them feel like they are important.

2) Call to action - as with any marketing it is best to have a call to action . . ENDING SOON! . . . ONE NIGHT ONLY! . . . LIMITED SEATING . . . you get the picture. There needs to be an implied or perceived scarcity to help compel people into action.

3) Visual is the key - people are in a hurry today and scan through social media sites very quickly. Large amounts of text are quickly overpassed. Make sure you have great pictures that will grab the readers attention. Have them property framed and in-focus with good lighting. I see so many bad pictures that people post to try to sell their items.

4) Involve others - people like to see themselves or others they know. Take advantage of photo ops to be seen with other prominent people in the community. Chamber of Commerce Meetings, local fundraisers, school events.

5) experiment with various platforms - what works for one will not work for other platforms. Facebook, twitter, instagram, snapchat and I'm sure there are other's too. Each one has a different flavor, make sure you try to find out what works for each and tap into that.

6) Invite them - while posts should generally be short and sweet (remember, people don't have the time and if you can't say what you want in one or two sentences then they probably won't read it. BUT!!! you can invite them to subscribe to your email list, blog, newsletter and so on to learn more or receive special offers. If they do this they are showing a deeper interest and a desire to devote more time to you. Use these devices to expand upon your short posts.

7) Consider paid advertising - through demographic, sociological, economic and other filters you can pretty specifically target your audience with paid advertising.

8) Don't expect immediate results - any good advertising takes time to build up, especially word of mouth advertising. You may luck out and have some items go viral but as with anything worthwhile you will have to work at it.

9) Frequency - this will take a bit of experimentation. You will need to make sure you post and engage enough that you will keep people's interest but not so much that you become annoying. I've had some people that post dozens of times a day and flood my newsfeed with their advertisements . . . these people are quickly blocked. On the flip side you can't post something once a month or longer and expect to stay relevant.

There is no one set answer to how to do things. What works for one person may not work for another.
John Gilmore
www.blindeyemagi.com

"I am a great admirer of mystery and magic. Look at this life - all mystery and magic." ~ Harry Houdini

"To Strive, to seek, to find, and not to yield!"
~ Alfred Tennyson
Dannydoyle
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Quote:
On May 8, 2017, RobertSmith wrote:
To the original poster, cbguy...

You originally asked about word of mouth on Facebook. Two very seasoned practitioners gave you their thoughts.

While I'm not 100% in agreement with eatonmagic I've done background on him and he is legitimately a practitioner. So while we disagree to a point, I give him respect for his opinions and experience.

I can't speak to some of the others on this thread but can unequivocally tell you this. The theee loudest people in this discussion aren't practitioners. They're headline readers. They've read a headline or an article but they haven't executed.

Anyone reading this far should keep that in mind when considering the advice given.


Interesting in that you seem to mean experience matters.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
G. Batson
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Quote:
On May 8, 2017, RobertSmith wrote:
To the original poster, cbguy...

You originally asked about word of mouth on Facebook. Two very seasoned practitioners gave you their thoughts.
.
.
I can't speak to some of the others on this thread but can unequivocally tell you this. The theee loudest people in this discussion aren't practitioners. They're headline readers. They've read a headline or an article but they haven't executed.

Anyone reading this far should keep that in mind when considering the advice given.


A wise man once said "Those who say it can't be done need to stop interrupting those of us who are doing it."
.
Keith Raygor
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Naples, FL
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Quote:
On May 5, 2017, Mindpro wrote:
4. Keith still clearly has a mono-focused agenda that is transparent to everyone even though he thinks he's being clever.

Yes, I do tend to respond to your posts that contain statements I disagree with. I hope you'll agree that is one of the purposes of this forum.

I've always been transparent about why. Because I disagree with most of what you write, based on my experience as a full-time entertainer for over 4 decades, in a variety of disciplines. And I'm not selling anything. To repeat - I'm not selling anything.

And transparency is where it's at, in my book. One can't be any more transparent than putting their name to their words and works.

Of course you have a right to remain anonymous, and I wouldn't think otherwise. But when you promote your ebooks, while giving, what is in my opinion, questionable advice, it begs further knowledge about the author of any of it.

I think it couldn't be said any clearer than this - from right here in the Tricky Business section. It's something you wrote:

Quote:
On Jul 17, 2014, Mindpro wrote:
However, I strongly believe when you cross over into offering advice, services or products for compensation, your position is elevated to another level. With that should come some additional information subjective to this new level and direction you are seeking.

What is your experience?
Who are you to offer such information?
What areas or markets is your experience in?
What is the backstory to gaining your experience?
How long have you been practicing this knowledge and experience?
What have the results of your personal experience been?
How does this differ from other products based on the same experience?
How and why is this difference?
Why are you the guy to trust or turn to for such services and information?

Simply put, I think you should first, before ever releasing any information, introduce and provide all of the who, what where, when, whys and how related to you, your business, your knowledge and person experience, to allow others to have a much clearer understanding of you, your products and services, the backstory as to what and why it is all about and came to be, and what makes you the expert or authority that you are positioning yourself to be by offering such products and promotional offers.
Dannydoyle
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Keith you never had another job in 40 years other than performer? Congrats. Not an easy accomplishment.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Keith Raygor
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Please see that I did not say 40 consecutive years. Only the last 25 are consecutive. But most of my other jobs (not counting the 40), were entertainment industry-related. And thank you.
Dannydoyle
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25 is impressive isn't it?

And let's not get misunderstood. One can do well for 25 years and not be a "superstar" and known in the inbred magic community. 25 years you tend to learn a thing or two. (Actually one can do VERY well.)

Just doing this for 25 years with no other means of support is impressive.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
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