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The Magic Cafe Forum Index » » Tricky business » » W.O.M. Marketing on Social Media (5 Likes) Printer Friendly Version

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Station10
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I've noticed a big change over the years on how advertising works. I started back in 1988 at our families B&M store and handled our advertising. First ads in local papers did the best, then people started becoming more mobile and radio advertising was tops. TV advertising became more affordable when you could produce ads that ran on local cable channels but with the influx of 100's of channels than soon got lost in a sea of channel changers.

Direct mailing to a targeted audience was always our top performer. I developed a long past & potential client list that I would send mailings to 3-4 times a year.

When myspace, facebook & twitter started I jumped on that bandwagon. Myspace soon died out and I never had much success with twitter. Facebook seemed to be where it was at.

Today's buzzword is social engaging . . . not advertising. People do not want to be sold anything. They want to be engaged, interacted with and socialed with. They want to feel part of a community. While hard sells still work from time to time in my experience it works best to develop relationships with your followers. Post content that they can comment on. Ask them questions. Have them share their stories. It cannot be all about you, people nowadays want and need to be recognized.

sure by all means promote your shows and services. Highlight your talents but also share noteworthy news, express opinions, share funnies. Hold picture contests. Bring your followers in so they feel as if they are part of the community. If they comment on your post, reply to them. You don't have to reply to every single comment but enough to show that you are responding and appreciating their time spent on your page.

Todays society is a video and image driven group. Their attention span is short. They will not read paragraph after paragraph of words. They want something that they can see or read quickly as they are scrolling through on their cellphone or tablet. You can create longer posts in a blog and share a link and have a quick highlight to catch their attention and draw them in. Pictures and video should be good quality. Posting a blurry out of focus picture does nothing to promote you or our business.

If you get our audience engaging with you then you have much better chance of getting the Word of Mouth marketing that you are looking for.
John Gilmore
www.blindeyemagi.com

"I am a great admirer of mystery and magic. Look at this life - all mystery and magic." ~ Harry Houdini

"To Strive, to seek, to find, and not to yield!"
~ Alfred Tennyson
Tim Zager
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I haven't seen the OP respond since the question was asked. Here's my .02 on the original question.

>>> Does anyone have any recommendations on good books for generating Word of Mouth Marketing, using Social Media?

Tribes - Seth Godin
I have used the information to build my "tribe" on Snapchat. Godin does not specifically talk about any specific social platform, but does talk about how the internet has removed the barriers of geography and time. Snapchat fits well for me because the people I want to make connections with "live" there.

Outside of books, I recommend Gary Vaynerchuk as an online resource (garyvaynerchuk.com) to learn how to use social media to make connections, rather than sell.

This quote from one of his articles helped me change the way I approach my market...

"You can be as tactical as you want, but you need to understand your marketing purpose first. It is what separates salespeople from brand marketers. Salespeople utilize tactics, brand marketers believe in the religion." ~Gary Vaynerchuk

To put that quote in context, he's referring to the "religion" to mean asking better questions like "What do you want most to happen?" ,"Who do you need to speak to in order to make that happen?", "How is your audience likely to react?"
.
Make sure your customers never lose your information,
with a Digital Business Card.
Dannydoyle
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The thing is any sort of marketing is about far more than just being seen.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
RobertSmith
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Quote:
On May 1, 2017, Tim Zager wrote:
I haven't seen the OP respond since the question was asked. Here's my .02 on the original question.

>>> Does anyone have any recommendations on good books for generating Word of Mouth Marketing, using Social Media?

Tribes - Seth Godin
I have used the information to build my "tribe" on Snapchat. Godin does not specifically talk about any specific social platform, but does talk about how the internet has removed the barriers of geography and time. Snapchat fits well for me because the people I want to make connections with "live" there.

Outside of books, I recommend Gary Vaynerchuk as an online resource (garyvaynerchuk.com) to learn how to use social media to make connections, rather than sell.

This quote from one of his articles helped me change the way I approach my market...

"You can be as tactical as you want, but you need to understand your marketing purpose first. It is what separates salespeople from brand marketers. Salespeople utilize tactics, brand marketers believe in the religion." ~Gary Vaynerchuk

To put that quote in context, he's referring to the "religion" to mean asking better questions like "What do you want most to happen?" ,"Who do you need to speak to in order to make that happen?", "How is your audience likely to react?"


Funny you bring up Gary Vaynerchuk.

To quote, Gary, "Organic reach is dead. If you want your message out, pay."

Maybe GaryVee should listen to some of the guys here at the Magic Café more often. He might be able to buy the Jets sooner.

I'm out. Y'all know where to find me.
JoshLondonMagic
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"Jab Jab Jab Right Hook" by Gary is probably the best book on social media.
Josh
Keith Raygor
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Quote:
On May 3, 2017, JoshLondonMagic wrote:
"Jab Jab Jab Right Hook" by Gary is probably the best book on social media.


Excellent resource. Almost required reading when it came out.
Mindpro
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Its amazing to me how so many of you only like to tell a portion of the story here. Of course Gary is going to tell you pay is the only way to success, he is a partial owner, investor, interest-bearing consultant and/or advisor to Uber, Birchbox, Snapchat, Facebook, Twitter Yelp, and Tumblr.

He mas MUCH to gain by stating this position.

Lately so much misinformation and misperceived information is trying to be passed off as fact around here.
Keith Raygor
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I know, it's ridiculous, isn't it?
Listening to the advice of a known person whose knowledge was sought by those seven companies.
Next thing you know, people will be following the advice of anonymous posters with questionable track records!
Thank goodness there's unbiased people, who have NOTHING to gain, to warn us. Smile
Dannydoyle
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I love the way sarcasm passes for wit or even a point.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Keith Raygor
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Thank you, Danny. I was uncertain whether the sarcasm would come through. It can be difficult in written word, so I'm happy that it worked.

My point is an important one, so if it's not clear to you, I'm certain that it was to others.
Dannydoyle
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Yes my lord your point is always the same Keith. You hate Mindpro. You don't like what he does. It could not be more clear. It is old, it is tired and it is getting to run down the place. Get over it and act like an adult.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
thomasR
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Quote:
On May 4, 2017, Dannydoyle wrote:
Yes my lord your point is always the same Keith. You hate Mindpro. You don't like what he does. It could not be more clear. It is old, it is tired and it is getting to run down the place. Get over it and act like an adult.


Other than you and his coaching clients, does anyone here actually like MindPro? Serious question. I feel bad for derailing the thread but since you already decided to do that by coming to MindPros defense it seems a good time to ask the question.
Dannydoyle
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Is it about that? A 4th grade popularity contest?

And just after Walter put up a thread asking for everyone to act like adults LOL.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
WDavis
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Quote:
On May 4, 2017, thomasR wrote:
Quote:
On May 4, 2017, Dannydoyle wrote:
Yes my lord your point is always the same Keith. You hate Mindpro. You don't like what he does. It could not be more clear. It is old, it is tired and it is getting to run down the place. Get over it and act like an adult.


Other than you and his coaching clients, does anyone here actually like MindPro? Serious question. I feel bad for derailing the thread but since you already decided to do that by coming to MindPros defense it seems a good time to ask the question.


Thomas,

On another thread I asked people to post questions within a context. I will reply to your question but first I will restate what I understand your mindset to be. Please correct me if I am wrong.

You feel that the only ones who actually like Mindpro are Danny and his clients. This leads me to the conclusion you don't like mindpro.

Now the word "like" is ill defined. How are you referring to liking him? As an individual, businessman, lover, or someother meaning? It's to subjective a word on its own without qualification. I am presuming as an individual.

Now I will qualify my response.

I've not met with mindpro, not spoken beyond written word here on the Café. I have purchased his entertainers toolkit to get a better feel for his qualifications and knowledge.

Now my interactions with mindpro have been civil. I have found him to be knowledgeable and passionate about what he does and knows. I also have found he is not afraid to toot his horn or express his opinion. I personally, don't find anything wrong with him tooting his horn or expressing an opinion, as I've yet to see anything to contradict his image portrayed. Additionally, if a consultant/entertainer can't self promote and back it up, they aren't that good to begin with. Some find it off putting. Others cherry pick certain aspects, specifically his webbased business storefront as antiquated and need to be modernized, so therefore he is no good in anything. My retort is the aspects that I've seen attacked are not the ones he claims to have expertise.

In the end, I respect him and like the image I know him as knowledgeable and passionate about the entertainment industry.

With respect to social media and this thread as whole, I have little to offer. I don't believe social media is a valid marketing channel for the b2b segment I work in.
Tim Zager
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Quote:
On May 4, 2017, Mindpro wrote:
Its amazing to me how so many of you only like to tell a portion of the story here. Of course Gary is going to tell you pay is the only way to success, he is a partial owner, investor, interest-bearing consultant and/or advisor to Uber, Birchbox, Snapchat, Facebook, Twitter Yelp, and Tumblr.


Vaynerchuk NEVER hides the fact he invests in many of these platforms. I can't count the times he states this in his writings and videos. It's also ridiculous to say that Gary tells people that pay is the ONLY way to success. Talk about misinformation!!

Quote:
He mas MUCH to gain by stating this position.


Sure, if that *IS* his position...and it is not.

Quote:
Lately so much misinformation and misperceived information is trying to be passed off as fact around here.


Your post is a perfect example of this. Stick to what you know. It's clearly not social media.
.
Make sure your customers never lose your information,
with a Digital Business Card.
TomBoleware
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Well said Tim. Gary is the real deal for sure.

Marketing changes every few years. Not long ago, the post office was your best marketing tool, then the fax machine
(remember those) next the computers, and fancy phones, and now we have social media, etc.

If your competitors are using it then you are probably falling behind if you’re not using it too. That’s just a fact.

Tom
"Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week"--Lori Greiner

www.tomboleware.com
Dannydoyle
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On May 4, 2017, TomBoleware wrote:

If your competitors are using it then you are probably falling behind if you’re not using it too. That’s just a fact.

Tom


This is just really uninformed.

As far as Facebook marketing goes all I can say is good luck. As far as I know it is Elves and magic.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
thomasR
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Quote:
On May 4, 2017, Dannydoyle wrote:
Quote:
On May 4, 2017, TomBoleware wrote:

If your competitors are using it then you are probably falling behind if you’re not using it too. That’s just a fact.

Tom


This is just really uninformed.

As far as Facebook marketing goes all I can say is good luck. As far as I know it is Elves and magic.


Why do you feel this is uninformed? I think it's quite accurate.

If you think facebook marketing is elves and magic I think you are the one who is misinformed. Facebook allows you to target your audience to a crazy specific audience.
Dannydoyle
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2 different statements.

First of your competition is doing something you are not then you are falling behind.

Who is to say what they are doing is right? They may be held back by what they are doing.

Using something based on someone else using it is uninformed. Just because someone else uses is means nothing.

Too often people in our business spend too much time worrying what others are doing. It means very little and it stifles creative development in many cases.

Often we see here when people make the claim "Apple does X". Sure but do they share a business model and me important what IN CONJUNCTION with X are they doing?

Like I said uninformed.

And sorry about adding the joke with the Facebook thing. My bad.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
TomBoleware
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Danny do you know anything about facebook?

Have you read the book that we are talking about?

You say, “Using something based on someone else using it is uninformed.” Really?

Tom
"Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week"--Lori Greiner

www.tomboleware.com
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