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The Magic Cafe Forum Index » » Tricky business » » An indelible brand. (2 Likes) Printer Friendly Version

Dannydoyle
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Eternal Order
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OK an indelible brand for purposes of this thread is one that sticks with you and makes a permanent impression on you. It is something that leaves a permanent mark.

Think about branding in this fashion. What has made an indelible impression on you?

I know the easiest most indelible brand I can think of is the "Jolly Roger". Yep the pirate flag. When you were on another ship and you saw that thing coming at you, there was NO QUESTION what was about to happen. It needed no explanation, it needed no preamble. It was an indelible brand that TO THIS DAY still rings forth with exactly what it is and what it does. It is up there with the most indelible brands in the whole of history if you ask me.

SO what is it about you that is an "indelible brand"? Not even a unique selling point. What is your "indelible brand" and how does it set you apart from those who do what you do?

I am not saying that being the Jolly Roger is the goal. I am just trying to get people to think in these terms. It is a little different way of looking at things. Every once in a while it is good to do that as a mental exercise if nothing else.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
55Hudson
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A great way to think about you, your business, and your brand.

It is impossible to be all things to all people. To be the very best in a narrow market is far better than to be average in many markets. It doesn't matter what market that is - kid's birthday parties, college shows, trade shows, whatever. When your brand is known as the best in one area, you will command high prices and be booked as much as you want.

Great exercise in self evaluation!

Hudson
Mindpro
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Quote:
On Jan 6, 2019, Dannydoyle wrote:
SO what is it about you that is an "indelible brand"? Not even a unique selling point. What is your "indelible brand" and how does it set you apart from those who do what you do?


These are some great topics here lately. Unfortunately, many performers don't truly understand branding and positioning. As entertainers, this should be both something we see and realize and something we embrace as it can make a world of difference in our profession.

So many think that having a logo or their own colors is branding. To me, branding and positioning go hand in hand. But just as many struggle to come up with an effective USP or Elevator Pitch/Description, branding is even more beyond many performers. I personally think many think it isn't needed so they don't even consider it, let alone understand how much it can make a difference in their business and bottom line.

I have a student/client now that will be moving in May to a new area. Where many would dread this and feel they have to start over in a new place and start to establish themselves, I have been showing him just the opposite. It is an opportunity - an exciting opportunity to take the new market by storm and almost instantly rise above and separate from the market's current players (performers). Now his whole mentality has changed and this is something very exciting. We are working on this almost daily to do all of this type of work now, calculated and created in advance to be laid out with a specific release strategy.

Look at how many icons are just that because of their indelible brand. Great topic!
Alwow
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Interesting, the most iconic brand that comes to mind for me is Kleenex which essentially represents an entire industry.
"Everything I show you is the truth... And the truth is the loveliest of lies"
Theodore Lawton
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Quote:
On Jan 12, 2019, Mindpro wrote:
Quote:
On Jan 6, 2019, Dannydoyle wrote:
SO what is it about you that is an "indelible brand"? Not even a unique selling point. What is your "indelible brand" and how does it set you apart from those who do what you do?


These are some great topics here lately. Unfortunately, many performers don't truly understand branding and positioning. As entertainers, this should be both something we see and realize and something we embrace as it can make a world of difference in our profession.

So many think that having a logo or their own colors is branding. To me, branding and positioning go hand in hand. But just as many struggle to come up with an effective USP or Elevator Pitch/Description, branding is even more beyond many performers. I personally think many think it isn't needed so they don't even consider it, let alone understand how much it can make a difference in their business and bottom line.

I have a student/client now that will be moving in May to a new area. Where many would dread this and feel they have to start over in a new place and start to establish themselves, I have been showing him just the opposite. It is an opportunity - an exciting opportunity to take the new market by storm and almost instantly rise above and separate from the market's current players (performers). Now his whole mentality has changed and this is something very exciting. We are working on this almost daily to do all of this type of work now, calculated and created in advance to be laid out with a specific release strategy.

Look at how many icons are just that because of their indelible brand. Great topic!


This sounds like what I should be doing now that I've moved!
Magic is the bacon in the breakfast of life.

............................................

God bless you and have a magical day
CurtWaltermire
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Curtis The Mentalist
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Indelible brand....Swoosh....
CurtWaltermire
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Curtis The Mentalist
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Several months ago I had a nice time visiting with Colin Cloud. (Please don't think I'm just "name-dropping" here because I'm absolutely not; I'm just trying to make a point). He was in town with the Illusionists and needed a ride around to pick up a few things and I gladly helped him out.

During our conversation driving around town, he attributed his success to mostly spending his time writing; constantly working on who he is, what he says, how he conducts himself onstage, and his material. He has a laser-like focus of such things. He works on being the best version of himself and connecting with his audience. Nothing about tricks, effects, marketing plans, social media ideas, logos, etc.

While we were chatting I remembered what Steve Martin once said; "Just be so good that they can't ignore you. It beats going to cocktail parties..."

I believe Colin is a good example of an indelible brand.
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