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The Magic Cafe Forum Index » » Tricky business » » Your Business Impression (3 Likes) Printer Friendly Version

Mindpro
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Inner circle
9325 Posts

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I am a big fan of cutting through the noise and getting straight to the point of things. Today we are bombarded with things the gurus tell us we must do or have to compete or be successful - USPs, Elevator Pitches, SEO, Automation, Contact Management/CRM, Social Media, Networking, and so on. But when you cut through all of the noise, how is it you are wanting to be seen by your prospects and customers? The straight to the point bottom line - how do you want yourself to be seen in their eyes? What is ideal or works best for your business?
AndreJ
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Sweden/@andrewestberg
90 Posts

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I want to be seen as an expert, and the only solution to my dream clients problem.

I think it's important to focus, especially in the beginning. If you try to do everything (close up, stage, parlor, card tricks, mentalism, weddings, kids parties, corporate gigs...) you will have to practice and remember a lot of tricks and routines, and that will make you good at many things but an expert at none. It's also about how you present yourself to the clients. Which one would you rather book for your daughters' party...the expert birthday magician or the magician who also do weddings, corporate and trade shows?

When you feel it's time to expand your repertoire, take it one step at a time. Add one more service and get good at that (be it stage, parlor, mingle, kids, etc). I would recommend that the second service is connected to the first one in some way. For example, if you're a kids magician you could add balloon sculpturing...or if you're a corporate magician with a focus on close-up, you could add a 15 min stage show.

If you try to please everyone, you end up pleasing none.
Want more leads to your magic business? Get a free Lead Generation System at www.gigfunnels.com

Get honest reviews of magic and mentalism at www.gigfunnels.com/reviews/

My background: Loved magic for 25 years, always wanted to do paid gigs but never had the courage. Faced my fears some years ago and now perform regularly. Would love to help you get there too!
MikeClay
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Atlanta GA
731 Posts

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The crazy part is how the "gurus" like to push a cookie cutter item when in reality and the real world it has to be customized for each business unless its like a franchise. Even then there are real world aspects that change things. A McDonalds in Halls Pendale PA vs Atlanta GA have to target different cultures and must adapt to the culture.

Mindpro... I agree, there is to much static out there.
thementalcoach
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Sacramento, CA
58 Posts

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Quote:
On Mar 28, 2019, Mindpro wrote:
I am a big fan of cutting through the noise and getting straight to the point of things. Today we are bombarded with things the gurus tell us we must do or have to compete or be successful - USPs, Elevator Pitches, SEO, Automation, Contact Management/CRM, Social Media, Networking, and so on. But when you cut through all of the noise, how is it you are wanting to be seen by your prospects and customers? The straight to the point bottom line - how do you want yourself to be seen in their eyes? What is ideal or works best for your business?


Taglines of movie marketing make your point well about going straight to the point. They have a really short window of attention span to make an impression. One of the best I've ever seen went:

"The one hope..."
"The only hope..."
"The Exorcist"

That movie did pretty well. Smile
David Kenward - The Mental Coach
Helping: Golf, Baseball and Other Sports
Performing: Magic, Mentalism and the Bizarre
Sacramento, California
http://thementalcoach.com
Comedy Writer
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573 Posts

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"I read minds and write books..."
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