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The Magic Cafe Forum Index » » Tricky business » » Protecting the brand (0 Likes) Printer Friendly Version

WitchDocChris
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York, PA
2011 Posts

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Wasn't sure if this belonged best in here or Food for Thought but here goes ...

How carefully does one have to protect their brand?

For example: If a YouTube channel that is very popular, but also run by someone who promotes racist and antisemitic ideologies, features a video by a magician - should that magician worry about being associated with those racist and antisemitic ideas?

Personally, I'm pretty defensive when it comes to stuff like that and I would absolutely request my video be removed from such a channel. Am I just being paranoid?

How likely is a performer (and thus their business) to be associated with things they disagree with if they are just featured somewhere?
Christopher
Witch Doctor

Psycho Seance book: https://tinyurl.com/y873bbr4
Mindpro
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I am surprised no one has answered or addresses this post. I think we must do our best to protect our brands, image, and positioning at all times. Guard and protect it like any other asset of your business. Many work so hard to create and build their brand, we should always be aware of anything that could impact, change, or compromise it.

I, as others here, have had to deal with this over the last few years with the Trump situation. Many have worked events for the President or White House in the past and many reconsidered how doing so would impact their image, perception and brand by having a relationship with Trump. I know some that were physically told if you do anything with Trump, you won't get any more business from us.

The Beach Boys are a great example of this. For years, decades, they always performed the 4th of July for the President and First Lady either at the monument, mall, or some White House location (remember the James Watt/Beach Boys incident in Reagan's early years in the White House?) They (Beach Boys) also were friends of Trump and worked his properties in Atlantic City and other locations. Yet, because of the divisiveness and controversy, they were very concerned with their brand being attached to him during this time. They turned down several of his key and crucial events, instead choosing to do a party-related event in Dallas, keeping their distance to direct opportunities to the President. Even after 55 years, they still had tremendous concerns about their brand with regard to this.
Gerry Walkowski
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Mindpro,

You brought up an interesting point.

I did wonder how many children's entertainers worked the Easter Egg Roll at the White House this year and then, put that on their websites.

Gerry
WitchDocChris
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York, PA
2011 Posts

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My wife and I have both turned down gigs related to Trump. A lot of my local friends have actively avoided DC gigs in general because of him.

It is reassuring that I'm not just being paranoid.

Initially this was inspired by another forum I read where someone was excited about being featured on Pewdiepie's channel. If you don't follow YouTube news (and I don't blame you, it's like high-school dramatics on a global scale) - he's gotten in quite a bit of trouble for his use of racist and antisemitic language and a total lack of effort to distance himself from the Alt-Right (which ... sounds a lot like why people don't want to do DC gigs any more now I think about it)

Personally, I wouldn't want to be featured on that channel. I'd probably ask that any reference to myself be removed.
Christopher
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Psycho Seance book: https://tinyurl.com/y873bbr4
Dannydoyle
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So you are saying you will turn down work from literally half the country?
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
WitchDocChris
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Personally, I can turn down any gig for pretty much any reason. I don't rely on performance to pay my bills (yet). I also don't do a lot of private gigs, and I'm really focusing on only doing ticketed parlor shows going forward.

But that is the crux of the issue, Danny. Where is a reasonable line to draw?

I'm all over the place with this and I can't really organize my thoughts effectively.

I think we can pretty much all agree that word of mouth is one of the best forms of advertising around. But word of mouth is also vulnerable to assumptions made by the people doing the talking (correct or not). To that end, being absolutely clear about certain positions the performer feels are important could be significant. Someone who supports equal rights wouldn't want to be associated with a racist or sexist group. Therefore, that performer should probably avoid working for any person or company that is known to have racist/sexist beliefs/policies.

Audiences want an authentic performer, which means putting one's thoughts, beliefs, and past into their performances. But, business wise, where's the line?

I guess it comes down to each performer, but I also guess I'm just trying to figure out what makes sense as far as being an authentic performer, true to myself, and being an effective businessman in a world full of people I might disagree with.
Christopher
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Psycho Seance book: https://tinyurl.com/y873bbr4
Mindpro
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To me, it is quite simple when it comes to business - what is best for the business. I get some I work with that are true "artists" and are very concerned about compromising their "artistic abilities" and views. I completely understand this but this can be where art and business conflict. There is a line that each of us has to draw. For me its simple business is business. Everything I do is based on what s best for my business.

It's just like my business insights here. I operate from an industry perspective (and always have). Most operate from a "me" perspective, often based on nothing more than personal opinions, beliefs, and perspectives. To me in business, this is very limiting. It is like a guy that sits and drinks at a bar nearly every day, then decides he'd rather drink in his own bar, then wants to own his own bar. That's me-based thinking and so will his operations. As opposed to getting actual training on bar/restaurant or food and beverage management and operations and operating from a professional industry perspective.

Many here would be shockingly surprised that my personal opinions are often very different from my professional industry-based operations and executions.

Business is business, personal is personal.
Nash
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Well, if the $$ is good, I'll take the gig, just won't promote it hardcore on my website / social media.
For example, I live in Washington state where marijuana is legalized and the cannabis industry is strong!
Some cannabis industry events are huge and I've worked them before.
Truthfully, since it is legalized in WA, I don't think any clients in my state will hesitate to hire me just because they saw a post from my instagram that I performed at a cannabis' industry event. But man, you just never know ...

So yeah, I'll take the money, but def. be much more 'muted' on social media in my associations with certain groups that can potentially trigger negative vibes albeit unfairly.
Don't give up, don't EVER give up.

Corporate magician - Nash Fung
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