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The Magic Cafe Forum Index » » Tricky business » » A good businessman knows how to find the “customers” that no one else is thinking about. (0 Likes) Printer Friendly Version

Gerry Walkowski
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I saw this subject line in an opinion piece in today's Wall Street Journal. The story actually had nothing to do with marketing.

Anyway, I thought it was inspiring.

Enjoy,

Gerry
Mindpro
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Thanks, Gerry, what a great topic and premise to consider.

I must say much of the success I am enjoying today was greatly based on this premise. In the 1970s I envisioned something that didn't exist. I pursued it and made it become my reality. It not only changed my life but is now an established performance market that never existed before which I am very proud of.

The success I had with it made me always aware and on the lookout for NTR opportunities, which has always been a part of my own businesses, as well as my consulting, coaching, mentoring, and trainings.

Great topic!
Dannydoyle
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Eternal Order
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Personally I have always chosen to fish where there are no other boats. Good topic.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Gerry Walkowski
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Thanks guys.

Gerry
TomBoleware
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What a great topic indeed. Thanks Gerry.

Very true that a good businessman knows how to find the “customers” that no one else is thinking about. I would like to add they also know how to ‘educate’ potential customers that may otherwise be looked over.

In 1972 when I first started selling life insurance the company (Woodmen Of The World) had a training program for those wanting to work full time. I attended the training in Omaha Neb, it was something like a two or three week program, 7 days a week, 12 hours a day. Much like a bootcamp. One of the things we learn was how the National Cash Register Company became so successful in business.

Years ago stores would keep money in a cigar box and used an adding machine to total up the customer items. The inventor of the cash register first thought he had a product that would sell like hot cakes however he failed to make it a commercial success. It wasn’t easy selling a fancy high price box to replace a cigar or shoebox that had always worked just fine. There just didn’t seem to be any need for it.

A man by the name of John H. Patterson, looking for a new business venture, bought the patent rights to the machine. In 1884, he and his brother also bought the company that built the cash registers, and Patterson renamed it National Cash Register Company (NCR)

No retail business today would dream of doing business without a cash register. Thanks to John Patterson training his salespeople to educate the customer and explain all the ‘benefits’ of owning a cash register. He created a huge demand by simply educating potential customers.

One of my favorite Patterson quotes that sums up business success well is, “To survive, men and business and corporations must serve”

The same is true with life insurance; very few customers believe they need it until all the why’s are explained to them. Magic shows are no different, nobody needs one. They could just as easy find some other type entertainment (cigar box) to do the job. Sometimes all it takes is explaining ‘why’ magic is the better choice.



Many in the sales industry today view John Patterson as the greatest salesman of all time. Those wanting to read a little more about him and is success can find a good article here:

https://www.sellingpower.com/2010/02/02/......-pioneer

Tom
Nash
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Hong Kong ~ Seattle
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Hey man don't you try to get in on my territory of serving the cat ladies demographic
Don't give up, don't EVER give up.

Corporate magician - Nash Fung
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