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The Magic Cafe Forum Index » » Tricky business » » New Website - looking for feedback (1 Likes) Printer Friendly Version

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ezystreamlive
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New user
Australia
22 Posts

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Also I will say when you first load the home page it doesn't answer the question your customer is asking

Does this guy do magic shows for _______



_______ = birthday parties, christenings , vacation cares etc

I'd have a dedicated birthday page and a dedicated Library page that you can SEO the heck out of
Dannydoyle
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Eternal Order
20566 Posts

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Quote:
On Apr 29, 2021, ezystreamlive wrote:
For me and I do sell extensively to the kids market but in another country

the websites a bit messy and there doesn't seem to be a funnel that leads to a sale

its not clear cut A leads to B leads to c

the promo video which is your core selling tool takes 24 seconds for a reaction from the kids- that is far too long- perhaps film at a variety of parties and get different reactions - as there are no images- they have to wait 24 seconds to see what you can do. a promo video if you don't have images should be Reaction reaction reaction and then something longer, some reviews and achievements - but you need to hit the customer faster with reactions- they are time poor and most likely have opened several magicians websites on their google search at the one time

Your customers are time poor and they want to know if you are any good in the video- they check reviews and boom make an enquiry

On my own site I connect with the facebook and google API- so their reviews instantly go to my website automated- I don't think the screengrabs are that good looking


I developed an instant SMS quote and availability check on my site they get prices, availability and can book right there and then- and 70% of my bookings are- they make a quote request and are booked in 5 minute later happy to share a link in a private message so you can see what I am talking about. I like SMS over email- its unblockable and doesn't end up in junk)

Having prices on the website- means people visit your site and leave without you knowing. where as an enquiry form allows you to see if here is an issue- 22 enquiries- 5 sales- something is not working right

an enquiry system that is instant (fill out a form and have the prices on the thank you page) allows you to send an automated email this time next year as a followup-

You don't constantly have to get new enquiries you can automate reconnecting with last years enquiries

and if your customers are like mine- 70% are on there mobile when viewing your site


This seems like valuable information in any country!
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
ezystreamlive
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New user
Australia
22 Posts

Profile of ezystreamlive
For me putting prices out on the open on your website is ONLY if you are competing on price alone and you are aiming to be the cheapest magician or entertainer in your area.

But from a marketing standpoint - its poor marketing- The only database of customers you are developing are those who book.

Me I have 15K enquirers- whenever I do a public show- I can instant send them a promo. If I am selling to a festival for example- I can say as part of my magic show sales pitch to the organisers I'll promote their festival to my email list of 15K - give me a family pass and I'll make a competition to win a family pass to your festival etc- you are missing out on opportunities by not developing that marketing list. Its so easy to have a form and then on the thank you page the prices- but you get that valuable email address and or mobile. I can now send an instant mobile alert (I can do it but I don't do it) I stick to emails for my newsletters and they are not once a month or once a week- they are when I need to send them except when I follow up 1 year later for birthdays and the xmas promo.

IN Australia halloween is not big- we don't have events like the USA but you could be selling your halloween services automated.

do I have a public zoom show- Boom I have 15K people to send the promo to- you can't do that because people enter and leave your website without you knowing.

Gees I even got free tickets to the illusionist 2.0 - I asked for 4 tickets (2 for me and 2 for others) if I send an email out to my database promoting their show

Do I have a magic box set?- boom in November I can send out an email so people can buy before xmas

Having a database is the right way to run your business- you can do so much with it- (yes have an auto 1 click unsubscribe feature and make sure you have a tick box on the enquiry for to allow you to send offers)

But not having a database and just having prices for all to see with no action from the customer - theres no exchange- there is no business.

we are creating exchanges

you give me your contact details- I give you prices- my website sells them that I am good enough for them to trust me with their contact details

you give me money- I do an amazing magic show

its about exchanges.


All automated- I can sit at home and play on my Xbox, spend more time with those I care about
ezystreamlive
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New user
Australia
22 Posts

Profile of ezystreamlive
I have a wordpress website- I use something called Arigato pro which is essentially mailchimp on your wordpress site (its nor mailchimp its its own email newsletter plugin)

For birthdays I have an automated each year after email that gets sent out

for vacation cares a different form- that triggers email reminders when people are organising their vacation cares

christenings- a different form again but with no 1 year followup

I also have a desktop form and mobile form so right there and then I can tell what device they were on (I also use monster Insights that breaks it down from a visitor point of view

I have set up email to SMS- so now with my instant SMS quote- I isnatntly send them via sms a reminder the next year using arigato.


School database, vacation, preschool database

reminders about my easter and xmas shows - all automated and to a list of people who have the need for what I do.

a targeted database is essential for business large and small
ezystreamlive
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New user
Australia
22 Posts

Profile of ezystreamlive
Also check out this video
https://www.youtube.com/watch?v=C5-3JUkA3Uo&t=236s

you want to turn off related videos on your youtube video- Your competitors can get there video up there at the end- all you marketing can be worth zero if they watch your vid and then see even click bait to watch another magicians video

So at the end of the your video- if the customer is not 100% convinced you are the person for the job they could easily click on a related video and boom you lose

you really don't want competitors videos on your own website

personally I use vimeo as I can control what happens better at the end of the video
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