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tihani
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Hello, my name is Tihani. I'm a long time lurker and first time poster Smile

I'm currently an amateur psychic performer/reader.
I'm looking to go pro once things begin to go back to normal.
For now, I'm learning everything I can about the business side of things.

I'm putting together a list of psychic business resources and I would like your help and input.

Here is what I have on my list so far: (Please let me know if any of these don't actually cover the business side of things... and please recommend any that I missed)

Which of these would be best for an amateur looking to go pro?

Richard Webster:
The Astral Travel Workshop (does this book actually explain how to find attendees?)
Astrology For The Psychic Entertainer
Cashing In On Past Lives
Gemstone Reading For Profit (does this cover any business at all?)
Home Psychic Parties For Fun And Profit
How To Build Up A Psychic Practice With Full Length Cold Reading
How To Make Money Giving Free Talks
King of the Small Towns
Ladies Nights
The Mail Order Psychic
Money-Making Psychic Development Classes
Pitch Books
Plan For Success
The Psychic Business
The Psychic Readers Toolbox
Readings as Entertainment
Secrets of a Psychic Reader (does this one cover any business at all?)
The Tarot For Fun And Profit

Blair Robertson / Stuart Cumberland
How to make money working psychic fairs
Money Making Methods Book 1
Money Making Methods Book 2
The Complete A - Z Home Psychic Marketing
Stuart Cumberland Home Study Course (I think this was a multi-video set put out with Geoff Ronning at Stage Hypnosis Center?)

Docc Hilford:
The Psychic Pitch (I think this was later rebranded as "Window To You Future" or something like that?)
Docc has some "acts" such as Perfect Mental Club act and "The Cinderella Act" and "Star Tradeshow Act" but I don't know if he covers how to market them or not.
Docc has other stuff that talks about making money like "Top Shelf" and "Secret Venues" and "A Fortune in Fortune Telling" and "The $1000 Secret Seance"
And most of the copy for his other stuff mentions making money... "Dead Velvet 2" and "Palms of the Desert" etc...
How much does Docc actually cover in these? I've heard mixed reviews.

Bill Montana:
Inner secrets of the psychic fair (I think this was five volumes)
What other things did Bill put out that deal with the business side of things?
I know Bill put out other stuff with Robert Marsi. I can't recall what they all were and I don't know where to find them. Can anyone help with this?

Craig Browning:
Psychic Technologies Vols 1-7
Any other stuff that Craig put out relating to the psychic business?

Dean Montalbano/Leaping Lizards
They had a couple of things on like tarot reading and palm reading. It mentions covering the business a bit.
Seems more on the readings than the business though. Can anyone speak to these being good or not?

Gene Nielsen's "The T-Party Plan"
(any others?)

Paul Voodini's "Psychic Cash Machine"
(Again, any others?)

Christine Jette's "Professional Tarot, The Business of Reading, Consulting and Teaching"

Robert Nelson's "Horoscope Party Business" and "The Horoscope Pitch"

Jonathan Royle
This guy has a TON of stuff that talks about making money as a psychic. Reviews seem to indicate he never really covers it though.
Can anyone give some guidance on this guy's stuff?

Alright, so that's all that I have now. I'm sure that you all will know of many, many things that I have missed or forgotten. Please let me know what they are! Also, what would you recommend for me to dive into? What is the best of the best of all this stuff?

Of course then there are all of the other materials that aren't necessarily about psychic business but on show business in general or even coaching businesses and stuff like that. I'm currently trying to keep this list narrowed to those who are in our trade rather than general info but I am certainly open to that also.

Thank you!

Tihani

I forgot "Sir Edwards' $100 Horoscope Demonstration Sales Plan" and "Back Of The Room Pitch Books" by Kenton Knepper.
imgic
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Shouldn't a psychic know?

(Sorry, I couldn't resist.)

While I can't provide specifics, I'd recommend connecting to your local Small Business Development Council, or whatever related government agency, operates in your area. Use their resources to develop a business plan: define your target market, create list of services you'll offer, calculate costs and prices, develop marketing plan...everything you need to launch.

Good Luck...
"Imagination is more important than knowledge."
Mindpro
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This forum consists of the vast majority of non-professionals, amateurs, hobbyists, theorists, and not actual performers or performers who do this for income, profit, or as a business. So you will get a lot of armchair thoughts, opinions, and very limited-knowledge answers that can do more damage than good.

Here, almost all are working professions, either full or part-time, and give provide you with much more ofthe proper and direct knowledge you may be seeking.

Let me first say, as we often discuss here, most books, courses, programs, and content written by magicians and are often only from their own limited personal experience, not the industry or actual entertainment business perspective. Rarely do the same results happen for the reader or student as so many of the aspects between the creator and the reader are different - different areas or locations, different demographics, different markets, different venues, and much more.

When learning from an industry or entertainment business position (much different than conventional business, especially for what you are interested in) it is very much the same regardless of all the variables.

Next, I will urge you to dedicate your efforts to learning about entertainment business, rather than just your interest in readings. Readings, mentalism, juggling, magic, hypnosis, etc. are just your performing discipline, not your business. These are your "products", not your business. I have always said success in entertainment is made in the business behind the performance, not the performance or your performing discipline.

This is why I suggest you learn the art and science of entertainment business, rather than many of the limited and poor resources you had listed.

Then once your entertainment business is established, you can focus on any specific niches or specialties you choose (Psychic Business Resources). Also, in business, and I can not express this enough - be sure to learn in the proper sequential order, starting with the beginning steps and aspects such as creating the proper foundation and , making the initial decisions your entertainment business will be based and built upon. This foundation is so important because it is what everything else will be built upon. So many performers do not understand this.

Too many magicians and performers learn out of sequence, missing so many important aspects, only to then have to go back and start over later once realized. I can't tell you how many performers, and how many of those resources you listed will offer terrible advice believing that "once you think you are performance-ready, all that's left is to market yourself." This is some of the worst advice ever given.. There is a whole huge segment missing between the performance and marketing which is the bulk to your business, the operations, how you position and present your business, strategies, targeting, pricing, expense variables, and so much more. Only once these are all properly in place should you ever think of beginning to go to market.

This (and so much more) is what I mean by learning the entertainment business in the proper sequential order.

I have been an entertainment business coach, trainer, and consultant for over 35 years. I have written or produced over 100 resources on entertainment business. That's why I said most of those resources you listed are poor resources for learning the business of performing and the business behind performing. Many of my coaching students have read those and came to me seeking help because they didn't help them achieve their interests and goals.

I spoke about this at Mindvention in Las Vegas recently (the world's largest mentalism convention) to mentalists and readers around the world. Later this year I will be re-releasing and presenting my Getting Started In Entertainment Business Course which is a 6-week training for beginners just starting out and also for professionals wanting to correct much of what is missing in the foundation of their business and wanting to take their business to the next level. This would be a good starting point for you. PM me your email address and I'll put you on this notification list once we get closer to release.

Other members here will also chime in with ideas for you as well. The key is to learn the business of performing and entertainment, not the discipline. Some will chime in with general information (see I too am a mentalist and can predict this) or argue that entertainment business is no different than conventional business, but of course, they aren't professional performers or in the entertainment business themselves. Others will add good insight that I felt would be valuable to you.

Best of luck and post here or PM me if you have any specific questions.
tihani
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At this point I have little interest in readings but am more interested in learning about entertainment business. I already know how to give readings.

Quote:
Later this year I will be re-releasing and presenting...


This sounds great! But what resources should I dive into until then?
TomBoleware
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Quote:
On Mar 2, 2021, Mindpro wrote:


Other members here will also chime in with ideas for you as well. The key is to learn the business of performing and entertainment, not the discipline. Some will chime in with general information (see I too am a mentalist and can predict this) or argue that entertainment business is no different than conventional business, but of course, they aren't professional performers or in the entertainment business themselves. Others will add good insight that I felt would be valuable to you.


All businesses want to be different which makes us all the same. Smile

Certainly, you need to learn all the tricks of the trade for your like business; but once you start thinking you can’t learn anything from all the other successful business people you may just miss the real secret to business success. Understanding ‘WHY’ a business is successful is just as important as knowing how it works. You may have heard the saying everything he touches turns to gold, it might be wise to study those people too.

Tom
"Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week"--Lori Greiner

www.tomboleware.com
lin
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I'd suggest putting Royale at the bottom of your list. His reputation is poor and far below the others on your list.

Webster and Voudini are both good value.
Mindpro
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Yeah, you have a lot of If-fy to poor resources there as far as business.
There are some things you really should stay away from and other resources that will serve you much better. Many of the things you mentioned are better used once you have your proper business foundation in place and operating, but not for starting or learning entertainment business.

Best of luck!
tihani
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Quote:
On Mar 1, 2021, Mindpro wrote:
There are some things you really should stay away from and other resources that will serve you much better. Many of the things you mentioned are better used once you have your proper business foundation in place and operating, but not for starting or learning entertainment business.


So where would you suggest one start? What resource would serve me best?
clairvoyant
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I'd suggest Webster and Voodini as the place to start
Mr. Woolery
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Looks like most of your titles are aimed at being a reader. Have you ever attended a psychic fair? Like as a member of the public? It is really easy to collect a lot of how-to and get lost in paralysis of analysis. When you get a chance to, go to a few psychic fairs. Go see a couple of storefront psychics. Keep notes on what makes the successful readers stand out from the rest.

Now, with just that much information (and half a dozen paid readings), you have more market research than you might realize. And the other part of the puzzle is your product. Can you reliably deliver a sensitive, kind, meaningful reading?

I used to be one of the in-house readers at the local witchy shop. When we had a local witchy shop. There are others here with a lot more experience than I ever had, but I got enough to tell you that it takes both sizzle and steak to get a good reputation for readings.

What kind of readings do you currently do? What is your level of experience with them? What makes you different from the person at the next table?

I don�t have most of the books you list. But it does appear that you are making a list rather than just asking for suggestions. Perhaps I�m mistaken in your intentions? Are you planning to be a professional psychic or are you just building a library?

Patrick
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The astral travel book doesn't contain a marketing plan. It has a few ideas.

Ive had success selling home tarot parties and the astral travel workshop through facebook ads.
I no longer smoke camel cigarettes.
tihani
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Quote:
On Mar 2, 2021, Smoking Camel wrote:
The astral travel book doesn't contain a marketing plan. It has a few ideas.

Ive had success selling home tarot parties and the astral travel workshop through facebook ads.


This is quite interesting to me. I've ran some facebook ads in the past... some with success and some without.

I'm assuming that you are only running them within a certain mile radius of your home?

What sort demographics and interests are you finding success with?

Are you they text/image ads or video? (I've always had better success with text with image)

What kind of landing page are you sending them? A contact page? Order form? Some sort of sales page?

Cheers!
The Hermit
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Most of those books are about faking a reading. You say you do palmistry, tarot and numerology. Have you studied or trained on those? If you plan on using those tools, many of the people you read for will know some of them and know if you're faking or not. If you plan to be a pro using those methods, you need to be really grounded in them. If you are and you have ability, the business will create itself. Being a professional means creating a website, promoting yourself and giving a good quality product. It's like any professional service business. I suggest you look at books on building a consulting business. A lot of books on psychic business written by magicians are completely misguided. Remember, guys that are busy making a bunch of money doing something, don't have time to write a bunch of books about how to make money doing it.
tihani
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Businesses don't create themselves. People create them.

For example, a website doesn't create itself. It must be created by a person.
And creating a good website involves knowing UX design, graphic design, copywriting, content creation, SEO, photography for good promo pics, videography/editing for good videos, etc.

Unless you mean the old saying, "work begets more work"...?

Yes, one can build a business on word of mouth... but one has to get that initial work to get the ball rolling.
Mindpro
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From a business perspective operating a Psychic business is just like any other entertainment business. Once you know your foundational determinations and know your targets, it then becomes a matter of going deeper into that market and becoming an established top professional in your market area.
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