One of the valuable aspects of Hugard & Braue's The Royal Road to Card Magic among the descriptions of the tricks taught in the book you'll find valuable tips about how to approach magic. Here's some great advice about the importance of good presentation, which immediately follows the explanation about the trick "Topsy-Turvy Cards" (which involves a reversed card):

"The most important thing for the beginner at card magic to bear in mind is this: A conjuring trick is just what the performer makes of it. It may be composed of the simplest elements, yet, given a plausible plot and dressed with appropriate patter, it can be transformed into an imposing illusion. In other words, it is not so much what you do as what you make the onlookers think you do.

"The preceding trick affords an example of this fact. Merely to take the cards and go through the motions of apparently reversing them would be a tame affair, a mere curiosity. Asserting that the cards are intelligent, that they can be trained to act by themselves puts a different complexion on the matter. The onlookers are amused by your fairy tale; they take a greater interest in the performance and sometimes actually persuade themselves that there might be something in it after all.

"It has been said that "the proper way to do tricks is to do tricks." That is true, provided it is borne in mind that the tricks must not only be done but must also be presented or acted properly. Good presentation can only be acquired by actual performance before an audience, even if it is composed only of your home circle. Confidence in yourself is the main thing. If you know that you can do the trick without any possible hitch, then you can devote your whole attention to "putting across" the fairy tales which you are telling." (pp.15-16)

For those of you new to magic, this is extremely valuable and good advice, and I highly recommend you spend just as much time working on your presentation as you do on your moves.