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Tajrung New user 37 Posts |
Hi can you recommend me book about getting more gigs/marketing/ about buisness as a magician
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Dannydoyle Eternal Order 21219 Posts |
What is your skill level?
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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Tajrung New user 37 Posts |
I think I can do medium stand up show, and I m good at close up. I m working at restaurant every week for 1.5 year and obviously I don't know many things but I think it's not bad. Sometimes somebody hire me at the weeding. I just don't know what should I do with marketing. Should I use social media, how to use it. I don't know how to talk with people to sell them something if somebody ask me about show I will tell them the price and think this is ok. But I just want to get more gigs so I want to read something about marketing because I think my marketing skill is 0
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TomBoleware Inner circle Hattiesburg, Ms 3163 Posts |
Read some good non-magic books on salesmanship. Improving your business begins with improving yourself.
Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
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jlibby Inner circle 1044 Posts |
Just as a suggestion, see if you can track down copies of HUSTLE, HUSTLE by Joel Bauer and IT TAKES GUTS, DAMMIT! by Paul Diamond.
I believe both are out of print, but you may be able to track down used copies. Hope that at least gives you a place to start.
My new FREE ebook on the classic Mismade Bill trick is ready for you:
https://funnybirthdayshow.com/mismadebill/ |
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Fedora Special user Arizona, usa 746 Posts |
David dellman just made a review for a marketing book with high praise,
Https://www.youtube.com/watch?v=B-9yTPZFnMQ I don't own it, but it seems like a good resource for networking information. |
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Mindpro Eternal Order 10585 Posts |
Some interesting thoughts and suggestions. Many typical of the magic community. I disagree with much of what's been said based on experience not personal opinion. Hustle Hustle or any of Joel Bauer's work is not for beginners, not a starting point.
Also, marketing or a marketing book is NOT what most magicians need, at least and especially in the beginning. You should not even think of marketing until you are at a point of being market-ready or ready to market. Almost every single magicians' business book seems to think once you have a show all you need to do is begin marketing. This is wrong on so many levels and will assure you minimal results at best, if any at all. There are many things that need to be understood and in place on the business side before you ever beginning to think about marketing. Also general business books will be very limiting at best. I suggest to all of the magicians I've ever worked with, coached or consulted to learn and become educated on entertainment business and how it differs from typical conventional business. Most are never very pleased with general or typical business resources. Business isn't just something you do, it is something you learn. It is like an art or science that needs to be understood before implementing, otherwise you are just ding PITW marketing and no business, while costing you time and money. |
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Mindpro Eternal Order 10585 Posts |
Quote:
On Sep 2, 2022, Tajrung wrote: Tajrung, this is my exact point. Marketing requires a message - a predetermined specific message in place that you use to promote, market, and sell yourself to get bookings. This is exactly what I meant when I said you need other things before you are even ready to market. So let me ask you...I am at a restaurant in which you are performing. I inquire to you about your services. Tell me what you would (or are currently) say to the person asking? Since you asked I've addressed this to you, but as an informative exercise, others can respond to this question too if they want. |
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TomBoleware Inner circle Hattiesburg, Ms 3163 Posts |
Tajrung,
If they SEE you in a restaurant performing and ask about your show, they are pretty well sold on what you do. If you have been doing it for 1.5 years then you are doing something right. Don’t undersell yourself. For the most part, I would simply answer their questions. For some, listening is the hardest part of selling to learn. I suggest reading some basic books on selling because you can pick up some good tips on dealing with people. And when you think about it, doing business is simply dealing with other people. Above all don’t make the mistake of listening to just ONE person's advice. Soak up all the info you can and use what FITS YOU. 'Doing' is often your best teacher. Good Luck with expanding the business. Tom
The Daycare Magician Book
https://www.vanishingincmagic.com/amazekids/the-daycare-magician/ My Blog - https://boleware.blogspot.com/ |
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Dannydoyle Eternal Order 21219 Posts |
What areas are you trying to get into? What specific markets do you think you are qualified to work in?
In reality 1.5 years isn’t all that long.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
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Tim Hannig Inner circle Chicago area 1147 Posts |
The Rocket by Sidney Friedman is very good.
https://www.sidneyfriedman.com/the-rocke......arketing My 450 page book PERFORM has 3 sections, and the last section is on marketing/business. You can watch PERFORM video reviews at the link at the bottom of this post.
Author of PERFORM, the 2020 Magic Cafe Book of the Year
"I loved this book!" Ken Weber "4 out of 4 stars!" Nick Lewin "This will be a classic of magic!" Mark Pocan performbettershows.com |
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Fedora Special user Arizona, usa 746 Posts |
Quote:
On Sep 4, 2022, Mindpro wrote: I'd ask for their contact information, and email them tomorrow, because it would take more than 60 seconds to sale them, and by than I'm wasting the managers money on my spin off work. yes, I know that dodged the more important question, which danny alluded to above, be interesting to hear some more responses to this subject. |
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Wravyn Inner circle 3479 Posts |
Tom, perhaps there may be other books and materials that Mindpro and Danny can recommend that are not found on the shelves of a magic store which are beneficial with the business side.
When Hustle Hustle first hit the shelves, I purchased it, read it, and tried to put it into practice. It is a good book, yet there was other things I should have learned also to take me further. With the questions they asked, I understand that they would be directing the OP in a direction with their recommendations towards his/her goals in a straighter path than going from book to book in search of. |
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Mindpro Eternal Order 10585 Posts |
The point is many magicians think they need one thing when in reality they need something completely different. This is exactly the case here. This is why I broke it down as I did and asked him the exercise I offered to help get him what he really needs. Most do not know what they don't know and this is a great example of this.
Sure, we could recommend "marketing books for magicians" which would take him further off track at this point, also not what he needs. He is not at a point of being ready to market. He needs to learn the right questions to ask and put his time and effort in determining the right answers to get him there. Just like when getting inquiries to your service, you must qualify prospects, Danny did just that by beginning by asking him initial questions to learn his level of experience, knowledge and exactly where he is at. THAT is the starting point he needs right now, not a book. One of the HUGE things magic books rarely talk about is learning things in the right sequential order. There is no point attempting to learn something needed "down the road" when there is much more needed before getting to that point. |
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Mindpro Eternal Order 10585 Posts |
Another thing...When someone is new, newer, or just beginning one of the serious dangers they experience (without knowing or being aware of it) is always having other people in their ear and in their head. These people (while maybe well-intended) often tell them their opinions often without merit, knowing more about his actual current situation, or thinking they are being helpful, when in actuality they are not. They don't realize it but often they make it confusing and the info offered varies and is often different or opposite from what others are telling them.
When so many people are in their ear, they almost always tend to do the wrong thing. This leads then to start the "me-thinking" mentality, which is also wrong because they don't know, which is why they are listening to others in the first place. This leads them often doing what will be the easiest, shortest, or that appears to align with their own thinking. More times than not, this changes with others coming into their ear with the last person to do so having their thoughts and opinions being strongest. This can take them off into crazy directions away from what they are truly seeking or really need. This is also why I always say be careful to who and what you listen to because all information is not equal or the same. Information based on personal opinions is completely different than information based on knowledge, experience, and today's industry operations. |
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Wravyn Inner circle 3479 Posts |
Such is the problem with written words. Many times we 'hear' them in a context of which we interpret differently than the intention. Unfortunately, it then becomes a match of defensive rebuttals and slinging insults.
In person discussion allows for a sharing of ideas which we can interpret via tonality, body language, and other subconscious cues. You mentioned in your first post in this thread, you suggested to 'read some basic books on selling'. This is some good advice yet there are many basic books on selling, unfortunately, no authors or titles were offered. It was my observation that others were asking questions to assess where the OP was at in his/her journey. You are correct that it is not rocket science, though when one is not sure of where to start or how to start, it sure feels like rocket science. I personally would like to read their suggestions. I am sure there are different nuance's and aspects of different venues from restaurant, day-care, kids or adult birthday party, night club, etc. |
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Tajrung New user 37 Posts |
First of all sorry guys for respond you late but I didn't think there would be such a large response. Thank you very much for all your advices
English is not my native language but I will try my best to respond all your questions. I specialized with card magic and I m doing it for more or less 5 years but I started performing it 1.5 years ago.I can perform at very big restaurant so it's not like doing five minute ambitious card before people get salad. My show usually is 10-15minutes and one table contains 7-10 people. Sometimes I perform to table with 2 people but I perform different show there. As I said restaurant is big so at July and August I perform more or less 30-40 hours per week doing close up. On Saturdays I would start at 12 and get back at 1 or 2 a.m. Of course I know it working 8 hours continuously is not the best for my show but I need money. About my charging it's hard to say because I'm not from English and I don't earn money in euro or dollars. I'm studying and going to college and I can pay my rents and taxes only by doing close up magic at friday saturday and sunday.I know my close-up show could be better. I have 3 sets that I show to people and I think if I have to do close up show I can do 30-40minute close up show showing different tricks but probably I will need little space like table to put down the cards. I'm working for tips so at the end of the show I ask for tips and hand out business cards, and tell people to fallow me at my social media( but I just don't know what should I post there to keep people interest) I often didn't take performance offers because they were on Saturday and I knew that by going to the bar I could earn about 30-40% more than what they were willing to pay me My stand up show lasts 30 minutes. People usually claps and laughting but we know sometimes they are drunk and it doesn't prove anything. I know it can be better and I m not pround of it. I start with rope trick and finish this show with cups and balls routine. I tried busking to improve my stand up skills, it wasn't the worst, but I know what mistakes I made and next season I'll do it better. I also did not do it too much for the reason that I was sure that I would earn more in my restaurant, and the money, however, would allow me to develop further I know most of magician are never very pleased with general or typical business resources but I don't think it's good. I know 1.5 years is nothing and you have much more experience than me that's why I asked this question. I stayed at this restaurant because I earn a lot of money and I don't have to take money from my parents. I didn't try to get into any possible target audience, I just took the shows I got from the restaurant. Since I was studying it suited me to perform on weekends and during the week I could study. I don't perform for children because I just don't like it. So far, I have performed at weddings or Halloween type events. I would like to go more into these types of events or corporate events so I thought I would read a book about it to do it right What would I say to person asking me about the show? If somebody ask me about show I usually say. Okay give me your phone number and I will call you and make you an offer. Whether Monday suits you? (or any day usually I call next day or in 2 days). Some will give a number some will say no no no no tell me the price. So I say the show is tailored individually to the customer I can't answer the question now I'll call with an offer. But as a rule it does not work and they tell me "no no" tell me the price because I need to know. So I ask what they expect. How much time. Where the event will be held. How many people will be there. What date. And I answer that the show would most likely cost x to y. And that the actual value of the show would only be after a phone call. And it doesn't work very often. Thanks again for your responses. I promise to check the thread more often |
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Fedora Special user Arizona, usa 746 Posts |
Thanks for getting back taj, if you don't mind me asking, what country are you in?
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Tajrung New user 37 Posts |
Poland
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Mindpro Eternal Order 10585 Posts |
I remember a few years ago when a Polish magician pretending to be a mentalist was performing on t.v. media and his smash and stab went horribly wrong stabbing the host of the show on live t.v.! Hopefully that wasn't you, lol!
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