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Johannes Mengel
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Quote:
it’s called an “urgency” close - designed to get people to buy now, rather than later. An urgency close is always based on FOMO.


Yeah, there is one big Magic Dealer that uses FOMO constantly and it's REALLY annoying...
... [/quote]

I am sorry to hear that it is annoying for you, but as an independent creator with my first independent release offering a pre-order option helps me to manage all the costs to fund the production and delivery of the project. And there is a clear benefit for early supporters as well as it gives a chance to get the product cheaper.

As I said, it is my first time doing something on that scale and if you have better ideas on managing production costs and how to launch products, then please share, because in the end we are in the same boat - we both want quality products and right now I am just operating with the best I have got.

Johannes
www.BREAKTHROUGHTRICK.com

"ONE OF THE GREATEST CLOSE-UP ILLUSIONS EVER CREATED!" - Vanishing Inc

"Genuinely the best borrowed can routine I’ve seen." - Cyril

"The Breakthrough System is one of the cleverest, most amazing uses of sleight of hand, spectator management, and just plain creativity, I have seen in a long time." - Chris Kenner

“One of the best magic tricks I’ve seen in decades!” - Adam Wilber

“The best impromptu trick I’ve ever seen." - Craig Petty

"The Breakthrough System is the final word on this effect. Johannes Mengel won!" - Mark Elsdon
RNK
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Quote:
On Dec 26, 2025, Mengel Brothers wrote:
Quote:
On Dec 26, 2025, ArtIn wrote:
I actually believe that it could be a great idea again and that he does not need this marketing path at all.
200€ and your soul then next year?

Are you suggesting I should just charge the full price immediately? I would find it unfair to early supporters. Or what kind of better path are you suggesting? My question is genuine, it is my first time launching a product like this and I am just trying to figure things out as I do it. Thanks!

Johannes




Almost ALL creators at one point have used the Pre-Order at a cheaper price. Has it ever been done with a download, not sure? Though, this really looks very good! I treated myself and purchased as well. Am I upset that I cannot see it for 2 months, absolutely not. It wasn't like this was not told to us before purchasing. I addition, I have many things I need to be working on for upcoming events in 2026 and if you are a working entertainer, I'm sure you have other stuff you could be working on as well. Now if you're a hobbyist and an occasional performer, I could see how you might be upset by not getting it right away, but if that's the case, then don't initially buy it if you don't like how it is being marketed. We all have the freedom to choose.

And if you're one of the dirt bags that wants to try to wait and see if this gets pirated and then purchase it, well, what goes around always comes back around.

Hope everybody had a fantastic Christmas!!
Smile
Check out Bafflingbob.com
Johannes Mengel
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On Dec 26, 2025, saysold1 wrote:
I purchased.

So once you’ve purchased, you will have access to the teaching in about two months.
That is what the confirmation I received says.

That’s a fair bit of time.
I assume in the interim they are going to be working on the videos and teaching.

So this really isn’t a pre-release. It’s apparently a pre-shoot.

It also seems designed to vacuum up as much money for a download - most likely to combat the inevitable pirates stealing a typical download.
How can you hype an intellectual product as hard as you possibly can - and make as much money as you can before the pirates start swarming the waters?

I wouldn’t be surprised if the website itself was designed by AI. There’s nothing wrong with any of this, but without a doubt, it is a design to vacuum up as much money as you possibly can (no pun intended). The ideas in the teaching may be absolutely extraordinary, but 60 days is an extraordinary time to wait for a download.

In the interim, expect the creator to be hyping the heck out of this thing. I’m a little envious to have a product that you don’t have to mail to anyone with almost zero manufacturing cost other than marketing.

This will be my final post on this thread. It feels like there was more thought put into the marketing of this than almost any other aspect.


First of all thank you for the support! No AI and also no "they" behind the project - I'm doing everything myself- including website, design, marketing etc, so that is part of the reason why the timelines for this project are longer than ideal, plus I really want to deliver quality and I can't do that when I'm rushing, especially, as I said - I'm filling all the roles it takes to create, produce and deliver a product to those who are interested. Even though there's a lot I can improve on the website/marketing side I appreciate your trust in me and being my early supporter.

Quote:
It feels like there was more thought put into the marketing of this than almost any other aspect.


Can you please clarify this? I'm putting a lot of thought and my best effort into all the aspects of the project, so I'm curious what other aspects you are referring to? Would appreciate your honest feedback so feel free to send a PM! Thanks!

Johannes
www.BREAKTHROUGHTRICK.com

"ONE OF THE GREATEST CLOSE-UP ILLUSIONS EVER CREATED!" - Vanishing Inc

"Genuinely the best borrowed can routine I’ve seen." - Cyril

"The Breakthrough System is one of the cleverest, most amazing uses of sleight of hand, spectator management, and just plain creativity, I have seen in a long time." - Chris Kenner

“One of the best magic tricks I’ve seen in decades!” - Adam Wilber

“The best impromptu trick I’ve ever seen." - Craig Petty

"The Breakthrough System is the final word on this effect. Johannes Mengel won!" - Mark Elsdon
Stunninger
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I hope the product is everything it appears to be in the description and video and that people who buy this are thrilled with it.

Like many of us, having bought hundreds of effects over many decades, I'm more than a little skeptical. I agree with others who have written the marketing here is pretty off-putting. Lots of hype and presented as something that seems a little too good to be true. I hope I'm wrong.

In my experience, pre-orders are almost always a bad idea. There are exceptions, but the exceptions don't make the rule.

I'll wait for reviews from those who bought this. Better to pay more for something you know will be good than get a deal on disappointment.
CardGuyMike
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At 4:22 in the trailer Johannes says

"Of course the trailer protects the method, and obviously it can't be a self-working trick when it's a borrowed can."

It may well be as magical as shown, particularly from the spectator's point of view, but beware we are not seeing a full uncut performance.
RNK
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On Dec 26, 2025, ArtIn wrote:
Sorry for being snarky RNK, I always appreciate your opinion here.
The topic here annoys me, because I really liked the publications of J.M. and I'm fed up with such marketing.
Pre-order is one thing but this page is another level.
Just like you said, we all have enough things to work on.
All the best



Absolutely no problem Artin and thank you for your kind words. I truly understand the frustration that gets posted here, but many of us have been through this so many times with pre-orders and marketing etc. I just feel that we all have the freedom to decide to buy it or not. I bought it because I highly respect Gregory Wilson and his opinions. Greg doesn't endorse many products, just look in the past few years of all the new releases, he has not endorsed one product. I also feel that members here who have been around a while and know me, know that I will post my honest and true thoughts. I also believe Johannas is trying to do the right thing and get honest feedback as to what he can be doing better being this is his first release. Lashing out in negative posts which many do here are not going to be helpful to him with his marketing technique and becoming a better Creator.

I am definitely looking forward to checking this out and will post my honest thoughts after I do.
Check out Bafflingbob.com
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Quote:
At 4:22 in the trailer Johannes says

"Of course the trailer protects the method, and obviously it can't be a self-working trick when it's a borrowed can."

It may well be as magical as shown, particularly from the spectator's point of view, but beware we are not seeing a full uncut performance.


That's what I'm afraid of, what if it doesn't look as clean in reality as it does in the trailer and so it won't suit me to perform it. It has probably happened to all of us many times that only after purchasing did we see those cut-out parts that discouraged us from actually using them. So it would be a waste of €50.
Doug Arden
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Seems this is available elsewhere:

https://ellusionist.com/products/breakth......94FABM1V

Here is a video from 11 years ago:

https://www.youtube.com/watch?v=6qwgSjDyQzo
Johannes Mengel
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Do you think your download will be worth €125.00 if you charge €49.00 now?
I would ask for a fair price that is appropriate for a download, the idea and materials.
I probably wouldn't pay 125€ for a download.
But I also don't pay €49.00 for the cat in the bag.

A price can be freely chosen and no one is basically forced to pay it.
But I have perceived it just like saysold1, that the 49,00€ are not an accommodation or pre-sale price, but should only produce the necessary lead and fomo to collect as much as possible now, before actual reviews, criticism and pirates strike.
The product or end result seems to be clear, what you get, how it works and what materials are needed.
What production costs should be generated in two months for a finished idea?
You should get advice before you go public with such a sales page.
I'm out and wish you all the best! I still believe that you have something great but not in this way.


ArtIn, I see the marking of the product is really frustrating for you. I'm sorry to see that, especially when you say you are a supporter of my work and have bought my previous releases and liked them. I'm no marketer and I'm doing this kind of thing for the first time - literally learning from Youtube how to set-up a sales page and just following the advice people give out there etc Smile Do you have experience in the field? I would be happy to learn from you if you are willing to share!

To answer your question- yes, to me the product is absolutely worth 125eur, even more to be honest - I know how much effort has gone into developing something like this and the outcome is an extremely rare and powerful routine that's relevant literally as long as cans exist. So calculate the milage you get from this! When Gregory Wilson saw the method he said he will use this forever and he is very picky when it comes to how strong and practical an effect needs to be for him to perform it.

Keep in mind - that's the price for EVERYTHING it takes for you to be able to learn it just with a click of a button in the comfort of your home. I'm not sure have you every created a product or run a company before, but there's so much more than people can possibly perceive how much it actually takes to create and release something like this. No sane person would ever undertake that kind of project unless they are obsessed and absolutely love the art - that's the only thing that makes the feeling of eating glass bearable - how trying to earn a living as an artist often feels like.

And even at the full price there are products costing more in the plot. For example if I would want to buy a certain product in the plot, then the price here on European sites is up to $259.

In the end I can't tell you is it worth it for you. I can only tell what it is and what's the price of my work. It's up to you to decide is it worth for you personally! Whatever you decide I'm grateful for your support in the past!

Johannes
www.BREAKTHROUGHTRICK.com

"ONE OF THE GREATEST CLOSE-UP ILLUSIONS EVER CREATED!" - Vanishing Inc

"Genuinely the best borrowed can routine I’ve seen." - Cyril

"The Breakthrough System is one of the cleverest, most amazing uses of sleight of hand, spectator management, and just plain creativity, I have seen in a long time." - Chris Kenner

“One of the best magic tricks I’ve seen in decades!” - Adam Wilber

“The best impromptu trick I’ve ever seen." - Craig Petty

"The Breakthrough System is the final word on this effect. Johannes Mengel won!" - Mark Elsdon
PatrickGregoire
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On Dec 26, 2025, Doug Arden wrote:
Seems this is available elsewhere:

https://ellusionist.com/products/breakth......94FABM1V

Here is a video from 11 years ago:

https://www.youtube.com/watch?v=6qwgSjDyQzo


It's not available elsewhere. Read the information and watch the whole video on this new product. Breakthrough is an old effect he released years ago. Breakthrough System is an updated version/system of that older effect.
Johannes Mengel
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Quote:
Here is a video from 11 years ago:

https://www.youtube.com/watch?v=6qwgSjDyQzo


I've been working on this plot since 2008 and I released an idea more than 10 years ago, but The Breakthrough System is a complete package of all the best ideas I've developed over the years, which are now put together into a full super powerful routine. So it includes the previous idea, but it's not the same product.
www.BREAKTHROUGHTRICK.com

"ONE OF THE GREATEST CLOSE-UP ILLUSIONS EVER CREATED!" - Vanishing Inc

"Genuinely the best borrowed can routine I’ve seen." - Cyril

"The Breakthrough System is one of the cleverest, most amazing uses of sleight of hand, spectator management, and just plain creativity, I have seen in a long time." - Chris Kenner

“One of the best magic tricks I’ve seen in decades!” - Adam Wilber

“The best impromptu trick I’ve ever seen." - Craig Petty

"The Breakthrough System is the final word on this effect. Johannes Mengel won!" - Mark Elsdon
lunatik
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At the very most, I'd perform this twice. I remember the old saying 'first is a trick, twice is a lesson'. This may justify it being performed again, but definitely not 4 times in a row! just my .02
"Don't let your Dreams become Fantasies"
Johannes Mengel
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On Dec 27, 2025, lunatik wrote:
I remember the old saying 'first is a trick, twice is a lesson'.

I agree... UNLESS a routine and methods used are specifically built to be repeated - think about 3 Card Monte where each phase is with a different handling or Ambitious Card that ends with Card to Mouth - even though the main premise is the same it can still be very entertaining to watch and in this case here - even PERFORM it yourself as a spectator, so it's different. But of course each to their own.

What I personally like is that TBS implements the most annoying questions we always get - "Can you do it again?" and "How did you do it?" into a beautiful, strong routine. So you don't HAVE to perform it several times, but you have a freedom to do so if you wish and in a very powerful way.

Johannes
www.BREAKTHROUGHTRICK.com

"ONE OF THE GREATEST CLOSE-UP ILLUSIONS EVER CREATED!" - Vanishing Inc

"Genuinely the best borrowed can routine I’ve seen." - Cyril

"The Breakthrough System is one of the cleverest, most amazing uses of sleight of hand, spectator management, and just plain creativity, I have seen in a long time." - Chris Kenner

“One of the best magic tricks I’ve seen in decades!” - Adam Wilber

“The best impromptu trick I’ve ever seen." - Craig Petty

"The Breakthrough System is the final word on this effect. Johannes Mengel won!" - Mark Elsdon
Johannes Mengel
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On Dec 26, 2025, CardGuyMike wrote:
At 4:22 in the trailer Johannes says

"Of course the trailer protects the method, and obviously it can't be a self-working trick when it's a borrowed can."

It may well be as magical as shown, particularly from the spectator's point of view, but beware we are not seeing a full uncut performance.


Unfortunately, we magic creators can’t show a full uncut performance if it exposes the method, this is how simply earning a living as a magic creator works. Sometimes we can show a full performance, sometimes we can’t, you know, it’s tricky like this, but I have to do my best and the best I can do here is to be open and communicative about it that the performance is edited to protect the method plus offer a guarantee to give confidence to a buyer, that I as a creator have done my work and there’s nothing better they can buy in the plot. This is what I have done and I think this is pretty fair.

Even though people could rely on their common sense managing their expectations - that it can't be a self-working trick in the hands of a spectator when they are using their own can - I still took time to communicate it for the sake of openness and clarity stating the obvious, but should I really basically say that people can't perform this in the hands of a spectator over Zoom. Smile Come on now people, it's not going to be real magic, it's going to be methods that work - look at spectators' reactions and their comments about their experience - these don't come out of nowhere, they come from methods that work.

Of course no product is perfect and no product can please everyone, there are just too many different opinions. I for example love if perceptual restoration is implemented in an effect. I used it in my effects EYEPOPPER and even more in BREAKING POINT and I also use it here in this plot. I find these psychological nuances in effects beautiful, but some want basically just a toy where they can push a button and magic happens and they have no natural appreciation towards more refined aspects of the art. I’m not against “magic toys”, I just find effects relying on psychological subtleties more elegant. But each to their own.

Johannes
www.BREAKTHROUGHTRICK.com

"ONE OF THE GREATEST CLOSE-UP ILLUSIONS EVER CREATED!" - Vanishing Inc

"Genuinely the best borrowed can routine I’ve seen." - Cyril

"The Breakthrough System is one of the cleverest, most amazing uses of sleight of hand, spectator management, and just plain creativity, I have seen in a long time." - Chris Kenner

“One of the best magic tricks I’ve seen in decades!” - Adam Wilber

“The best impromptu trick I’ve ever seen." - Craig Petty

"The Breakthrough System is the final word on this effect. Johannes Mengel won!" - Mark Elsdon
Johannes Mengel
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what if it doesn't look as clean in reality as it does in the trailer


Of course not, that's impossible - the trailer shows that a spectator can seemingly do everything themselves. You don't expect this to work over Zoom in the hands of a spectator with their own can, do you? Smile I think I was very open and clear in the trailer when I said:

"Of course the trailer protects the method and obviously it can’t be a self-working trick with a borrowed can, so it seems like a spectator can do it all, but there has to be something more - it's not real magic!"

I'm communicating very directly that there's more than the trailer shows and it won't look as clean as in the trailer, it simply can't, because that would literally defy the laws of physics. Smile So please have realistic expectations, I'm not selling real magic to you guys, but it's as close as it gets with fairly simple methods pretty much anyone can do.

Johannes
www.BREAKTHROUGHTRICK.com

"ONE OF THE GREATEST CLOSE-UP ILLUSIONS EVER CREATED!" - Vanishing Inc

"Genuinely the best borrowed can routine I’ve seen." - Cyril

"The Breakthrough System is one of the cleverest, most amazing uses of sleight of hand, spectator management, and just plain creativity, I have seen in a long time." - Chris Kenner

“One of the best magic tricks I’ve seen in decades!” - Adam Wilber

“The best impromptu trick I’ve ever seen." - Craig Petty

"The Breakthrough System is the final word on this effect. Johannes Mengel won!" - Mark Elsdon
CardGuyMike
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On Dec 26, 2025, Mengel Brothers wrote:
I'm communicating very directly that there's more than the trailer shows and it won't look as clean as in the trailer.
Johannes

Well, there's the rub. The devil is in the details. How less clean will it look? I think that's part of what is giving people pause about what is one of the most expensive single-trick downloads I have seen. If it looks just like the trailer, we're in -- but as you say, that would be impossible and we realize that. So how much are we giving up? How much "dirty work" must be done, and when? It is under fire or on an offbeat? As much as you may say you have to protect the method, folks here are saying there's too much uncertainty. We just have to have faith in you and in Gregory Wilson. I guess this is the season for that Smile
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I for one am looking forward to forward to this release. I’ve bought his previous works and have not been disappointed. Two months is a long time to give him hell for marketing leading up to a release. I’ve seen major companies do a Kickstarter so I get what he’s doing here. If Gregory Wilson and Wayne Houchin put their okay on this, I’m in!
RNK
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On Dec 27, 2025, CardGuyMike wrote:
Quote:
On Dec 26, 2025, Mengel Brothers wrote:
I'm communicating very directly that there's more than the trailer shows and it won't look as clean as in the trailer.
Johannes

Well, there's the rub. The devil is in the details. How less clean will it look? I think that's part of what is giving people pause about what is one of the most expensive single-trick downloads I have seen. If it looks just like the trailer, we're in -- but as you say, that would be impossible and we realize that. So how much are we giving up? How much "dirty work" must be done, and when? It is under fire or on an offbeat? As much as you may say you have to protect the method, folks here are saying there's too much uncertainty. We just have to have faith in you and in Gregory Wilson. I guess this is the season for that Smile




Very surprised at the negativity when Johannes has been very upfront and open about everything (as much as he could without strait out telling us the method) not just here with his replies but it's even spelled out and detailed in the ad as well. Not to mention a 100% Satisfaction Guarantee or your money back. No creator offers this! Seriously, this is not good enough for people here? If your skeptical that's fine, just wait for reviews.

Obviously the opinion of how much dirty work that may need to be done is going to be dependent on the performers experience. The ad states that beginners can successfully perform this. It appears there will be 10 different routines taught for varying experience levels. Is it possible some are not reading the ad in full? A lot of these concerns expressed are answered in the ad. For instance, Johannes openly states that something needs to be done because as we all should know, REAL Magic doesn't exist. I think what that something may be cannot be shown without giving some of the method away, IMO, and I think Johannes even says something that eludes to that. I'm ok with this, if some here are not then just wait on other purchaser's opinions.
Check out Bafflingbob.com
RichOrvec
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Johannes,

In the ad, there are several shots that show a tab being placed on the bottom of a can, the spectator putting their hand over it themselves, shaking the can and the tab penetrates. I know you've said the spectator can't do it themselves, and there has to be something done to accomplish it. I don't care about what has to be done before, during, or after to accomplish it. I'd just like to know if that exact sequence of what happens in the ad is what is actually seen and experienced by the spectator, specifically them placing their hand over the tab on the bottom of the can and being able to see it in there before they cover it and the penetration happens.

Thanks in advance!
PatrickGregoire
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On Dec 27, 2025, RichOrvec wrote:
Johannes,

In the ad, there are several shots that show a tab being placed on the bottom of a can, the spectator putting their hand over it themselves, shaking the can and the tab penetrates. I know you've said the spectator can't do it themselves, and there has to be something done to accomplish it. I don't care about what has to be done before, during, or after to accomplish it. I'd just like to know if that exact sequence of what happens in the ad is what is actually seen and experienced by the spectator, specifically them placing their hand over the tab on the bottom of the can and being able to see it in there before they cover it and the penetration happens.

Thanks in advance!


Watch the trailer again, pay attention, and you will have your answer. There is a cut before every penetration apart from the one he does to camera.
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